July 1st, 2013 by Admin

m-commerceWith smartphone users on the rise Nielson says that in 2012 47% of smartphone owners use mobile shopping apps in the Shopping / Commerce category. Although these do not account for actual mobile payment transactions they show that smartphone users are frequently turning to their mobile devices to find deals and purchase information.

But what exactly is m-commerce? M-commerce is a hybrid technology that takes web technologies that scale screens to mobile devices like Apple iPads and Android tablets. The commerce end of it comes from shoppers and merchants actually executing payment transactions over mobile devices of some form. Read more of this article »

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