September 10th, 2014 by Elma Jane
Merchant go into business to make a sale. They go to great length to advertise their business and then they make a sale and don’t track it… They don’t track the very customer they went into business to attract…That seems crazy…But now more companies are embracing the practice of collecting email addresses at the point of sale (POS) and they’re doing so with increasing regularity. An example, when customers are at the cash register, many brick-and-mortar stores now offer to email them receipts
Confidently collect email addresses at POS:
Your email service provider should be able to implement a text-to-join acquisition program for you that executes quickly and can be built specifically to mitigate the risks around POS data collection.
Instead of relying on sales associates to accurately input email addresses, your customers can use SMS to text their email addresses to your short code.
Customers receive an immediate SMS reply message letting them know to check their email for their receipt.
A mobile-optimized receipt is immediately emailed to the address.
This can be followed by an email inviting customers to join your company’s email program. Offering a purchase discount can increase opt-ins. New joiners can be sent an age verification email, if relevant.
Your welcome email, including discount coupon, is sent and the relationship starts off on the right foot.
Increasing your confidence about POS email address collection, a text-to-join program can increase your acquisition rates. It can engage those customers who prefer to provide their information privately via their mobile devices. It can help protect companies against potential blacklisting because of typos and confirmed opt-ins. It can even reduce overhead costs by saving sales associates valuable time. Understanding these important email address collection issues and adopting the prescribed best practices are critical to ensuring customers have a safe, positive and valuable experience with your company at the point of sale and beyond.
Virtual Merchant can collect data too, and as a provider we can help merchant use that data. We are committed to providing appropriate protection for the information that is collected from customers who visit the website and use the Virtual Merchant payment system. Policy Privacy is updated from time to time.The website is provided to our customers as a business service and use of the site is limited to customers only.
If the merchant never makes a sale before 10 why do they open at 9 ?? This is only one small example on how collecting data first and then analyzing that data can shape businesses and find money you may be throwing away ….
Posted in Best Practices for Merchants, Mobile Point of Sale, Point of Sale Tagged with: brick and mortar, business, cash, cash register, customers, data, discount, discount coupon, email, merchant, mobile, Mobile Devices, payment, payment system, point of sale, policy, POS, provider, purchase, Rates, receipts, sale, service, sms, store's, virtual merchant, website
July 14th, 2014 by Elma Jane
French financial services company LCL has introduced a service that securely issues payment card PIN codes to customers via SMS texting. The programme has been introduced initially for cardholders who forget their confidential code when out shopping or withdrawing cash. In a second phase, the bank intends to extend PIN issuance to coincide with the mail-out of newly-created cards.
LCL is using Gemalto’s Netsize platform, which offers direct connections to more than 160 mobile operators globally for message delivery. LCL recognizes the mobile channel as a new opportunity to support their continued drive to optimize card activation rates and be the top-of-wallet choice for payment. Enabling cardholders to get their PIN code on their mobile phone prompts them to start using their banking card as soon as they receive it.
Posted in Best Practices for Merchants, Mobile Payments, Smartphone Tagged with: bank, card, cardholders, codes, customers, mobile, mobile channel, payment, PIN, Rates, sms, wallet
May 15th, 2014 by Elma Jane
Looking to buy a new business phone? Wait!!! A slew of hot new smartphones are set to launch in the coming months, 2014 has already seen its share of major releases. This spring, HTC unveiled the new HTC One M8, which packs a slick all-metal body and Samsung debuted the featured-packed Galaxy S5. Nokia also released the Lumia Icon, its new flagship Windows Phone. But some of the year’s biggest releases are still to come, including a new version of Apple’s iPhone and a follow-up to Samsung’s stylus-equipped Galaxy Note 3. Meanwhile, a new Android phone from startup OnePlus could make a splash.
Galaxy Note 4
Samsung is expected to launch a follow-up to the Galaxy Note 3 this fall, one of the best business phones ever made, thanks in part to the included S Pen stylus, which slides out from a slot on the phone’s chassis and turns the device into a note-taking machine. The phablet also boasts a stunning 5.7-inch display that’s big enough for real productivity tasks. Samsung hasn’t officially confirmed any details about the Note 3’s successor, but there are a few safe bets. For starters, fans can expect the line’s trademark stylus to return for the Galaxy Note 4. Its display meanwhile, should rival the Samsung’s newer Galaxy S5 in terms of brightness and picture quality. Finally, considering Samsung packed a fingerprint reader into the S5’s home button, it’s likely the company will do the same for the Note 4. A fingerprint reader can make your business phone more secure, since only you can unlock the device with a quick swipe of your finger.
iPhone 6
Apple’s iPhone 5s is a great phone, but its compact 4-inch display could be too small for some people. Reports indicate that Apple might deliver a much bigger device in the iPhone 6, which is expected to debut this fall in 4.7-inch and 5.5-inch variants. That’s a big deal for business users who depend on their smartphone to stay productive but prefer a larger display. Both models are also rumored to include a blazing-fast A8 processor, an upgrade over the speedy 64-bit A7 chip found in the iPhone 5s. The iPhone 6 is also expected to include the same fingerprint reader that debuted with the iPhone 5s. The reader is embedded in the phone’s home button, and lets you unlock the device simply by placing your finger on the button. And of course, the iPhone is the only smartphone that gives you access to Apple’s App Store, which features the biggest and arguably the best, library of business and productivity apps on any platform.
LG G3
LG is preparing to unveil a successor to its flagship phone, the LG G2 this spring. The so-called LG G3 could be one of the year’s most noteworthy business phones if it retains the G2’s superlong battery life. The phone ran for up to 11 hours in tests that involved continuous Web browsing, making it one of the longest-lasting smartphones ever made. In addition to longevity, the G2 boasts a snappy quad-core processor, a roomy 5.2-inch display and a handy multitasking feature called QSlide, which lets you run a second app in a floating window over your main app. That’s a plus for business users who need to juggle tasks such as responding to email while conducting research in a Web browser. LG hasn’t yet announced which features will get an upgrade for the LG G3, but fans won’t have to wait long to find out. The company is expected to show the device off at a special press event on May 27, though it’s not yet known when the phone will hit store shelves.
Lumia 635
Windows Phone fans saw the release of a new flagship device in the Nokia Lumia Icon this spring. Now, Nokia is following that up with the Lumia 635. A new midrange Windows Phone with a lower price point, that could make it worth a look for budget-minded business users, especially since the device runs on Windows Phone 8.1, a new version of Microsoft’s mobile operating system. One of the phone’s standout features is Cortana, a voice-activated personal digital assistant that can notify you of upcoming appointments, flight information, weather alerts and more. Also, new in Windows Phone 8.1 is the Action Center, which is similar to the notification hub found on both the Android and iOS operating systems. Just swipe down from the top of your phone’s display to view all of your alerts at a glance, and like every Windows Phone device. The Lumia 635 is fully integrated with the desktop version of Microsoft Office.
OnePlus One
The OnePlusOne set to launch this June, is a powerful new business phone with a unique set of features. The 5.5-inch Android device packs a huge display, a top-tier processor and a high-capacity battery. The phone also adds features you won’t find in many flagship phones, such as always-on voice commands. So instead of fiddling with menus and touch-screen controls, you can set an alarm, place an appointment in your calendar or access turn-by-turn directions by uttering a few words – even when the display is off. The OnePlus One also offers a few notable security features you won’t find in most other smartphones. For instance, the phone’s Privacy Guard setting lets you block individual apps from accessing personal information stored on your device. The OnePlus One also ships with built-in encryption for SMS text messages to ensure your private business communications remain private.
Posted in Smartphone Tagged with: Android, Android and iOS operating systems, Android device, Android phone, App Store, Apple's iPhone, Apple's iPhone 5s, chip, Cortana, desktop, device, digital, email, encryption, fingerprint reader, flagship phones, Galaxy Note 3, Galaxy Note 4, Galaxy S5, high-capacity, HTC, HTC One M8, hub, integrated, iOS, iPhone 6, LG G2, LG G3, Lumia 635, Microsoft, Microsoft Office, Microsoft's mobile operating system, mobile, Nokia, Nokia Lumia Icon, OnePlusOne, operating systems, phablet, phones, platform, Privacy Guard, processor, QSlide, S Pen stylus, Samsung, Security, slot, Smartphones, sms, stylus, swipe, top-tier processor, touch-screen controls, voice commands, web, Web browsing, windows, windows phone, Windows Phone 8.1
March 31st, 2014 by Elma Jane
Money remittance companies can achieve real benefits by embracing a mobile-first strategy. In fact, when it comes to financial institutions, I can definitely say this is a perfect match! Specially for us who are transferring money to our home country for our loved ones.
Here are some factors why.
It decentralizes transaction points, making it inherently safer for customers.
People carrying cash in and out of remittance centers are prime targets for criminals. In some countries, it’s not rare to have people mugged just outside of banks and remittance centers.
By allowing people to transact wherever they are, mobile remittance decentralizes the transaction points, making it harder for thieves to find unsuspecting prey.
It has the potential to reduce bottlenecks in branches.
Mobile remittance can reduce the number of people who would visit a remittance branch to complete transactions. It alleviates traffic inside the branch, reducing lines and wait times and making visits by other customers more hassle-free.
Makes remittances more accessible.
The reduction in costs of running a remittance operation means these companies can actually lower the costs of sending money for the end-customer. This makes remittances more accessible to the areas that most need it, such as developing nations and remote rural areas. Lower costs also make it more attractive for people to use formal remittance solutions to send over money. For the poor, every cent counts, so lower costs can make the added security only a financial institution can provide more attractive for them.
Mobile makes money transfers faster and more convenient.
While today’s contactless mobile payments solutions are still not as simple as handing over a wad of cash or swiping a card for over-the-counter payments, in the world of money remittances, mobile can actually smooth out friction points.
Through mobile, senders can send funds wherever they are. They won’t have to drive or commute to a local remittance center, they don’t have to fill out forms and they don’t have to fall in line to complete the transaction. It’s all seamless and convenient.
For the recipients, mobile remittance can save them the trouble of having to go to a remittance center, fill out a form and fall in line to receive their money. All they’ll need is a simple SMS code that they can use to withdraw funds from a nearby ATM through cardless transactions.
Money can stay within the remittance company’s network longer.
One of the side effects of successful mobile money campaigns is that users are also using these mobile money solutions as storage mediums for their money. They don’t withdraw the funds all in one go. Instead, they only take out what they need and withdraw funds later.
Having the ability to withdraw small sums at a time has multiple benefits. For one, carrying less cash makes it safer for the customer. For the remittance company, the money stays in its network longer.
Opens up doors for financial inclusion
This is particularly true for developing countries where a vast majority of the population are un-banked or under-banked. The costs of building and maintaining a physical presence in poor countries has made traditional financial services difficult to access for their citizens. Even in poor countries, a large number of the population has access to a mobile device, giving them an opportunity to receive financial services.
Opens up other opportunities for remittance companies
Having a mobile service can help remittance companies expand to other services. They can add bill payments into the app, for example, allowing their customers to pay for utility bills using funds sent to them through their mobile devices.
Paves the way forward to progress
Mobile use is so widespread that it is no longer wise for remittance companies to turn a blind eye to it. If they won’t embrace it, you can bet their competitors will. Whoever gains traction in the mobile channel will have a huge advantage in the market. It’s now a case of move now or be left behind.
Reduces costs for remittance companies
Mobile remittance can cut costs for remittance companies by reducing the need for physical branches and personnel to accommodate walk-in clients. Mobile can scale without incurring significant costs making a mobile investment much better in the long-term for remittance companies that want to expand their operations.
Posted in Best Practices for Merchants, Financial Services, Mobile Payments, Small Business Improvement, Smartphone Tagged with: atm, bill payments, cardless transactions, complete the transaction, contactless mobile payments, financial services, mobile channel, mobile device, mobile money, mobile remittance, mobile service, mobile-first, money remittance, network, payments, sms, swiping a card, transaction, transferring money
September 27th, 2013 by Elma Jane
Mobile Payment Bandwagon
Just this month, September 2013, a number of British retailers announced their partnership with smartphone payment application Zapp, expected to launch summer 2014. Long before that, in November 2012, global coffee chain Starbucks launched a mobile payment system using Square Wallet, allowing customers to pay for their coffees with a simple scan of their smartphone. In China, the mobile payment market tripled in size over the last year, with a growing number of retailers jumping aboard the e-payments trend. Clearly, mobile payments are the new face of commerce…both for consumers and, increasingly, within a B2B setting as well. It may not be long until every type of payment…from mortgages and business loans to utilities bills and income tax…is made through mobiles.
Though it’s a trend that’s now spreading across the globe, the rise of mobile payments can be directly traced back to Africa. It’s an example of how unique conditions give rise to innovative solutions, and how those innovations catch on. Here’s a brief look at the rise of mobile payment technology and at the role Africa has played in its success.
Africa Gets There First – this notion of exchanging funds through a mobile phone really took off in Africa. When M-Pesa was launched by Safaricom in Kenya in 2007, it was a simple solution to issues specific to the region. Kenyans who lived far from banks or couldn’t afford banking fees were given the opportunity to send and receive payments through SMS messages. M-Pesa answered these specific problems, but the concept behind the service has proven to have a far broader reach. After achieving success in Kenya, M-Pesa launched in Tanzania in 2008. Despite getting off to a slow start, the mobile payment services now has 5 million Tanzanian subscribers. It has also launched in South Africa, Afghanistan, India and there’s plans to roll it out in Egypt at some point in 2013.
At the heart of M-Pesa’s success has been efficiency and security. Removing the need to travel to a bank…or even the need to log into online banking…has made the process of transferring funds far easier and faster. Eliminating the need to write a cheque, use cash or enter credit card details has made the process far more secure. Increased efficiency and improved security are qualities that everyone…not just those in the developing world…stands to benefit from.
Thus, though today’s technology has adapted and built upon the M-Pesa model, the world still has Africa…Kenya in particular…to thank for starting the mobile payment revolution.
Posted in Financial Services, Mobile Payments, Smartphone Tagged with: banking, broader, credit card, e-payments, efficiency, fees, global, innovations, innovative, messages, mobile, payment, retailers, Security, services, smartphone, sms, solution, travel
