July 11th, 2016 by Elma Jane
Facebook announcement of News Feed algorithm shift will affect how businesses use this platform. Content posted by brands and publishers will show up less prominent in News Feeds.
This Facebook update may cause reach and referral traffic to decline for many Pages who’s traffic comes directly through Page posts. To limit the impact of this change Boost Engagement is the key, individual users commenting, liking and sharing on business posts will help circumnavigate the new algorithm. Diversify your referral traffic sources. Look for alternative social media platforms, pay per click ads or blogs to make up for the loss in referrals and increase your reach.
To limit the impact of this change, Boost Engagement is the key. Individual users commenting, liking and sharing on business posts will help circumnavigate the new algorithm. Diversify your referral traffic sources. Look for alternative social media platforms, pay per click ads or blogs to make up for the loss in referrals and increase your reach.
Diversify your referral traffic sources. Look for alternative social media platforms, pay per click ads or blogs to make up for the loss in referrals and increase your reach.
While this change will have an impact on big businesses that rely on Facebook for their referral traffic and content sharing, small businesses will still feel the change. By boosting your engagement and diversifying your referral traffic sources, you can lessen the impact to your business.
Posted in Best Practices for Merchants Tagged with: business, pay, platform, referral, social media, traffic