April 11th, 2014 by Elma Jane
Of the 17 percent of consumers who reported having had their credit card declined during a card-not-present (CNP) transactions. As many as one-third of those declines were unnecessary. The result is consumer aggravation, increased operational costs for banks and credit card companies and as much as $40 billion in lost revenue for online retailers.
TrustInsight which helps establish trusted relationships between financial institutions, merchants and online consumers conducted study. A report and infographic detailing the findings of the study found that avoidable online credit card declines lead to loss of trust for consumers, sales for merchants and increased operational costs for credit card companies and issuing banks.
Study also revealed that consumers handle credit card declines in a variety of ways all of which carried negative economic impact to at least one party in the transaction, resulting in unnecessary operating costs for banks, decreased loyalty for the credit card company and lost revenue for all. Almost half call their issuer immediately when their card is unexpectedly declined. This is a natural response. 34 percent of consumers try again another credit card, other use a different payment method and 24 percent will skip the purchase altogether or shop at a different online retailer.
No one wants to turn away business, and no one wants their business declined. The frustration and impact of wrongful declines is a real problem especially as more and more transactions occur in non-face-to-face situations.
Impact of consumer action in the face of a decline can have real and measurable effects on all parties, including credit card companies, banks and merchants manifesting itself in lost customer loyalty, lost fees and lost revenues. Creating a standard for online trust that enables credit card companies, merchants and issuing banks to better recognize trusted digital consumers and reduce the number of wrongly declined consumers avoiding unnecessary losses.
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating friction-free customer experiences and preventing online fraud are constant business challenges.
Posted in Best Practices for Merchants, Credit card Processing, Credit Card Security, Electronic Payments, Financial Services, Gift & Loyalty Card Processing, Merchant Services Account, Small Business Improvement, Visa MasterCard American Express Tagged with: banking, consumers, credit-card, decline, declined, declines, different payment method, digital, digital consumers, financial, frustrate, internet-connected devices, issuing banks, loyalty, Merchant's, online credit card declines, online fraud, online retailers, shopping, transactions, wrongful declines, wrongly declined
December 19th, 2013 by Elma Jane
10 Great Ecommerce & Mcommerce Ideas
Address Commonly-asked Questions
Instead of hiding commonly asked questions on an FAQ page somewhere on your site, display these answers in plain sight. Include your service agreement on every page, and provide frequent updates on orders in the mail, because one of the quickest ways to lose shoppers and sales is to make it difficult for them to do business with you.
Connect with Pinterest Influencers
Connect with the Pinterest influencers…accounts or boards with large followings…that relate to your product category. Ask for a pin here and there for a product you believe they would like. You’ll get large amounts of traffic, sales, and repins from their large followings. This method is repeatable and much quicker and cheaper than building a large following yourself.
Don’t Forget Comparison Shopping Engines
You’ve got a great ecommerce website. But is it hard to get traffic? Comparison shopping engines (CSEs)…like Google Shopping, Shopzilla, NexTag, Pronto, and Bing…deliver millions of shoppers to product pages every day. You list your items on the CSEs where purchase-ready shoppers will see them and click through to your site to complete the transaction. CSEs typically have a pay-per-click pricing model, and many merchants find it’s worth the cost.
Emphasize Product Photography
Whether you use high-quality renderings or actual product photography, make sure you take the time to present your products in the best possible manner. With the proliferation of product and photo sharing sites like Pinterest, The Fancy, Instagram, and OpenSky, having a beautiful product shot is imperative. Lifestyle shots of your product in use could also significantly increase conversion rates.
Make Research Easy for Prospective Buyers
Research (for buying decisions) is a massive resource cost to businesses around the world. It is also a primary reason for lost deals. Were you to provide comprehensive information that was easy to find and on which a buying decision can be made, then your close rate would substantially improve. Add to this, an easy purchasing process and, rather than scouring the web, a buyer would see your site as a preferred source.
Mimic the Brick-and-mortar Experience
Regardless of what channel they may be using to shop, online consumers are demanding the quality of the brick-and-mortar experience. They want to zoom in on a product, rotate it, change its colors…in short, they want to interact with the item as though they were physically in the same room with it. Retailers with rich interactive media that can offer this in omnichannel have a significant competitive advantage during the holiday season and can convert at rates of 30 percent higher than those that don’t.
Offer Support via Social Media
Nielson research discovered that in 2012 one-third of social media users prefer to contact a company via social media than by phone. On your support pages, provide links to your social media profiles. Set up notifications in the social media accounts so you know when someone contacts you. This way you provide timely customer support to those who want it…in the way they want it.
Stay Ahead of the Curve
“It doesn’t take a lot of time for cutting-edge to become old hat. Keep researching to be aware of the latest tools and technology. If you stay still, you will find that your competitors will quickly surpass you.
Take the ‘E’ out of ‘Ecommerce’
Retailers need to realize that the lines of commerce have been, as John Donahoe, CEO of eBay, said, obliterated. It’s no longer a world of online and offline commerce. It’s just commerce. Retailers are competing on a global scale with everyone, everywhere. You need to give shoppers a compelling reason to buy from you. Find a way to differentiate and make sure you can grab shoppers attention and keep them coming back.
Think Like a Shopper
Keep your site’s design simple and clean, make calls-to-action clear, and focus on the product. Go through the flows of your site: search, browse, and buy a product, or have a friend do it and watch him without helping. Pay attention to areas where anything is confusing, doesn’t work the way it should, or takes too many steps. Then make adjustments.
Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Payments Tagged with: brick and mortar, buying, channel, consumers, conversion, convert, customer support, e-commerce, ecommerce, interactive, m-commerce, mcommerce, media, omnichannel, online, orders, photo, product, profile, purchasing, retailers, sales, shopping, site, social media, transaction
December 12th, 2013 by Elma Jane
A new study reveals that a staggering 68% of smartphone owners plan to use their devices to assist with their holiday shopping this year. According to Deloitte’s 28th annual survey of holiday spending intentions and trends, 56% of smartphone owners plan to use their phones to search for store locations. 54% will compare prices with their phones and 47% expect to use their phones to learn more about the products they wish to purchase.
The survey showed smartphone shoppers plan to spend 27% more on holiday gifts than non-mobile shoppers. Smartphone ownership has skyrocketed in 2013, rising from 42% last year to 61%, a change that is sure to influence the biggest buying season of the year.
The study also showed 38% of the consumers in the survey owned a tablet. 63% of those tablet owners will use their devices for holiday shopping this year. “Tablets are a two-way street for retailers. They have opened up an entirely new consumer touchpoint, where shoppers can view multiple retailers’ products regardless of their location…from their couch to the point of purchase. Retailers can also put tablets to work in their stores, providing both their sales team and customers with a broader lens into merchandise selection,” said Alison Paul, a vice chairman of Deloitte LLP retail & distribution. Now that the majority of consumers also own smartphones, these two devices have altered the way they interact with a brand, while also yielding a higher spend per customer.
Posted in Electronic Payments, Mobile Payments, Near Field Communication, Smartphone Tagged with: devices, merchandise, phones, retailers, shoppers, shopping, smartphone, tablet, touchpoint
November 14th, 2013 by Elma Jane
Micropayments provide faster results and some immediate gratification that can keep you motivated. Rather than eating out or splurging on something that you don’t really need, immediately apply that money to pay down your credit card balance. Instead of paying a certain amount once a month, divide that payment in half and pay that amount every two weeks. Consumers can even sign up for an electronic transfer of your funds to take place every two weeks. By the end of the year, you will have made 26 payments or the equivalent of 13 monthly payments. The extra monthly payment resulting from this payment plan will enable you to pay down your debt at a faster pace.
If you are planning to make micropayments, consumers may want to call their credit card company to verify that separate payments can be made and will be credited to their monthly minimum. See if your issuer has any restrictions or limitations on making additional payments.
Holiday shopping is just around the corner, and consumers need to have their credit card balances as low as possible in order to avoid costly interest charges. One way to do this is to make micropayments on their credit card bill. While we are conditioned to pay our credit card bill once a month, consumers can actually make a number of smaller payments throughout the month. Some banks and issuers allow payments to be made as often as once a day. If you carry a balance, micropayments can reduce the interest because most credit card companies charge interest based on your average daily balance during the month. Pay more often and you reduce your average daily balance and therefore the interest you pay that month.
If you have more than one card with a balance, keep paying the minimums for each card, but pick one card to pay off first. Select either the card with the highest interest rate (save more money) or the card with the lowest balance (pay it off faster). Stop charging on that card, using another card for purchases.
There are several other advantages to making micropayments when paying down credit card debt:
You may have better control of your payments. If you are paid weekly or bi-weekly, money can slip away by the end of the month. Designate a specific day after you are paid to send in a payment for your credit card. Four $50 payments or two $100 payments are sometimes easier to make than a monthly $200 payment. It is also easier to add a little extra money to smaller payments.
In time, micropayments can help raise your credit score. An organized, scheduled payment plan can help you avoid late payments and pay more than the minimum due. Both of these are important elements for a good credit score.
Micropayments can reduce financial stress. Making payments right after payday at a time when you actually have the money will likely reduce anxiety and financial stress.
The higher your interest rate, the more you will save.
The disadvantage to the micropayment plan is that it takes time, organization and financial discipline to make the plan work and this may be difficult for some people.
Posted in Electronic Payments, Financial Services, Visa MasterCard American Express Tagged with: balance, bill, consumers, credit-card, credited, debt, elements, financial, interest, issuers, limitations, micropayments, money, monthly minimum, pay, payments, purchases, shopping
November 8th, 2013 by Elma Jane
If you want to make the most out of your shopping adventures, you need to have a credit card that helps you save money. The question is, which option is better for you? Some people automatically think about store credit cards, and others go for cash back credit cards. Before you apply for a card, assess which type of card would be more beneficial for your personal needs.
Cash Back Credit Cards
The main perk to having a cash back credit card is the fact that you can use it anywhere. It still acts as a traditional credit card. The only difference is that you get rewards from the money you spend on it. The average cash back credit card offers 1% cash back on all purchases. Some may also pay an additional 2% to 5% cash back on select purchases made with the card. Example, the Citi ThankYou Preferred Card offers 2 reward points per $1 spent on dining and entertainment. Blue Cash Everyday card from American Express offers 3% cash back at supermarkets, 2% cash back at gas stations and 1% on all other purchases. You could earn a great deal of your money if you choose the right cash back card and use it correctly.
The problem with cash back credit cards is that the rewards structure can sometimes be confusing. The Discover It Card features an attractive rewards program, but its 5% cash back offer changes every three months. It may be on home improvement purchases during one quarter, but during another quarter, it may be applicable on purchases at gas stations and for holiday shopping. You have to keep up with the rewards calendar to get the most out of your credit card. You also have to consider any fees associated with your credit card. Some cash back cards on the market have an annual fee, and many have a slightly higher interest rate than the average card. Review the terms of any card you are considering for so you can pick the perfect one for you.
Store Credit Cards
Store credit cards are usually easy to apply for and just as easy to obtain. Some of them can be used like regular credit cards, and others have to be used at a specific store. For instance, the traditional Walmart credit card can only be used at Walmart, but the Walmart Discover card can be used anywhere Discover is accepted. You need to know this about your card before applying for it. Many people get a store credit card because they receive some type of introductory offer when they apply for one. You might be able to save 10-15% off your initial purchase, or you might get a certain amount of cash back after making your first purchase. These offers are designed to lure you into getting a card, even though you may never use it again. What you may not realize in the euphoria of the introductory offer is the very high interest rate you typically have on a store credit card.
When you start looking at store credit cards, consider what kind of rewards you can get and how those rewards are accumulated. Do they only come from purchases at that store, or do they come from any transaction? Are you required to use rewards in the store, or can you use them online? Does the card have an annual fee? You must go through this type of analysis before deciding if a store credit card is worth getting.
Are Cash Back Credit Cards Better Than Store Credit Cards?
In our opinion, yes. This isn’t because we’re biased towards cash back cards. We just like the idea that you can earn rewards wherever you make a transaction. You aren’t limited to one store, either in the way you spend money or the way you collect your rewards. In addition, store cards usually have a higher interest rate. With that said, there are people who benefit from store credit cards because they shop at those stores all the time. If you spend thousands of dollars a year at Lowe’s for your construction company, a Lowe’s credit card may provide substantial savings for your business.
Don’t get overly excited when you reach the checkout counter. That one-time savings on a store credit card may not be worth it in the end. Think over your shopping habits and see if a cash back credit card is more suited for your needs. If so, you have plenty of them to choose from.
Posted in Electronic Payments, Financial Services, Gift & Loyalty Card Processing, Visa MasterCard American Express Tagged with: %, accumulated, American Express, annual, assesses, average, beneficial, calendar, cash, cash back, checkout, credit cards, dining, Discover, earn, entertainment, fee, improvement, interest, lowe's, market, money, online, pay, points, preferred, purchases, quarter, rate, rewards, savings, shopping, store, traditional, transaction, walmart
October 1st, 2013 by Elma Jane
Google announced Wednesday that it is opening its Google Shopping Express service to shoppers in the entire San Francisco Bay Area, marking the official launch and first big expansion of the company’s same-day delivery service. Google began testing the retail delivery service this year among a limited set of invited consumers in a few areas within the Bay Area, but the new announcement extends the service to anyone in an expanded region ranging from San Francisco to San Jose. With the service, online shoppers can place online orders from several chain stores and have those products delivered within the day.
Also on Wednesday Google released an app for iOS and Android that allows users to browse the shopping sites and order products directly from their smartphones. New users who sign up before the end of the year can get six months of free, unlimited delivery service; it costs $4.99 per store order.
Race to Deliver
Google is not the only company to experiment with the same day delivery offerings. Walmart and eBay are both testing similar services…eBay now even offers the delivery within an hour, although consumers can only shop from a single store. Amazon is also following in the footsteps of companies like Fresh Direct and rolling out same-day deliveries on groceries to consumers in Los Angeles and Seattle. Google understands that it will have tough competition in the space and can afford to take a loss on the service at first, which is why it is offering the service for free for new users, said an e-commerce consultant. It is evident from the low price and free sign-up offer that Google is not interested in making money in the short term, that will come once there is a widespread adoption of their service…
A Lot of Challenges Ahead
Although Google is not a retail hub at its core, the company has other strenghts that could help it gain an advantage over its competitiors. Being a default search provider for many millions of users on all platforms, from desktops to tablets right through to mobile phones, can give Google an edge over Amazon and eBay.
Still the key element to a successful e-commerce platform is logistics. Google might have deep pockets and effective algorithms, but it has a a lot of cathing up to do to make sure its delivery service could compete with those of companies like Amazon and eBay, which have years of experience delivering products to consumer worlwide.
“Google certainly has the stamina and budget to give it a good run, but there are a lot of moving parts”. Being a big data company doesn’t automatically mean you’ll be good at the logistics, so they’re going to have a lot of challenges ahead.
Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Merchant Account Services News Articles Tagged with: Amazon, Android, app, delivery, desktops, e-commerce, ebay, google, iOS, mobile phones, online, platforms, shopping, tablets, walmart
September 30th, 2013 by Elma Jane
Mind-Blowing 3D Trickery for Work or Play Occipital Promises
Get in on the ground floor as we look at the most exciting crowdfunded tech projects out there. Structure Sensor, which is pitched as the world’s first 3D sensor for mobile devices. The device is designed to be an attached-hardware add-on for mobile tablets and phones that allows the user to capture spatial models of objects and indoor areas.
If you’ve ever used Microsoft’s Kinect motion-sensing input device for the Xbox 360 game console, you’ll have an initial grasp of how Occipital’s 3D scanner for mobile devices, called “Structure Sensor”, functions. Whereas game add-on Kinect is a sensor for detecting and interpreting movement, new Kickstarter crowdsourced funding project Structure Sensor is for mapping three-dimensional spaces or objects.
What Is It? Occipital’s Structure Sensor is pitched as the world’s first 3D sensor for mobile devices. The device is designed to be an attached-hardware add-on for mobile devices that allows the user to capture spacial models of indoor areas – 3D models of objects – and perform augmented reality. The creator uses rooms, furniture and augmented reality games as examples. The captured 3D models can then be imported into CAD software of the kind used by architects and designers, or to a 3D printer to be replicated.
Technical Details Structure Sensor contains a precision infrared emitter, camera and optics that are housed in an anodized aluminum shell. The shell affixes to a bracket designed to clip to the 4th Generation Apple iPad. Data-streaming connectivity is with Apple’s Lightning Connector. Hardened glass is used to protect the dual infrared lenses. Range is from 40 cm to 3.5 m. Some iOS demo apps included in the package consist of an object scanner; room capture; Fetch, which is a virtual pet; and Ball Physics, an augmented reality demo with virtual balls. An SDK is available.
The Downsides The creator has recently said that the technology is still in development and some planned features haven’t been implemented yet. We’re concerned about the lack of software or brackets for any Android devices, even though the creator has said it will be producing open-source drivers. We would also like to see more work go into precision measurement because we think that an architect planning a remodel, for example, is going to want the same kind of tolerances as are available in laser measurement.
The Upsides Occipital has been involved in panorama-creation apps and a successful shopping-scanner app, so it’s familiar with the spatial and optical-scanning area. The project creator has said it has already inked agreements with manufacturers and suppliers and is almost ready to start manufacturing a run of beta sensors. We like the way that the creator has plans to simply redesign the bracket rather than the entire scanner assembly as new mobile devices come to market.
The Numbers After launching a Kickstarter project on Sept. 17, Occipital already had more than 2,000 backers a week later pledging more than US$700,000 of a $100,000 goal. So, its funding goal has been achieved. The funding period ends Nov. 1. Pledge rewards range from a T-shirt for $25 to a Structure Sensor in your choice of silver or blue, a USB hacker cable, drivers and open CAD models for $349 — everything, in other words, that you need to develop with the iPad.
Underlying Concepts Kinect and Structure Sensor both work on the same principal – one shared also with golfing and shooting-sports range finders – in that they send out radio signals, like laser, or infrared frequencies that bounce off objects. The returned signal is then interpreted to calculate gestures in 3D for gaming, map an object – in the case of Structure Sensor – or measure golf-hole distance. Varying levels of sophistication are employed in the resulting rendering, depending on software, that can include 3D reconstructed images and so on.
Conclusion Pre-beta, and with available demo apps only, this product is at a supremely early product life-cycle stage, but is a potentially exciting product, particularly for software and app developers.
Posted in Smartphone Tagged with: 35, 3D Printer, Apple, architects, CAD, camera, iOS, ipad, Mobile Devices, object scanner, occipital, optics, sensor, shopping, tablet
