October 21st, 2018 by Admin
The season is finally here. Time to set up your sales, giveaways, and stock up on goods to sell. On top of that, it is always a good idea to take care of your clients and those who take care of your business year round. We gathered a list of gifts that could bring a smile to their face without breaking the bank.
For the bookkeeper that keeps your budget in check and probably works very hard for you, this nice coffee mug can be a reminder of how much it means to you that they take care of your business.
For the tea-loving virtual assistant that keeps your life in balance. These 5 Pack Silicone Tea Strainers can bring zen into her life. Best part yet, if you are a Prime member, you get free shipping!
For the superstar salesperson in your business life. A funny and cool stress relief toy squishy can be the solution for those high-stress days. It is your way of saying “Thank you for all you do” and having a sense of humor.
For the nature-loving assistant, a little succulent can brighten up their desk or home. What a better way to bring some green into their life and saying thank you for the hard work?
For the graphic designer that gives you brand life. This basic, but very usefull LCD Writing Pad can be the solution for creativity blocks or quick notes as they go through their creative process.
For the savvy social media manager that works on getting your brand to stand out. This 10 in 1 Mobile Phone Lens can be the perfect addition to their social media life on the go.
Lastly, we have another idea for you. Reach out to your local small businesses and see what they have to offer during the season. Not only will they probably have a unique gift for that important person in your business, but you will be helping them grow.
During the holidays is always good to show how much your customers mean to you, but more importantly is to show how much you appreciate your employees and contractors. After all, without them, your business would not run as smoothly as it does.
Posted in Small Business Improvement Tagged with: admin, Amazon, Bookkeeping, camera, coffee, graphic designer, holiday, holidays, ideas, photography, prime member, retail, small business, small businesses, small online business owners, social media, stress relief, succulent, tea
February 13th, 2014 by Elma Jane
Becoming an e-commerce entrepreneur is an increasingly attainable dream for many aspiring business owners, as new online sales platforms and Web design tools continue to emerge. While just about anyone can launch an online business, it takes a dedicated salesperson to actually succeed, and that means staying on top of current marketplace trends.
If you’re ready to take your e-commerce business to the next level in 2014, watch these five current trends in online sales:
Access through smartphones, tablets and other mobile devices. Major gains seen in e-commerce usage of mobile devices such as smartphones and tablets, especially during the holiday season. Trend to accelerate as mobile adoption continues to increase and more mobile technologies become available. Small businesses should have a mobile version of their website, with mobile-optimized checkout to help facilitate a better mobile experience. Small retailers should also look at their site across multiple mobile devices and pay attention to new technologies, such as smartwatches.
Goodbye, traditional SEO. Google is constantly updating its algorithm in an effort to serve the best, most relevant content to its users. This means that traditional (SEO) search engine optimization tactics are falling by the wayside, and an increased push toward quality, unique content — along with social media signals — will be of huge importance in 2014. To help stay ahead of the SEO curve, small retailers should focus less on Traditional SEO Tenets like keyword usage and density, and instead aim efforts toward creating content that is tailored and useful for their target audience. Example, create more lifestyle-oriented content in the form of blog posts, videos and other types of media that encourage sharing by readers.
Increased dependence on data. Smaller online businesses continue to expand their presence across channels, the need to turn to performance data from both a channel-specific and holistic standpoint becomes even more important. Google Analytics is a good tool for this, because business owners can measure their site traffic from multiple devices and referral sites.
Small shops squeezed by larger merchants. Mega-retailers like Amazon continue to steal market share from other big-box retailers (both online and offline), smaller online businesses will need to become more nimble in how they compete, from a price, customer-service and marketing standpoint. This involves identifying true points of difference from larger merchants, showcasing these points in marketing and branding, and delivering personalized experiences.
The importance of multichannel selling. Customer shopping behaviors become more fragmented, so must the presence of small online businesses owners. Simply having an e-commerce site is no longer enough. Small and medium-size businesses (SMBs) should begin looking for efficient ways to expand their presence, including integrations with various shopping feeds and other outlets that can reach more consumers.
Posted in Best Practices for Merchants, Credit card Processing, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Payments, Mobile Point of Sale, Point of Sale, Small Business Improvement, Smartphone Tagged with: content, e-commerce, integrations, mobile adoption, Mobile Devices, mobile version, mobile-optimized checkout, multiple devices, online business, online sales, search engine optimization, shopping feeds, Small and medium-size businesses (SMBs), small online business owners, small retailers, Smartphones, smartwatches, social media signals, tablets
