October 22nd, 2015 by Elma Jane
Adoption of EMV technology in the U.S is important, because it provides protection against losses from counterfeit cards.
EMV, or chip cards, are the standard for secure point-of-sale (POS) transactions. Unlike magnetic stripe cards, chip cards are very difficult to counterfeit because of an embedded microchip that exchanges unique, dynamic data with a terminal each time it’s used.
To encourage the timely adoption of EMV, the leading payment networks have implemented an EMV Fraud Liability Shift that began in October 2015.
Both parties, card issuer and the merchant need to invest with EMV technology. If only one party has adopted EMV technology, the party that didn’t make the investment will be held liable.
For the card issuer, they came out with the chip cards, where all credit and debit cards have this security chips that are harder to counterfeit than magnetic strips.
For the merchant, an EMV capable terminals or POS hardware that can take advantage of the card’s security chip is needed.
With any new technology, there is a learning curve, and here are the things that you need to know.
For cardholders – with a chip card instead of swiping your card, you are going to do what is called card dipping; by inserting your card face-up and chip-first into the terminal slot. Wait and follow the terminal prompts, and only remove your card once the transaction is complete.
If you did a swipe on a chip card, an EMV-enabled terminal should prompt you to insert the card instead. If the terminal is not enabled for chip, you can still be able to swipe your card.
Employees will benefit from training – Once a merchant enables their EMV terminals, it is important to train your staff with talking points about why chip cards benefit consumers with greater security, and how they are used by helping customers with the new checkout process.
New mobile payment methods leverage both EMV and NFC, so the industry is now seeing greater interest in mobile payments among merchants and consumers.
There’s a lot of resources out there to help businesses make the transition with this EMV technology.
Posted in Best Practices for Merchants, Credit Card Security, EMV EuroPay MasterCard Visa, Near Field Communication Tagged with: card issuer, chip cards, debit cards, EMV, magnetic stripe, merchants, microchip, Mobile Payments, nfc, payment networks, point of sale, POS, terminal slot
October 19th, 2015 by Elma Jane
If you’re a merchant accepting credit cards, you’re probably aware that things are changing. As of October 1st, 2015, merchants are now liable for any fraudulent activity that occurs as a result of non-EMV-compliant. For those Merchants who haven’t yet updated their POS terminal, you need to talk with your processor to get a new equipment.
Things Merchant should know to be EMV ready:
What is EMV Chip Cards? Chip Cards are standard bank cards that are embedded with a micro-computer chip. Some may require a PIN instead of a signature to complete the transaction process. The new cards will still have magnetic stripes, at least for the time being, so you technically can continue to process payments with the same old equipment you’ve been using for years. But by refusing to upgrade your hardware, you are taking on responsibility for any fraud that might have otherwise been prevented with the new technology.
How does EMV Chip Cards Work? Instead of swiping your card, you are going to do what is called card dipping, which means inserting your card into a terminal slot and waiting for it to process.
When a Chip Card or EMV Card is dipped, data flows between the card chip and the issuing financial institution to verify the card’s legitimacy and create the unique transaction data.
This process isn’t as quick as a magnetic-stripe swipe. It will take a little longer for that transmission of data.
What Must a Merchant Do? For merchants and financial institutions, the switch to EMV chip cards means adding new in-store technology and internal processing systems, and complying with new liability rules. Merchants who have not yet purchased new POS Terminal may be held liable for fraud as of October 1st, 2015. Implementing EMV technology isn’t an option, it’s a necessity. If you are one of those in the retail business or retailers using mobile payment devices who missed the Oct. 1st deadline, you are already at risk. Upgrading should be a top priority.
Posted in Best Practices for Merchants, Credit Card Reader Terminal, Credit Card Security, EMV EuroPay MasterCard Visa, Point of Sale Tagged with: bank cards, chip cards, credit cards, data, EMV, financial institutions, magnetic stripes, merchant, mobile payment, PIN, POS terminal, processor, retail business, terminal slot