October 9th, 2014 by Elma Jane
This 300-year-old coin around my neck. It was off of a Spanish Shipwreck known as the Shipwreck of 1715. When I first saw it, I noticed a little hole with a speck of a diamond. I questioned the jeweler about it, why would you drill a hole in a 300-year-old coin and damage this 300-year-old treasure? The jeweler preceded to tell me that it was a 300-year-old hole.
Think about how we used currency 300 years ago. There were no banks, no financial institutions to hold merchants money. So if I had a bunch of money, I had it on a wire or had it in a box. I may have kept my money in my mattress. People would keep their money on a wire, punch holes in the coins, string the money through the wire and then go back to business on their horse and buggy, or however they got from point-to-point 300 years ago. If you have ever heard a phrase that the business owner started his business on a shoe string, you now know where the phrase originated.
What I found amazing in this one coin that I wear is that, It has thousands of transactions in its history. Who knows what was bought and sold with this very coin? Whether it was goats or chickens, a piece of property somewhere, or a boat ride to the states, or whatever it might be. There is no documented history behind each one of those transactions.
Today, when National Transaction processes a transaction for a merchant, we know the date and time. We know the amount of sale, we probably know the email address and the owner zip code, we actually know quite about the information around that transaction.
Many articles are written that answer the who, what, when, where and why questions with today’s electronic transactions. We have four of the five answers. We know who, what, when and where. The only thing that we don’t know is why the customer bought the item.
If this coin had today’s technologies there would have been thousands of transactions that this coin could have shared. The story of those purchases would be fascinating.
All business owners wants to make a sale. Each time they do make a sale, we recommend capturing any and all contact information. This customer is a buyer! Today, most people have an email address or cell phone number. If we don’t capture the customer’s information we have just ignored the single most important thing in any business’s life cycle: the customer.
Posted in Best Practices for Merchants Tagged with: banks, business owner, currency, customer, financial institutions, Merchant's, purchases, transactions
August 12th, 2014 by Elma Jane
With so much competition in today’s marketplace, it can often be a challenge to turn first-time customers into repeat customers. Providing good customer service isn’t always enough to keep consumers coming back. To create loyal customers, businesses need to be prepared to make their customers feel special and wanted.
Improve customer loyalty with the following:
Be quick to resolve issues. Not all products work perfectly and sometimes, paid services don’t meet expectations. Accept when customers’ expectations haven’t been met and work hard to make sure the issues are resolved to their satisfaction. They will remember this and will feel like their purchases are safe with you next time.
Keep in touch. Gather contact data on your customers when you can. Reach out to them with special offers and new products and services or just send them a birthday card. Use any excuse to keep your company in their minds.
Provide great service. Customer loyalty wanes when customer service is lacking. Make sure the customer is attended to promptly, courteously and efficiently. Listen to their needs and meet them as efficiently as possible. Customers will remember this, but they will remember bad service even more.
Reward loyalty. Once in a while, you should treat a loyal customer with a free product or special discount just for being loyal. You’ll be surprised at the loyalty this will generate.
Thank your customers. Chances are, you have competitors in your category and that means your customers have options. The fact that they chose you whether it’s because of your pricing, reputation or convenience is something that you appreciate, so show it. Thank them every time for choosing you and let them know in words and deeds how important your business is to them, regardless of whether they’re your smallest customer or your largest.
Posted in Best Practices for Merchants Tagged with: competitors, consumers, contact data, Customer loyalty, customer service, customers, data, free product, products, purchases, services, special discount
December 30th, 2013 by Elma Jane
Earlier this year, American Express offered its cardholders free permanent membership in ShopRunner, a service that gives its members free, two-day shipping at several retail sites. Similarly, PayPal recently tested two-day free shipping offers with a few retailers, whereby shoppers could get free, two-day shipping without an annual fee if they simply checked out using PayPal. The offer had no minimum purchase requirement. Now, Global payment firm MasterCard announced that its customers will receive free, two-day shipping from five of the Internet’s leading retailers. MasterCard also offered a premium service that extends the free, two-day shipping offer to other online merchants. MasterCard joins American Express and PayPal in offering customers free, two-day shipping options at select online retailers.
Collectively ShopRunner, PayPal’s offer, and MasterCard’s recent move may be part of what some in the retail industry are calling the Amazon Prime effect, which is a trend to faster, free shipping services driven in part by Amazon’s Prime service. These offers are changing customer expectations, so that merchants, regardless of size, may need to change free shipping offers to reflect the two-day service available from Amazon Prime, ShopRunner, and now MasterCard.
MasterCard Offer Aims at Large Retailers
To take advantage of the MasterCard offer, shoppers must register at a special MasterCard site, sign in and shop from the site, select two-day shipping at checkout and of course, pay with a MasterCard. Customers will have to pay for the two-day shipping upfront and email the order confirmation to MasterCard to be reimbursed.
Regular online shoppers may purchase an annual subscription for $69.99, extending the free, two-day shipping to about 30 larger retailers, including Nordstrom, J. C. Penney, Home Depot, and GameStop. The premium annual subscription also raises the maximum limit from $500 for six months to $1,500 per year.
The “Free Shipping by MasterCard” offer features five of the retail industry’s best known merchants: Best Buy, QVC, Macy’s, Kohl’s, and Walmart. Online purchases made from these sellers can earn free shipping up to $20 per purchase and $500 maximum over a six-month period.
Implications for Small, Mid-sized Ecommerce Merchants
Free shipping is now or, at least is becoming a key to online ecommerce success. As an example, Forrester Research’s U.S. Online Holiday Retail Forecast 2013, which was released on November 25, found that many online shoppers will leave a site and not buy anything if there is not a free shipping offer available.
Customers may look at shipping as an extra cost or even a waste of money, which is different from how they calculate the gas and inconvenience of going to a store or mall. Even offering free shipping with a minimum purchase can make customers feel better about the checkout process.
Where MasterCard’s offer is different is that it is increasing the expectation around how long a package should take to arrive, and, perhaps, changing how sellers need to think about free shipping.
When an ecommerce retailer purchases pay-per-click advertising, invests in email marketing, buys banner ads, or even prints a brochure or catalog to include in the shipping box, that retailer is investing to acquire or keep customers.
When it comes to accounting for these marketing investments, pay-per-click advertising, as an example, is often taken as part of marketing expenses generally and not attributed directly to a single transaction. For this reason, it is possible that merchants are losing money on some particular orders because of the advertising and promotional expenses associated with those particular orders, but making a profit overall thanks to spreading out marketing costs over all orders and generally increasing the total number of orders and reorders.
Ecommerce businesses may need to start thinking about shipping costs, even two-day shipping costs, in a similar way, not necessarily associating these costs with individual orders, but looking at the business as a whole to see if the free shipping offers are increasing profitability or market share company wide.
New Opportunity for Payment Providers
Free, two-day shipping offers also represent an opportunity for payment companies, like MasterCard, since these free shipping offers could give a particular payment service a competitive advantage. After all, most shoppers will choose the payment card or payment option that provides free shipping over other payment choices.
For the most part, PayPal, American Express via ShopRunner, and now MasterCard are focusing on large retailers, but there may be another opportunity with small and mid-sized online merchants.
Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Point of Sale, Visa MasterCard American Express Tagged with: Amazon, American Express, catalog, checkout, ecommerce, free, macy's. kohls, marketing, MasterCard, Merchant's, online, online merchants, pay-per-click, PayPal, purchases, qvc, retailers, shipping, shoppers, shoprunner, site, walmart
November 14th, 2013 by Elma Jane
Micropayments provide faster results and some immediate gratification that can keep you motivated. Rather than eating out or splurging on something that you don’t really need, immediately apply that money to pay down your credit card balance. Instead of paying a certain amount once a month, divide that payment in half and pay that amount every two weeks. Consumers can even sign up for an electronic transfer of your funds to take place every two weeks. By the end of the year, you will have made 26 payments or the equivalent of 13 monthly payments. The extra monthly payment resulting from this payment plan will enable you to pay down your debt at a faster pace.
If you are planning to make micropayments, consumers may want to call their credit card company to verify that separate payments can be made and will be credited to their monthly minimum. See if your issuer has any restrictions or limitations on making additional payments.
Holiday shopping is just around the corner, and consumers need to have their credit card balances as low as possible in order to avoid costly interest charges. One way to do this is to make micropayments on their credit card bill. While we are conditioned to pay our credit card bill once a month, consumers can actually make a number of smaller payments throughout the month. Some banks and issuers allow payments to be made as often as once a day. If you carry a balance, micropayments can reduce the interest because most credit card companies charge interest based on your average daily balance during the month. Pay more often and you reduce your average daily balance and therefore the interest you pay that month.
If you have more than one card with a balance, keep paying the minimums for each card, but pick one card to pay off first. Select either the card with the highest interest rate (save more money) or the card with the lowest balance (pay it off faster). Stop charging on that card, using another card for purchases.
There are several other advantages to making micropayments when paying down credit card debt:
You may have better control of your payments. If you are paid weekly or bi-weekly, money can slip away by the end of the month. Designate a specific day after you are paid to send in a payment for your credit card. Four $50 payments or two $100 payments are sometimes easier to make than a monthly $200 payment. It is also easier to add a little extra money to smaller payments.
In time, micropayments can help raise your credit score. An organized, scheduled payment plan can help you avoid late payments and pay more than the minimum due. Both of these are important elements for a good credit score.
Micropayments can reduce financial stress. Making payments right after payday at a time when you actually have the money will likely reduce anxiety and financial stress.
The higher your interest rate, the more you will save.
The disadvantage to the micropayment plan is that it takes time, organization and financial discipline to make the plan work and this may be difficult for some people.
Posted in Electronic Payments, Financial Services, Visa MasterCard American Express Tagged with: balance, bill, consumers, credit-card, credited, debt, elements, financial, interest, issuers, limitations, micropayments, money, monthly minimum, pay, payments, purchases, shopping
November 8th, 2013 by Elma Jane
If you want to make the most out of your shopping adventures, you need to have a credit card that helps you save money. The question is, which option is better for you? Some people automatically think about store credit cards, and others go for cash back credit cards. Before you apply for a card, assess which type of card would be more beneficial for your personal needs.
Cash Back Credit Cards
The main perk to having a cash back credit card is the fact that you can use it anywhere. It still acts as a traditional credit card. The only difference is that you get rewards from the money you spend on it. The average cash back credit card offers 1% cash back on all purchases. Some may also pay an additional 2% to 5% cash back on select purchases made with the card. Example, the Citi ThankYou Preferred Card offers 2 reward points per $1 spent on dining and entertainment. Blue Cash Everyday card from American Express offers 3% cash back at supermarkets, 2% cash back at gas stations and 1% on all other purchases. You could earn a great deal of your money if you choose the right cash back card and use it correctly.
The problem with cash back credit cards is that the rewards structure can sometimes be confusing. The Discover It Card features an attractive rewards program, but its 5% cash back offer changes every three months. It may be on home improvement purchases during one quarter, but during another quarter, it may be applicable on purchases at gas stations and for holiday shopping. You have to keep up with the rewards calendar to get the most out of your credit card. You also have to consider any fees associated with your credit card. Some cash back cards on the market have an annual fee, and many have a slightly higher interest rate than the average card. Review the terms of any card you are considering for so you can pick the perfect one for you.
Store Credit Cards
Store credit cards are usually easy to apply for and just as easy to obtain. Some of them can be used like regular credit cards, and others have to be used at a specific store. For instance, the traditional Walmart credit card can only be used at Walmart, but the Walmart Discover card can be used anywhere Discover is accepted. You need to know this about your card before applying for it. Many people get a store credit card because they receive some type of introductory offer when they apply for one. You might be able to save 10-15% off your initial purchase, or you might get a certain amount of cash back after making your first purchase. These offers are designed to lure you into getting a card, even though you may never use it again. What you may not realize in the euphoria of the introductory offer is the very high interest rate you typically have on a store credit card.
When you start looking at store credit cards, consider what kind of rewards you can get and how those rewards are accumulated. Do they only come from purchases at that store, or do they come from any transaction? Are you required to use rewards in the store, or can you use them online? Does the card have an annual fee? You must go through this type of analysis before deciding if a store credit card is worth getting.
Are Cash Back Credit Cards Better Than Store Credit Cards?
In our opinion, yes. This isn’t because we’re biased towards cash back cards. We just like the idea that you can earn rewards wherever you make a transaction. You aren’t limited to one store, either in the way you spend money or the way you collect your rewards. In addition, store cards usually have a higher interest rate. With that said, there are people who benefit from store credit cards because they shop at those stores all the time. If you spend thousands of dollars a year at Lowe’s for your construction company, a Lowe’s credit card may provide substantial savings for your business.
Don’t get overly excited when you reach the checkout counter. That one-time savings on a store credit card may not be worth it in the end. Think over your shopping habits and see if a cash back credit card is more suited for your needs. If so, you have plenty of them to choose from.
Posted in Electronic Payments, Financial Services, Gift & Loyalty Card Processing, Visa MasterCard American Express Tagged with: %, accumulated, American Express, annual, assesses, average, beneficial, calendar, cash, cash back, checkout, credit cards, dining, Discover, earn, entertainment, fee, improvement, interest, lowe's, market, money, online, pay, points, preferred, purchases, quarter, rate, rewards, savings, shopping, store, traditional, transaction, walmart
October 25th, 2013 by Elma Jane
Some brands have managed to pull themselves together to mobilize their online sites…that’s design them to be visually friendly to mobile users.
Earlier this month the quick-service restaurant debuted a new item on its menu…the Smoke Brisket Sandwich…with a campaign that involved a number of social media components. Included among those were a game that awards points based on a customer’s tweets, the online challenges he or she wins and the photos uploaded to Instagram.
It starts with a purchase of the sandwich at an Arby’s outlet. When the customers receives her receipt she takes a picture of it and uploads it to mobile site PunchTab created for the campaign.
What sets this campaign apart from many others is that it is coordinated at the point of sale.
For this campaign, PunchTab created mobile Web onto which Arby’s customers upload a receipt. When users make a purchase, they can take a picture of their receipt and submit it via the mobile website. From there, points are dispersed, the players advance…and hopefully, return to Arby’s for more purchases, err, points.
Helping Business
There’s definitely been a trend in the POS and payments industry to add value offerings by helping businesses better understand their customers. This trend is built on the wealth of transactional data being collected by POS and payments companies, and the goal is to present simplified consumer behavior analyses that can be used by merchants to generate more revenue.
Looking ahead, more and more retailers will understand the value that capturing this customer data can unlock for this business, and will put the software in place to tap into a customer’s purchase history and thus their preferences.
Now the focus is on salespeople delivering a personalized experience to customers. The next stage, will focus on extending to individual customers the inside track on new products that will appeal to them and complement or replace things they have previously purchased.
Pimping Out The POS
Engaging with the customer at the point of sale is hardly a new idea. It certainly is an established practice in traditional brick and mortar operations…think credit card solicitations and offers for loyalty points and cards…as we all as e-commerce sites, where a customer is usually presented with several offers before the checkout is complete.
Now CRM is making its way into the mobile POS and customers are finding that there are a number of unique benefits to the model.
In the case of PunchTab, it ties the receipt-scanning functionality that doesn’t require an app…not to mention several other benefits to the system.
For example, Marketers get greater insight into purchasing behavior because a receipt is usually involved. Consumers are right there and thinking about the campaign…which they wouldn’t necessarily be when they got home to go online, and it is relatively easy system to set up.
Arby’s for example, has 40 POS systems and because it is a franchise, it requires coordinating with multiple owners. For them, mobile is the best and easiest way to engage with customers at the point of sale.
Real-Time Offers
Other companies…such as Groupon with its Breadcrumb mobile app…are adding even more advanced CRM capabilities, such as reporting at the mobile point of sale.
It is a growing trend for all mobile applications and most especially apps in the mobile POS to bring more CRM capabilities into their service platform.
Eventually, some of these CRM-infused mobile POS systems will be able to make offers in real time to customers based on their purchase at the moment and accumulated knowledge about the preferences of other customers that make similar purchases. Example it might be noted that in 20 percent of all purchases of a particular type of coffee the customer also purchase a biscotti, then the server can offer up the option as a reminder for purchase/order.
The example assumes the mobile POS system has access to customer data about purchase and preferences…which is somewhat rare now, but a trend gaining momentum.
Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Payments, Mobile Point of Sale, Point of Sale Tagged with: app, awards, brick and mortar, crm, customers, data, design, franchise, functionality, mobile, mobile pos, mobilize, online, payments, payments industry, point of sale, points, POS, purchase/order, purchases, receipt, receipt-scanning, restaurant, retailers, revenue, social media, transactional, uploaded, users, web, website
October 18th, 2013 by Elma Jane
All Alerts, All The Time
Will mobile payment apps hail the arrival of mobile interruptions that never let up? Consumers worry that adopting a mobile wallet app will open them up to a barrage of alerts, sounding the alarm every time the local supermarket has toilet paper for half-off. The services can even track your purchases, opening the floodgates for targeted ads. Frequent alerts could be a deal breaker.
Battery Woes
As smartphones gets bigger, badder and more powerful, battery technology is struggling to keep up. That’s a problem if you want to make a call — but it could be an emergency if your smartphone is your wallet, too. Users are already scrambling to find a charging outlet by lunchtime. Soon, failure to recharge might mean you lack the funds to buy lunch in the first place. Meanwhile, credit cards never need a battery boost, and paper money has worked faithfully since well before the invention of the light bulb.
Do I Have The Right Phone?
You’re ready to make a mobile payment — but is your smartphone? Only the most popular new Android and Windows smartphones have NFC support to enable tap-to-pay services, and Apple has decided to forgo NFC altogether with its iPhone handsets. Users of budget smartphones are likewise out of luck. And though smartphones may seem ubiquitous, only a little more than half of U.S. adults have one.
Is It Secure?
Mobile payments open up a whole new frontier for fraudsters — or so cautious consumers worry. In fact, tap-to-pay technology is as secure as swiping a plastic bank card, and cloud services like PayPal Here support two-factor authentication for extra reassurance. Still, consumers worry their personal information could be intercepted during a transaction, and not everyone is convinced that Google can provide the same level of protection as their bank. But hope remains. The survey found about half of the most security-conscious respondents were much more likely to be interested in mobile payment options if they could be promised 100 percent fraud protection.
Limits, Limits, Limits
Even with a glut of mobile payment options, most lack at least one critical feature. Google’s Wallet app lets you stow your payment information in your phone to buy items in brick-and-mortar shops, but its touch-to-pay functionality is limited to Android devices on Sprint and other smaller carriers. Last year, Apple introduced Passbook, a mobile wallet app that lets users store gift card credits, loyalty card information and more on their iPhones — but only a handful of participating businesses support the app. The mobile payment model isn’t just fragmented — it’s fundamentally limited by countless companies competing for an ever-smaller piece of the pie.
Mobile What?
A recent CMB Consumer Pulse survey showed about half of smartphone users have never even heard of mobile payments. And of the 50 percent who have, a meager 8 percent said they’re familiar with the technology. Banks, credit card companies and others hoping to cash in on consumer interest will have to invest in better messaging first.
What Are The Perks?
Credit cards come with alluring perks — signing bonuses, cash back and travel accommodations, to name a few. But mobile payment systems have serious benefits. They can utilize GPS technology to direct you to deals, keep tabs on your bank account to alert you when you’re near your spending limit, and store unlimited receipts straight to the cloud. Businesses profit from mobile wallets, too, which often charge lower fees than credit card companies and encourage return trips by storing digital copies of loyalty cards.
What’s In It For Me?
To convince consumers to abandon trusted payment options for something new, companies must strike an undeniable value proposition. In the late ‘90s, electronic retail giants like Amazon compelled consumers to enter their 16-digit credit card numbers into online portals, opening up a whole new world of convenience with online shopping. But today’s consumers aren’t convinced that mobile wallets are any more convenient than their physical counterparts. Credit and debit cards already offer a speedy, reliable way to pay on the go. And since they’re accepted virtually everywhere, customers can fork over a card without worry or confusion. Convincing people that new technology is worth their time and effort might ultimately be the toughest nut to crack for mobile payment purveyors.
Where’s The Support?
Even the most enthusiastic adopters are out of luck if their favorite shops lack the infrastructure to process mobile payments. Big-box retailers sprang up in the infancy of computer technology, so joining the mobile payment revolution could necessitate updates to check out hardware and software. Mobile payments could be a boon to businesses, but installing the upgrades could be expensive and disruptive — especially when consumer interest remains low.
Which to Pick?
Even curious consumers are confounded by the array of mobile payment options available. Google, Visa, MasterCard and even mobile carriers like Sprint and Verizon are among the heavy hitters on the mobile payment scene, each offering a discrete service with different apps — and different rules. Some rely on Near Field Communication (NFC) technology that lets users simply tap their smartphone against a special reader to pay, while others offer up scannable QR codes. Mobile payments may never take off until one company rises above the rest with a single killer service.
Forget about cash or credit. In 2013, consumers can simply swipe or scan their smartphones at the checkout to pay. A huge array of mobile payment services have sprung up in recent years, urging customers to abandon their plastic credit cards for the “mobile wallet” revolution, but so far, adoption of mobile payment technology has been dismal.
Posted in e-commerce & m-commerce, Electronic Payments, Gift & Loyalty Card Processing, Internet Payment Gateway, Mobile Payments, Mobile Point of Sale, Near Field Communication, Smartphone Tagged with: alerts, Android, Apple, bank card, battery, cautious, consumers, crack, credit cards, deal, digital, fraud, gift card credits, google, GPS, information, Iphone, lower fees, loyalty cards, mobile, nfc, online, options, paper money, Passbook, payment, PayPal, personal, phone, plastic, portals, powerful, protection, purchases, secure, Smartphones, sprint, storing, support, Swiping, Tap to Pay, touch-to-pay, track, two-factor authentication, wallet, windows
October 10th, 2013 by Elma Jane
Merchant Cash Advance was originally structured as a lump sum payment to a business in exchange for an agreed upon percentage of future credit card and/or debit card sales.
Notion Merchant Cash Advance companies provide funds to businesses in exchange for a percentage of the businesses daily credit card income, directly from the processor that clears and settles the credit card payment. A company’s remittances are drawn from customers’ debit- and credit-card purchases on a daily basis until the obligation has been met. Most providers form partnerships with card-payment processors and take payments directly from a business owner’s card-swipe terminal.These Merchant Cash Advances are not loans – they are a sale of a portion of future credit and/or debit card sales. Therefore merchant cash advance companies claim that they are not bound by state usury laws which limit lenders from charging excessive interest rates. This technicality allows them to operate in a largely unregulated market and charge much higher interest rates than banks. This structure has some advantages over the structure of a conventional loan. Most importantly, payments to the merchant cash advance company fluctuate directly with the merchant’s sales volumes, giving the merchant greater flexibility with which to manage their cash flow, particularly during a slow season. Advances are processed quicker than a typical loan, giving borrowers quicker access to capital. Also, because MCA providers typically give more weight to the underlying performance of a business than the owner’s personal credit scores, Merchant Cash Advances offer an alternative to businesses who may not qualify for a conventional loan.
Usage Merchant cash advances are most often used by retail businesses that do not qualify for regular bank loans, and are generally more expensive than bank loans. Competition and innovation led to downward pressure on rates and terms are now more closely correlated with an applicant’s FICO score.
Generally there are three different types of repayment methods for the business.
1. ACH (Automated Clearing House) Withholding: When structured as a sale, the finance company receives the credit card processing information and deducts its portion directly from the business’s checking account via ACH. When structured as a loan, the finance company debits a fixed amount daily regardless of business sales activity.
2. Lock Box or Trust Bank Account Withholding: All of the business’s credit card sales are deposited into bank account controlled by the finance company and then the agreed upon portion is forwarded onto the business via ACH (Automated Clearing House), EFT ( Electronic Funds Transfer) or wire. This is the least preferred method since it results in a one-day delay in the business receiving the proceeds of their credit card sales.
3. Split Withholding: When the credit card processing company automatically splits the credit card sales between the business and the finance company per the agreed portion (generally 10% to 22%). This is generally the most common and preferred method of collecting funds for both the clients and finance companies since it is seamless.
Opting for a merchant cash advance is a decision made by small business owners every day of the week across this country. If you’re having a hard time establishing a business line of credit or getting approved for a business loan, a merchant cash advance may very well be the best option available to you to help you finance your business.
Here are reasons why a business cash advance makes sense.
A. Can take out more advances as advance is repaid
Most business loans will not be extended as you pay off your balance, but with a merchant cash advance, you can get more money as you pay off your advance.
B. Even with less-than-perfect credit, you can be approved
No worries about being approved if you have less-than-perfect credit, a high credit score is not a major factor in whether you are can receive business funding from a cash advance.
C. Flexible repayment terms – repayment is based on sales volume, not a flat rate
Some businesses can run into financial hardships with traditional business loans that require flat-rate monthly payments, but with merchant cash advances your monthly payments are dependent on your sales volume. This means that if you have a slow month, you pay back less.
D. Frees up time because of the simple application/approval process
The application and waiting process for a business loan or even a business line of credit can be outstanding –sometimes you have to wait 30 days just to receive notice of approval from your application, add the wait time to the back and forth calls, document signing, etc – and it can be an arduous process. However, by choosing a merchant cash advance, you can quickly qualify online or by phone.
E. Gives you more money in your pocket to improve cash flow
Cash advances can give you the opportunity to receive more money than you would be able to borrow from a bank.
F. Gives you money right away
With a merchant cash advance you literally can have your cash in as little as 72 hours from your applications approval – and most businesses get their funding in less than a week. Now that’s a simple process
G. New business friendly
Many small business loans require that you have a well-established business (2 years or more) to even consider you for business funding. With a cash advance, you can receive funding even if your company is newly in business.
H. No personal liability for repayment of the cash advance
Much unlike with business lines of credit and small business loans, you are not personally responsible for repayment of the advancement.
I. Non-restrictive usage on what you use the funding for
Too many times business owners are restricted by what they can do with their business loans. But, because a cash advance is designed to help you improve your cash flow, you can use your new funds wherever your business needs them.
J. Qualification is easier than with traditional business loans
Banks have a lot of stipulations for businesses that they loan money to or extend credit lines – cash advances have minimal qualifications and high approval rates.
Posted in Best Practices for Merchants, Merchant Cash Advance, Merchant Services Account Tagged with: ach, automated clearing house, bank, business, businesses, capital, cash advance, credit-card, eff, electronic, excessive, flat-rate, funds, loan, loans, merchant, money, online, pay, payments, Processing, purchases, Rates, signing, transfer
