April 17th, 2014 by Elma Jane
Issuers participating in the MasterCard Rewards Platform can pursue greater engagement and value in their programs through a partnership MasterCard is announcing today with Points International Ltd. The companies say they struck the deal to take advantage of the popularity of travel and related experiences. Under the agreement, participating issuers can let their cardholders to exchange and trade earned airline miles, hotel points and loyalty currencies.
Travel happens to be one of the most popular redemption options for points on most programs today. So this is really about enabling consumers to get even more choice with regard to getting some redemption options.
Issuers individually will roll out the program later this year based on their own schedules. Any of the hundreds of banks that use the MasterCard Rewards Platform are eligible to participate. Participation is voluntary.
Enhanced flexibility in cardholder reward redemptions was a key driver behind the initiative, what this partnership allows to do is enable all customers that have points that they’ve gained from spending on their credit cards or debit cards to then exchange those points into a miles program or a hotel program that they tend to always have a lot of other points accumulated already.
Variable Exchange Rates
Cardholders will be provided with a conversation ratio applicable to the pair of rewards being exchanged. Ratios will differ by redemption transaction. Consumers also may choose to transfer small buckets of rewards points into one program and the rest in other programs. They can do transfers multiple times and across multiple rewards providers.
Posted in Best Practices for Merchants, Credit card Processing, Gift & Loyalty Card Processing, Travel Agency Agents Tagged with: airline, airline miles, banks, cardholder, credit cards, debit cards, hotel, loyalty, MasterCard, platform, programs, reward, rewards, transaction, transfers, travel, travel related
October 22nd, 2013 by Elma Jane
American Express cardmembers can now use their accumulated loyalty points to pay for taxi fares in New York City through a partnership with VeriFone.
The programme will roll out on VeriFone’s in-taxi devices that process more than 200,000 payments a day in more than 7000 cabs throughout NYC.
Leslie Berland, senior vice president, digital partnerships and development at American Express, says: “With this announcement, we’re leveraging our unique technology to bring it to life at the most critical commerce touchpoint – the physical point of sale.”
The integration is currently limited to New York taxis, but it doesn’t take a great stretch of the imagination to see it expanded to include other VeriFone point-of-sale systems.
At the end of the ride, AmEx members who have chosen to pay by card will be given the option to use points for their ride fare, including tip and tolls.
Posted in Credit card Processing, Electronic Payments, Gift & Loyalty Card Processing, Visa MasterCard American Express Tagged with: American Express, amex, card, cardholders, cardmembers, commerce, devices, digital, fares, integration, loyalty, new york, nyc, partnership, payments, point of sale, points, reward, systems, taxi, tip, tolls, touchpoint, verifone
