October 21st, 2013 by Elma Jane
Retailers today collect email at every point of interaction. Collecting customer information in the store at the point of sale (POS) offers the greatest potential to build retailer’s email list quickly and to drive timely offers and communications that increase customer loyalty and retention.
The practice of collecting email addresses at the point of sale (POS) isn’t a new one. However, more companies are embracing the trend, and they’re doing so with increasing regularity.
E-Receipts
One popular technique among retailers is to ask shoppers if they would like a receipt emailed to them. It is important to note that an agreement to receive an e-receipt should not be necessarily interpreted as consent to be added to a commercial email list unless this intent is adequately communicated to the consumer and they consent. It always best practice to reference their consent to marketing emails at the same time as the e-receipt request.
It is possible to collect (PII) Personally Identifiable Information at the counter in a
careful and conscientious manner if you follow guidelines.
1. Be transparent about the commercial intent. A consumer who feels misled is more likely to complain and to seek redress under the consumer protection laws. If following different scripts is a challenge, apply the same disclosure/request script for both credit and cash transactions.
2. Consider using the credit card terminal or other touchpad device for customers to enter their email rather than using the sales associate. The device should first prompt the customer to consent to receiving an in-store e-receipt and/or marketing communications, ideally before proceeding with the transaction, it could be after as well.
3. Decouple PII collection from the credit card purchase. Ask customers for their email addresses before taking their credit cards or after they sign off on the purchase so it is clear that email is not required as part of the transaction.
4. Fulfill any incentives offered at the counter through email. Provide each consumer with a dynamic and unique link. A consumer will have less of a reason to give you a valid email address if you offer and fulfill the incentive at POS. Limiting the use of the incentive to email will help you avoid incentive abuse.
5. Send a welcome permission pass. Don’t assume that the customer wants anything more than an in-store e-receipt even if you can legally claim to have this right. Let the customer make an informed decision at the counter or in a subsequent email.
6. Validate submitted data. Ask customers to verify the accuracy of their PII before submitting. Use appropriate list management tools to prevent avoidable domain errors.
Clients that take the proper steps to overcome POS challenges and risks will reap the rewards of subscriber loyalty, a stronger reputation and better inbox performance in the long run.
Posted in Best Practices for Merchants, Credit card Processing, Electronic Payments, Gift & Loyalty Card Processing, Point of Sale Tagged with: associate, best practice, cash, commercial, communications, companies, consumer, credit, credit-card, customer, e-receipts, email, emailed, incentive, interaction, list, loyalty, offers, personally identifiable information, pii, point, point of sale, POS, retailers, rewards, sales, script, subscriber, timely, touchpad, transactions, transparent
October 18th, 2013 by Elma Jane
Verifone Ruby 2 POS
VeriFone Systems, announced today the availability of Commander Site Controller, the company’s next generation site management solution, and Ruby2 a touch-screen point of sale (POS) solution, both designed to provide greater efficiency, faster payment acceptance and new management capabilities that maximize profit potential for convenience store retailers.
Commander Site Controller is purpose-built for rugged c-store environments and combines site, payment and forecourt control in one device, creating additional flexibility in store configuration. Its future-proof system architecture includes expansion slots and ports for additional capacity and functionality. Additionally, Commander Site Controller features 100 percent IP communication for increased speed of EMV transactions.
Ruby2 is the next evolution of VeriFone’s Ruby POS platform, a 20-year leader in the petroleum industry. It features a fully-touchscreen console that increases checkout speed by providing fast and efficient order and payment processing, and a smaller footprint for increased counter space. Ruby2 is compatible with the latest VeriFone product offerings, including customer engagement media solutions, site management software to efficiently manage multiple locations seamlessly, and the latest in fuel control management.
VeriFone is taking petroleum retail and c-store operations to new heights of efficiency and manageability. These next-generation systems build on the success of Sapphire site controller and original Ruby POS systems with the ability to expand in order to meet customers’ future needs.
Commander Site Controller’s cloud based management software platform – Commander Console—enables owners to remotely and simultaneously complete PLU price changes, tax rate adjustments, fuel price changes and promotional updates in real time for multiple site locations from any web enabled device or mobile app for iOS and Android tablets and smartphones.
Ruby2 will be available this fall on certain networks while Commander Site Controller is available today on certain networks.
Posted in Credit card Processing, Electronic Payments, Mobile Point of Sale, Point of Sale Tagged with: acceptance, app, architecture, capabilities, capacity, command site controller, convenience, EMV, engagement, expansion, forecourt, iOS, management, mobile, networks, payment, plu, point of sale, POS, retailers, ruby 2, rugged, seemlessly, site, Smartphones, store, systems, touch-screen, touchscreen, transactions, verifone
October 17th, 2013 by Elma Jane
National Transaction Corporation’s services will work with any existing (Non Proprietary) Terminal. NTC can reprogram an existing terminal as well as service and provide supplies for any terminal.
Below are the following Terminals and Model Type:
1. Hypercom – They produce electronic payment processing hardware and software for a wide range of industries. In 2009 Hypercom co-founded founding the Secure POS (Point Of Sale) Vendor Alliance, a non profit organization created by Hypercom, Ingenico and VeriFone to increase awareness of and improve payment industry security. Hypercom entered into a merger agreement with VeriFone, which closed August 4th, 2011.
Hypercom Machines: T7P – T7Plus – T4100 – T4210 – T4220 IP Terminal. For Precise Detail of the machines please check our website. www.nationaltransaction.com
2. Ingenico – is a leading provider of payment solutions, with over 20 million terminals deployed in more than 125 countries. Ingenico is a worldwide company, whose business is to provide the technology involved in secure electronic transactions. Its traditional business is based around the manufacture of point of sale payment terminals, but it now also includes complete payment solutions and related services. In 2008, after the merging with SAGEM Sécurité, Ingenico decided to close its historical R&D centre in Barcelona. This centre has developed Ingenico’s most successful family of EFTPOS (Electronic funds transfer point of sale). More than three million units sold worldwide in 2007. Ingenico acquired German payment processor Easycash in 2009. In 2011, Ingenico integrated Pennies, The electronic charity box, into one of their market leading mobile Chip and PIN payment terminals, allowing retailers to ‘switch on’ the Pennies solution so their customers can add a micro-donation to their bill when paying by card. As of 2012, over 15 million Ingenico terminals are deployed across 125 countries, with the Ingenico Aqua 50 being their best selling POS (Point Of Sale) terminal.
Ingenico Terminals: iPP220 – iPP320USB – iCT220 PIN Pad – iCT250 CounterTop – Agua PCI – i5100 Dial – i7780 HandHeld i778oM – i7780 Versatile Base – 7770 Intel Base. For Precise Detail of the terminal please check our website. www.nationaltransaction.com
3. VeriFone – is a global provider of technology for electronic payment transactions an international producer and designer of electronic payment solutions and value-added services at the POS (Point Of Sale). VeriFone provides merchant-operated, consumer-facing and self-service payment systems for the financial, retail, travel & hospitality, petroleum, government and healthcare industries. The company’s solutions are utilized by merchants, processors and acquirers in developed and emerging economies worldwide.
VeriFone Models: OMNI 3730LE/VX510LE N – OMNI 3750 4MEG DUAL COM – VX 510 6 MB DUAL COM 12MB – VX570 DUAL COM 6MB WITH SMART CARD – VX610 CDMA (AVAILABLE FOR SPRINT AND VERIZONE). For Precise Detail of the models please check our website. www.nationaltransaction.com
Posted in Credit card Processing, Credit Card Reader Terminal, Credit Card Security, Electronic Payments, Near Field Communication, Point of Sale Tagged with: 15100 Dial, 7770 Intel Base, acquirers, aqua 50, Aqua PCI, Chip and PIN, eftpos, electronic, electronic funds transfer point of sale, financial, healthcare, hospitality, hypercom, i7780, iCT220 PIN Pad, IP, iPP220, iPP320USB, mobile, Omni 3730LE, Omni 3750, paying, payment, point of sale, processor, retailers, Security, T4100, T4210, T4220, T7P, T7Plus, travel, VX 510, VX510LE, VX570, VX610
September 27th, 2013 by Elma Jane
Mobile Payment Bandwagon
Just this month, September 2013, a number of British retailers announced their partnership with smartphone payment application Zapp, expected to launch summer 2014. Long before that, in November 2012, global coffee chain Starbucks launched a mobile payment system using Square Wallet, allowing customers to pay for their coffees with a simple scan of their smartphone. In China, the mobile payment market tripled in size over the last year, with a growing number of retailers jumping aboard the e-payments trend. Clearly, mobile payments are the new face of commerce…both for consumers and, increasingly, within a B2B setting as well. It may not be long until every type of payment…from mortgages and business loans to utilities bills and income tax…is made through mobiles.
Though it’s a trend that’s now spreading across the globe, the rise of mobile payments can be directly traced back to Africa. It’s an example of how unique conditions give rise to innovative solutions, and how those innovations catch on. Here’s a brief look at the rise of mobile payment technology and at the role Africa has played in its success.
Africa Gets There First – this notion of exchanging funds through a mobile phone really took off in Africa. When M-Pesa was launched by Safaricom in Kenya in 2007, it was a simple solution to issues specific to the region. Kenyans who lived far from banks or couldn’t afford banking fees were given the opportunity to send and receive payments through SMS messages. M-Pesa answered these specific problems, but the concept behind the service has proven to have a far broader reach. After achieving success in Kenya, M-Pesa launched in Tanzania in 2008. Despite getting off to a slow start, the mobile payment services now has 5 million Tanzanian subscribers. It has also launched in South Africa, Afghanistan, India and there’s plans to roll it out in Egypt at some point in 2013.
At the heart of M-Pesa’s success has been efficiency and security. Removing the need to travel to a bank…or even the need to log into online banking…has made the process of transferring funds far easier and faster. Eliminating the need to write a cheque, use cash or enter credit card details has made the process far more secure. Increased efficiency and improved security are qualities that everyone…not just those in the developing world…stands to benefit from.
Thus, though today’s technology has adapted and built upon the M-Pesa model, the world still has Africa…Kenya in particular…to thank for starting the mobile payment revolution.
Posted in Financial Services, Mobile Payments, Smartphone Tagged with: banking, broader, credit card, e-payments, efficiency, fees, global, innovations, innovative, messages, mobile, payment, retailers, Security, services, smartphone, sms, solution, travel
