June 8th, 2016 by Elma Jane
Near field communication technology (NFC) is on the rise, and consumers can use NFC not just for making payments.
Top ways consumers can use NFC (Near field communications):
NFC Access Keys – can also be used as your access to certain buildings or hotels.
NFC Boarding Pass – are used in airports to expedite the boarding process. No more keeping track of that printed boarding pass!
File Sharing – on certain Android phones, consumers can share songs, contacts and files from phone to phone with a simple tap.
Retail – Paying in stores simply requires a wave of the customer’s smartphone. This provides speedier transactions, but also provides merchants the opportunity to offer their customers loyalty points and rewards.
NFC Ticketing – speeds up subway boarding time by allowing consumers to use their phones at the reader.
Vending Machines – NFC-enabled vending machines will allow customers to simply tap and go.
With the growing list of NFC technology uses, merchants should be prepared for the adoption. Upgrade your terminal to be NFC-enabled give us a call at 888-996-2273
Posted in Best Practices for Merchants, Near Field Communication Tagged with: consumers, customer’s smartphone, merchants, Near Field Communication, nfc, payments, retail, rewards, technology, terminal, transactions
August 20th, 2014 by Elma Jane
Loyalty Rewards Program and Gift Card Processing
GIFT CARD PROGRAMS
You have received gift cards, given them as gifts, and now you want to offer them for your business. The benefits for your customers are obvious, they are easy to buy, use, and offer your customers an incredible variety of choices. As a business owner, plastic gift cards offer increased security from fraud, the ability to track sales and buying trends, and gauge the effectiveness of your promotions. Electronic gift card processing increases revenue and attracts new customers. They also reduce labor associated with traditional paper gift certificates. National Transaction offers customized gift card processing merchant services tailored to your gift card processing needs. Gift cards provide added incentives to your customers and employees. Because no cash back required, Returns stay on the card and never leave your business.
LOYALTY CARD PROGRAMS
What are your best customers worth? Reward them and keep them coming back. NTC’s programs give you the information you need to maximize the impact of every marketing dollar spent by targeting your marketing efforts toward your current customers. Whether you are implementing a new customer loyalty program or trying to make your existing program more successful. NTC will work with you to create a system that is right for you and your customers. Let us assist you in all aspects of your reward program: Design, implementation and follow through.
Posted in Gift & Loyalty Card Processing, Mail Order Telephone Order Tagged with: Brand, card, cash back, customers, Electronic gift card, fraud, gift Card, Gift Card Processing, gift certificates, Loyalty Card, loyalty program, merchant, merchant services, program, rewards, Rewards Program, sales, Security
July 21st, 2014 by Elma Jane
PayPal has begun testing a new loyalty program called PayPal Select that seeks to promote use of the digital-payments network by offering more rewards for its most active members. The program launched by invitation only based on users’ history on PayPal and follows by about 18 months the cancellation PayPal’s previous loyalty program, PayPal Advantage. As PayPal looks to continue to build its volume of use on mobile devices off of eBay, driving repeat use and loyalty will be key. The challenges for the offer part will be the same as any other deal/offer program – namely the quality of the offers and inbox-offer fatigue. Like any big-screen concept that gets downscaled onto mobile, there is the challenge of how to hook people in the first couple of screens. CreditCall is not involved with PayPal Select. The payment platform is a division of San Jose, CA-based online auction giant eBay. It offers both a mobile app and an m-dot site for mobile payments.
Posted in Mobile Payments, Smartphone Tagged with: CreditCall, digital-payments network, ebay, loyalty program, m-dot site, mobile, mobile app, Mobile Devices, Mobile Payments, PayPal, PayPal Advantage, PayPal Select, rewards
April 17th, 2014 by Elma Jane
Issuers participating in the MasterCard Rewards Platform can pursue greater engagement and value in their programs through a partnership MasterCard is announcing today with Points International Ltd. The companies say they struck the deal to take advantage of the popularity of travel and related experiences. Under the agreement, participating issuers can let their cardholders to exchange and trade earned airline miles, hotel points and loyalty currencies.
Travel happens to be one of the most popular redemption options for points on most programs today. So this is really about enabling consumers to get even more choice with regard to getting some redemption options.
Issuers individually will roll out the program later this year based on their own schedules. Any of the hundreds of banks that use the MasterCard Rewards Platform are eligible to participate. Participation is voluntary.
Enhanced flexibility in cardholder reward redemptions was a key driver behind the initiative, what this partnership allows to do is enable all customers that have points that they’ve gained from spending on their credit cards or debit cards to then exchange those points into a miles program or a hotel program that they tend to always have a lot of other points accumulated already.
Variable Exchange Rates
Cardholders will be provided with a conversation ratio applicable to the pair of rewards being exchanged. Ratios will differ by redemption transaction. Consumers also may choose to transfer small buckets of rewards points into one program and the rest in other programs. They can do transfers multiple times and across multiple rewards providers.
Posted in Best Practices for Merchants, Credit card Processing, Gift & Loyalty Card Processing, Travel Agency Agents Tagged with: airline, airline miles, banks, cardholder, credit cards, debit cards, hotel, loyalty, MasterCard, platform, programs, reward, rewards, transaction, transfers, travel, travel related
February 13th, 2014 by Elma Jane
How To Target Customers Based on Past Purchase Behavior
One of the best ways to predict how someone will behave in the future is to look at what they’ve done in the past. By tracking a consumer’s past purchasing behavior, marketers can design highly targeted ads based on the specific preferences and tastes of individual customers.
The question, of course, is how to gain access to data about a consumer’s spending history without violating privacy standards. For many marketers, the answer is to partner with a vendor that provides card-linked offers. A survey of 300 marketers found that three-quarters believe card-linking marketing programs will replace existing types of advertising in the years to come – a strong vote of confidence from the very industry vendors are trying to tap.
Here are tools that marketers can use to gather information about their customers’ past purchasing habits.
1. BlueKai: Find prospects based on previous buying habits.
BlueKai offers marketers a third-party marketplace, known as the Audience Data Marketplace, where they can collect data on consumers in their target demographics. One type of data that marketers can collect is past purchasing behavior. Marketers can search for consumers who are likely to buy their products based on their previous spending habits. For example, an electronics brand may search for data about consumers who’ve purchased laptops in the past year. Using this information, marketers are able to create more targeted campaigns that are delivered only to those shoppers in qualified demographics.
2. Cardlytics: Learn where else your customers shop.
Cardlytics provides advertisers with insight into the purchasing behavior of more than 30 million households. Marketers have the option to target only those buyers who have been active in their sector. Cardlytics tracks where a consumer shops, when they shop, where they live, and how much they spend. For example, a retailer might only collect information about consumers who have spent more than $1,000 at competing businesses in the tri-state area. Using the Cardlytics platform, advertisers can create targeted offers meant to improve loyalty or build stronger customer relationships. Cardlytics offers pay-for-performance pricing.
3. Cartera: Reward consumers for shopping at retail partners.
Businesses that are looking to improve the effectiveness of their rewards programs can use Cartera’s card-linked platform to gain additional insight into the spending patterns of their top customers. By connecting loyalty programs to their customer’s credit and debit cards, marketers can offer better rewards — including cash back and airline miles. Retailers also have the option to reward consumers for shopping at “complementary merchants.” A few of Cartera’s best-known clients include Best Buy and Charter Communication.
4. Catalina: Actively pinpoint the shopping behaviors of specific buyers.
Using Catalina’s BuyerVision tool, marketers are able to target their digital advertising – including display, video and mobile – based on past purchasing behaviors. Catalina analyzes the in – store purchasing behavior of consumers and matches that data to online behaviors using cookies. For example, a grocery store could send recipe ideas to consumers who have purchased a specific combination of items in the past week. The company says it has access to transactions at more than 30,000 stores, allowing its clients to define their target audiences send mobile ads to more than 70 million households.
5. Edo Interactive: Target consumers based on competitive spending patterns.
Brands, agencies, and even small businesses can use edo Interactive’s card-linked marketing platform to send targeted offers to consumers based on their competitive spending patterns. The company has partnered with more than 200 banks, giving clients access to information about 200 million consumers. As a result, marketers connect their advertising to in-store purchases and send consumers relevant offers that they’re likely to redeem. Taking it a step further, edo’s Geocommerce feature combines purchase data with location information. Edo operates on a pay-for-performance model, which means marketers only pay when the customers they’ve targeted make purchases at their businesses.
Posted in Best Practices for Merchants, Credit card Processing, Electronic Payments Tagged with: access to transactions, competitive spending patterns, complementary merchants, consumer's spending, customer's credit and debit cards, customers purchase, in-store-purchases, Loyalty Programs, marketing platform, online behaviors, previous buying habits, purchasing behavior, purchasing behaviors, retailers, rewards, shoppers, store purchasing behavior, target demographics, targeted campaigns
December 12th, 2013 by Elma Jane
The Consumer Financial Protection Bureau is reviewing whether credit card rewards program are misleading to credit card users.
Results of the review may be new. Strict rules about the transparency of rewards programs, including details about cash back offers, mileage awards and how these rewards must be redeemed.
In an email to Bloomberg News, CFPB Director Richard Cordray said, we will be reviewing whether rewards disclosures are being made in a clear and transparent manner, and we will consider whether additional protections are needed.
Credit card issuers like American Express, Bank of America, Chase, Citi and Discover rely on rewards programs to attract new customers as well as increasing the use of their cards by existing cardholders. Rewards are the No. 1 reason why customers select the card, and there’s almost a battle to provide the highest rewards.
What we’ve learned over time is, our best customers value rewards. Their spend behaviour changes based on rewards, said Edward Gilligan, the President of American Express.
The CFPB’s restrictions could put a damper on each company’s ability to draw in new cardholders.
While there are no apparently abuse issues with rewards programs at this time, the CFPB is taking the initiative to catch a problem before it happens.
Keep an eye out for notices from your credit card issuer about changes in your rewards program. Changes, or at least clarifications, could come as a result of this examination.
Posted in Gift & Loyalty Card Processing, Visa MasterCard American Express Tagged with: American Express, Bank of America, cardholders, Chase, Citi, consumer, credit-card, Discover, financial, issuer, protection, rewards
November 8th, 2013 by Elma Jane
If you want to make the most out of your shopping adventures, you need to have a credit card that helps you save money. The question is, which option is better for you? Some people automatically think about store credit cards, and others go for cash back credit cards. Before you apply for a card, assess which type of card would be more beneficial for your personal needs.
Cash Back Credit Cards
The main perk to having a cash back credit card is the fact that you can use it anywhere. It still acts as a traditional credit card. The only difference is that you get rewards from the money you spend on it. The average cash back credit card offers 1% cash back on all purchases. Some may also pay an additional 2% to 5% cash back on select purchases made with the card. Example, the Citi ThankYou Preferred Card offers 2 reward points per $1 spent on dining and entertainment. Blue Cash Everyday card from American Express offers 3% cash back at supermarkets, 2% cash back at gas stations and 1% on all other purchases. You could earn a great deal of your money if you choose the right cash back card and use it correctly.
The problem with cash back credit cards is that the rewards structure can sometimes be confusing. The Discover It Card features an attractive rewards program, but its 5% cash back offer changes every three months. It may be on home improvement purchases during one quarter, but during another quarter, it may be applicable on purchases at gas stations and for holiday shopping. You have to keep up with the rewards calendar to get the most out of your credit card. You also have to consider any fees associated with your credit card. Some cash back cards on the market have an annual fee, and many have a slightly higher interest rate than the average card. Review the terms of any card you are considering for so you can pick the perfect one for you.
Store Credit Cards
Store credit cards are usually easy to apply for and just as easy to obtain. Some of them can be used like regular credit cards, and others have to be used at a specific store. For instance, the traditional Walmart credit card can only be used at Walmart, but the Walmart Discover card can be used anywhere Discover is accepted. You need to know this about your card before applying for it. Many people get a store credit card because they receive some type of introductory offer when they apply for one. You might be able to save 10-15% off your initial purchase, or you might get a certain amount of cash back after making your first purchase. These offers are designed to lure you into getting a card, even though you may never use it again. What you may not realize in the euphoria of the introductory offer is the very high interest rate you typically have on a store credit card.
When you start looking at store credit cards, consider what kind of rewards you can get and how those rewards are accumulated. Do they only come from purchases at that store, or do they come from any transaction? Are you required to use rewards in the store, or can you use them online? Does the card have an annual fee? You must go through this type of analysis before deciding if a store credit card is worth getting.
Are Cash Back Credit Cards Better Than Store Credit Cards?
In our opinion, yes. This isn’t because we’re biased towards cash back cards. We just like the idea that you can earn rewards wherever you make a transaction. You aren’t limited to one store, either in the way you spend money or the way you collect your rewards. In addition, store cards usually have a higher interest rate. With that said, there are people who benefit from store credit cards because they shop at those stores all the time. If you spend thousands of dollars a year at Lowe’s for your construction company, a Lowe’s credit card may provide substantial savings for your business.
Don’t get overly excited when you reach the checkout counter. That one-time savings on a store credit card may not be worth it in the end. Think over your shopping habits and see if a cash back credit card is more suited for your needs. If so, you have plenty of them to choose from.
Posted in Electronic Payments, Financial Services, Gift & Loyalty Card Processing, Visa MasterCard American Express Tagged with: %, accumulated, American Express, annual, assesses, average, beneficial, calendar, cash, cash back, checkout, credit cards, dining, Discover, earn, entertainment, fee, improvement, interest, lowe's, market, money, online, pay, points, preferred, purchases, quarter, rate, rewards, savings, shopping, store, traditional, transaction, walmart
October 24th, 2013 by Elma Jane
Reflecting recent research that concludes mobile payment adoption remains low, Total System Services Inc. (TSYS) issued results from a survey that confirm consumers prefer banking applications other than payments for their mobile devices.
While reinforcing the dominance of debit and credit cards as payment mechanisms, the TSYS 2013 Consumer Payment Choice Study revealed that mobile devices are used as a tool for ancillary financial services, such as checking account balances and accessing discounts and rewards.
“For now, the hype largely remains hope for mobile from a payments standpoint,” the survey said. “On a relative basis, consumers would overwhelmingly prefer to have the ability to use their smartphone to monitor transaction activity or prevent fraud versus using their mobile phone as a form factor in a transaction.”
Columbus, Georgia-based processor TSYS found in its third annual survey that, out of 1,000 consumers surveyed online in the summer of 2013, 40 percent of respondents were interested in using mobile devices to instantly stop illegitimate transactions. Additionally, 37 percent indicated that the ability to view in real-time the transactions made with debit and credit cards was also an important feature.
Receiving instant offers and promotions from stores being visited (33 percent); temporarily blocking and unblocking purchases using certain bankcards (29 percent); and paying for purchases using reward/loyalty points (28 percent) rounded out the top payment-related uses for smartphones.
At the bottom of the scale was to pay for purchases with mobile wallets (25 percent) and to use credit or debit card-funded prepaid accounts for the same purpose (22 percent). “Industry observers regard mobile payments as an assumed eventuality,” TSYS stated. “Our survey results indicate that consumers are presently more interested in increased non-payment functionality on their mobile device.”
But the processor remains optimistic about the promise of mobile payments. “We believe that as the infrastructure matures and the ability to use mobile payments becomes more widespread, this trend will change,” TSYS said.
Prepaid undermarketed?
In addressing the role of prepaid cards in the payment mix, TSYS expressed surprise that prepaid cards are apparently not being marketed aggressively by financial institutions. The processor noted that major banks jumped into the prepaid card industry in 2012 to offer general-purpose reloadable (GPR) prepaid cards as checking account alternatives.
But TSYS found that just over 10 percent of survey respondents indicated they had received GPR card offers from their banks. TSYS attributed that low percentage to the fact that the survey respondents were by default credit and debit card users, while GPR cards are primarily targeted to individuals without access to credit or debit cards.
Regardless, survey respondents aged 35 and younger accounted for 64 percent of those who had received such offers. “It could be that the younger demographic on average represents a less profitable checking relationship for banks, or that banks perceive them to be more receptive to the offering,” TSYS said.
Steady goes debit and credit
Consumer payment preferences in 2013 remain relatively unchanged from previous years, according to TSYS. Debit still trumps credit as the preferred payment instrument overall, with both methods being favored by every eight of 10 survey respondents. Debit is still the clear winner when it comes to supermarket shopping and gas purchasing, while credit is preferred when dining out and shopping in department stores. But when it comes to fast food cravings, cash is still king.
On the opposite end of the spectrum, and also consistent with TSYS’ 2012 report, only 11 percent of respondents said being able to set up text message alerts for account balances and transactions was most valuable, and a mere 6 percent valued the ability to register payment cards in mobile wallets.
However, credit tops debit for online purchases, TSYS said. Further of note is that PayPal Inc.’s digital wallet service rivals debit online, with both payment methods favored by roughly one-fifth of respondents. But for small-dollar purchases, like coffee and donuts, cash remains the preferred payment vehicle, despite innovative mobile schemes offered by companies like Starbucks and Dunkin’ Donuts.
Posted in Credit card Processing, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Gift & Loyalty Card Processing, Internet Payment Gateway, Mail Order Telephone Order, Merchant Services Account, Mobile Payments, Smartphone Tagged with: account, adoption, applications, banking, checking, consumers, credit cards, debit, devices, discounts, financial services, form factor, general-purpose, gpr, infrastructure, low percentage, mechanisms, mobile, mobile wallets, non-payment, offers, online, payment, payment related, phone, prepaid, processor, profitable, promotions, real-time, reloadable, reward/loyalty, rewards, smartphone, transaction, tsys
October 21st, 2013 by Elma Jane
Retailers today collect email at every point of interaction. Collecting customer information in the store at the point of sale (POS) offers the greatest potential to build retailer’s email list quickly and to drive timely offers and communications that increase customer loyalty and retention.
The practice of collecting email addresses at the point of sale (POS) isn’t a new one. However, more companies are embracing the trend, and they’re doing so with increasing regularity.
E-Receipts
One popular technique among retailers is to ask shoppers if they would like a receipt emailed to them. It is important to note that an agreement to receive an e-receipt should not be necessarily interpreted as consent to be added to a commercial email list unless this intent is adequately communicated to the consumer and they consent. It always best practice to reference their consent to marketing emails at the same time as the e-receipt request.
It is possible to collect (PII) Personally Identifiable Information at the counter in a
careful and conscientious manner if you follow guidelines.
1. Be transparent about the commercial intent. A consumer who feels misled is more likely to complain and to seek redress under the consumer protection laws. If following different scripts is a challenge, apply the same disclosure/request script for both credit and cash transactions.
2. Consider using the credit card terminal or other touchpad device for customers to enter their email rather than using the sales associate. The device should first prompt the customer to consent to receiving an in-store e-receipt and/or marketing communications, ideally before proceeding with the transaction, it could be after as well.
3. Decouple PII collection from the credit card purchase. Ask customers for their email addresses before taking their credit cards or after they sign off on the purchase so it is clear that email is not required as part of the transaction.
4. Fulfill any incentives offered at the counter through email. Provide each consumer with a dynamic and unique link. A consumer will have less of a reason to give you a valid email address if you offer and fulfill the incentive at POS. Limiting the use of the incentive to email will help you avoid incentive abuse.
5. Send a welcome permission pass. Don’t assume that the customer wants anything more than an in-store e-receipt even if you can legally claim to have this right. Let the customer make an informed decision at the counter or in a subsequent email.
6. Validate submitted data. Ask customers to verify the accuracy of their PII before submitting. Use appropriate list management tools to prevent avoidable domain errors.
Clients that take the proper steps to overcome POS challenges and risks will reap the rewards of subscriber loyalty, a stronger reputation and better inbox performance in the long run.
Posted in Best Practices for Merchants, Credit card Processing, Electronic Payments, Gift & Loyalty Card Processing, Point of Sale Tagged with: associate, best practice, cash, commercial, communications, companies, consumer, credit, credit-card, customer, e-receipts, email, emailed, incentive, interaction, list, loyalty, offers, personally identifiable information, pii, point, point of sale, POS, retailers, rewards, sales, script, subscriber, timely, touchpad, transactions, transparent
October 17th, 2013 by Elma Jane
VeriFone and National Payment Card Association (NPCA) debuted a mobile payment and rewards solution that enables convenience store and petroleum retailers to provide customers with smartphone-based payment options at the pump.
Utilizing VeriFone’s Smart Fuel Controller and NPCA’s mobile payment solution, c-store and gas station operators with VeriFone payment acceptance systems can quickly implement a fixed low-cost mobile payment and rewards program built on existing infrastructure used for merchant branded debit cards.
Consumers are increasingly drawn to rewards-based fuel purchase programs and they expect to be able to use their mobile phone to complete transactions at the pump. NPCA and VeriFone are showing how easy it is for CSPs to offer mobile payment and reward options to customers that increase loyalty and sales.
VeriFone Smart Fuel solutions make it easy for CSPs to offer forecourt pump POS payment without incurring the cost of installing new dispensers. The Smart Fuel Controller combines pump and pay-point support into a single unit, simplifying installation and maintenance, and eliminating the need for third-party interface devices to integrate pay-point management with in-store POS systems.
Merchants can develop their own mobile app, or apply their brand to a mobile app supplied by NPCA, to enable customers to pay for purchases and receive loyalty incentives using their smartphones.
Consumers today would rather utilize the capabilities of their smartphones versus pulling out their wallets. Using this solution, retailers can easily and cost-effectively create mobile loyalty programs that attract and reward high-value customers – without having to replace their existing payment infrastructure.
NPCA’s debit-based payment programs provide retailers with the ability to drive customer loyalty and reduce the cost of payments. Fuel discounts are funded from interchange savings that retailers would otherwise pay to banks. Payment processing is done by NPCA using the automated clearing house (ACH) system to clear debits to cardholder checking accounts and net settle with retailers each day. The company holds five patents related to the processing and methods for ACH-based decoupled debit and mobile payments.
Come November VeriFone and NPCA mobile payments solution will be available for beta testing.
Posted in Electronic Payments, Mobile Payments, Point of Sale, Smartphone, Visa MasterCard American Express Tagged with: acceptance, ach, app, apply, cardholder, consumers, cost, debit cards, devices, infrastructure, interchange, interface, loyalty, merchant, mobile, pay-point, payment, payments, phone, POS, Processing, rewards, sales, smart, Smartphones, solution, transactions, verifone, wallets
