January 21st, 2015 by Elma Jane
With a crucial deadline, the payments industry is starting to look at just what kind of fraud liability and how much fraud merchant acquirers will have to assume if their merchants aren’t ready to accept Europay-MasterCard-Visa (EMV) chip cards by October.
While issuers currently absorb losses under card-network rules, that burden will shift to acquirers this fall in cases where the fraud occurs at merchants unprepared for EMV.
As a result, acquirers will have to reckon with a whole new category of risk exposure.
In card-not-present transactions, acquirers have faced this, but in the overwhelming majority of cases they’ll be confronting it for the first time.
Surprisingly, for all the talk in the industry about the imminent arrival of EMV, it appears few acquiring executives have fully accounted for what the shift really means for them.
Some 24% of U.S. point-of-sale terminals are “EMV-capable,” while 9% of debit/prepaid cards issued, and 2% of credit cards have EMV chips so far. But while terminals may be technically capable, it isn’t known just how many of these merchants have the software and trained personnel to accept EMV.
Foreign issuers, especially, may be licking their chops at the prospect of offloading their consumer-fraud risk onto U.S. acquirers. For years and years, these non-U.S. issuers have invested in EMV, but the U.S. is still using the mag stripe. So non-U.S. issuers appear to be very aware of the liability shift.
To be sure, acquirers’ increased risk exposure may be relatively short-lived. Under the network rules, liability rests with the issuer in cases where both the merchant and the issuer are EMV-compliant. That could be nearly universally the case within a few years. By 2018, nearly all cards and terminals will be compliant.
But that still leaves open the question of how many of these terminals will really be running chip card transactions.
The issue isn’t so much about terminals as about software. Many mid-size merchants are using so-called integrated solutions that run payments as part of a larger business-management system. That means acquirers must work with a number of other parties to reconfigure software, and that presents a challenge when it comes to getting masses of merchants EMV-compliant.
The bigger problem is the integrated point-of-sale market.
While the liability shift may impact acquirers, not all them are convinced their exposure will rise all that much. Some argue the risk of loss from lost/stolen/counterfeit cards at the point of sale is low and not likely to rise, especially for small-ticket merchants.
Fraudsters, are much more inclined to practice their trade online, where the risk of being caught is lower, compared to face-to-face transactions.
Posted in Best Practices for Merchants, Credit card Processing, Credit Card Reader Terminal, Credit Card Security, EMV EuroPay MasterCard Visa, Visa MasterCard American Express Tagged with: card network, card-not-present, chip cards, credit cards, debit/prepaid cards, EMV, EuroPay, fraud, integrated solutions, mag stripe, MasterCard, merchant acquirers, Merchant's, payments, payments industry, point of sale, terminals, transactions, visa
January 15th, 2015 by Elma Jane
The fact that your business needs a mobile presence is by no means news. Brands today know that being accessible to the increasing number of smartphones and tablet users is a must NOW, the goal is to provide a top-notch user experience.
Mobile is opening the door for designing new experiences that complement a brand’s physical presence. The context of WHEN, WHERE and WHAT a customer is doing during their day allows companies to enhance a person’s interaction and customize device-specific experiences.
Brands will need to meet the following mobile experience expectations in 2015:
Combating fraud through mobile. Mobile users want to safeguard themselves against fraud, and 56 percent are willing to deal with a slightly more complex user experience if it means greater protection. Businesses can provide an intuitive, high-quality mobile experience that also protects against fraud by offering to validate transactions, set fraud controls and generate unique payment IDs through the user’s mobile device.
Complement, not copy: E-commerce providers must leverage mobile to complement the user experience, rather than provide a replica of what users get through a Web browser. Nearly 4 in 10 mobile users are most likely to use their mobile phone for shopping, so businesses need to ensure that those customers are getting something unique from their mobile interaction.
CRM through mobile marketing: Mobile marketing isn’t just for acquisition anymore. Today, it’s about boosting loyalty by using mobile for customer, consumers always have their mobile device on them and check it more than 150 times a day. Businesses can communicate with their existing customers through alert notifications, in-app, email and mobile Web. But don’t overdo it. The key to maintaining an effective relationship is doing so in a complementary way, giving users what they need when they need it.
Mobile apps and mobile Web: Got a mobile app but not a mobile-friendly website, or vice versa? You might want to put your energy into leveling out your mobile presence. Consumers are about equally split when it comes to their preference of app versus browser: The percentage of users who prefer their mobile browser when completing a task 28 percent is only slightly higher than the 23 percent that prefer to use an app. Both app and Web designs are critical for businesses in the mobile space, so it pays to do them right.
Posted in Best Practices for Merchants, Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: consumers, crm, customers, e-commerce, mobile, mobile device, payment, provider's, Smartphones, transactions
October 13th, 2014 by Elma Jane
Non-cash payments volumes are expected to increase by nearly 10% percent to reach 366 billion transactions in 2013, fueled by strong growth in developing markets and mobile payments.
Overall, more than half of global non-cash payment growth comes from developing countries despite them only making up one quarter of the market size at 93 billion transactions. China remains a relatively underdeveloped market for non-cash transactions but its population and growth rate suggest in certain conditions that it could soon outstrip the US and Euro-zone within the next five years.
China is one to watch over the coming years, with the report showing that if growth rates remain at the current high level, it could become the largest market for non-cash transactions within just five years. These soaring growth rates in key markets put pressure on the global payments arena to innovate to meet rapidly increasing consumer demand.
Increased use of tablets and smartphones is creating a convergence of e- and m- payments, posing new challenges for Payments Services Providers (PSPs). In 2015, m-payments are projected to grow at 60.8% while e-payments growth is forecast to decelerate to 15.9% annually over the next year, as more people use mobile devices to make payments.
This trend is adding to the pressure on PSPs to modernize their payments processing infrastructures, ideally based around a single integrated payments platform for corporate and retail payments and a central hub.
The growth of the industry coupled with the fast pace of new regulation requires flexibility from PSPs to adapt, initiatives such as real-time payments, pressure on card interchange fees and improved payments governance as examples of cascading regulation.
Posted in Best Practices for Merchants Tagged with: card, card interchange fees, consumer, e-payments, global payments, m-payments, Mobile Devices, Mobile Payments, Non-cash payments, payments platform, payments processing, Payments Services Providers, psps, real-time payments, retail payments, Smartphones, tablets, transactions
October 9th, 2014 by Elma Jane
This 300-year-old coin around my neck. It was off of a Spanish Shipwreck known as the Shipwreck of 1715. When I first saw it, I noticed a little hole with a speck of a diamond. I questioned the jeweler about it, why would you drill a hole in a 300-year-old coin and damage this 300-year-old treasure? The jeweler preceded to tell me that it was a 300-year-old hole.
Think about how we used currency 300 years ago. There were no banks, no financial institutions to hold merchants money. So if I had a bunch of money, I had it on a wire or had it in a box. I may have kept my money in my mattress. People would keep their money on a wire, punch holes in the coins, string the money through the wire and then go back to business on their horse and buggy, or however they got from point-to-point 300 years ago. If you have ever heard a phrase that the business owner started his business on a shoe string, you now know where the phrase originated.
What I found amazing in this one coin that I wear is that, It has thousands of transactions in its history. Who knows what was bought and sold with this very coin? Whether it was goats or chickens, a piece of property somewhere, or a boat ride to the states, or whatever it might be. There is no documented history behind each one of those transactions.
Today, when National Transaction processes a transaction for a merchant, we know the date and time. We know the amount of sale, we probably know the email address and the owner zip code, we actually know quite about the information around that transaction.
Many articles are written that answer the who, what, when, where and why questions with today’s electronic transactions. We have four of the five answers. We know who, what, when and where. The only thing that we don’t know is why the customer bought the item.
If this coin had today’s technologies there would have been thousands of transactions that this coin could have shared. The story of those purchases would be fascinating.
All business owners wants to make a sale. Each time they do make a sale, we recommend capturing any and all contact information. This customer is a buyer! Today, most people have an email address or cell phone number. If we don’t capture the customer’s information we have just ignored the single most important thing in any business’s life cycle: the customer.
Posted in Best Practices for Merchants Tagged with: banks, business owner, currency, customer, financial institutions, Merchant's, purchases, transactions
September 19th, 2014 by Elma Jane
MasterCard is claiming a 98% success rate for pilot trials of a biometric verification system combining both voice and facial recognition.
It recently held a closed pilot to understand the consumer experience around voice and facial recognition.
A beta mobile app was tested in an e-commerce environment on over 14,000 transactions. The test group, used both Android and iOS operating systems. The results, yielding a successful verification rate of 98%, mixing a combination of voice and facial recognition. The process usually took less than 10 seconds.
With the first wave of apps utilising Apple’s TouchID fingerprint recognition system coming to market – both US neo-bank Simple and PFM outfit Mint have shipped their first iOS upgrades to incorporate the technology. Biometric verification is beginning to gain currency among businesses and consumers as a useful tool in the fight against fraud.
The launch of Apple Pay will start to bring true scale to the next generation of payments authentication. The challenge is to take lessons from the different applications of biometrics already in place and elevate them into the next generation of authentication, not just for one platform, but for the mass market globally.
MasterCard already has first hand experience of a mass-market implementation of biometric card technology with the recent launch of the Nigerian eIDcard, which combines payment card functionality with a mix of fingerprint, facial and iris recognition.
Posted in Best Practices for Merchants, EMV EuroPay MasterCard Visa, Visa MasterCard American Express Tagged with: Android, Android and iOS operating systems, Apple Pay, Apple's TouchID, beta mobile app, biometric card, biometric card technology, biometric verification, biometric verification system, card, card technology, consumer, currency, e-commerce, facial recognition, fingerprint recognition, fingerprint recognition system, fraud, iOS, iOS operating systems, iris recognition, mass market, MasterCard, mobile app, payments authentication, platform, rate, transactions, verification rate, verification system, voice and facial recognition
September 16th, 2014 by Elma Jane
When plastic cards become digital tokens, they become virtual. So how do you say that the Card is Present or Not Present. The legendary regulatory difference that the cards industry has relied on to differentiate between interchange fees for Card Present and Card Not Present transactions.
Apple secured Card Present preferential rates for transactions acquired by iTunes on the basis that the card’s legitimacy is verified with the issuer at the time of registration and the token minimizes probability of fraud. If an API call to the issuing bank is sufficient to say that the Card is Present, who is to say that the same logic can’t apply to online merchants who also verify the authenticity of Cards on File when they tokenize them? How can one arbitrarily say that the transaction processed with token from an online merchant is Card Not Present, but the one processed with Apple Pay is Card Present even though both might have made the same API call to the bank to verify the card’s validity?
In the Apple case, a physical picture of the card is taken and used to verify that the person registering the card has it. It is not that hard for an online merchant to verify that the Card on File converted as a token does belong to the person performing an online transaction.
As we move towards chip and pin the card present merchants will spend substantial money upgrading their hardware and POS systems. That expense will be offset by that savings in losses due to fraud. MOTO and e-commerce transactions ( card NOT present ) will always have a higher cost because the nature of processing is NON face to face transactions. Of course the fraud and losses are higher when the card is manually entered or given to someone over the phone……Face to face will always have the lowest cost per transaction because it is usually the final step in the sale. Restaurants are low risk because you had the transaction AFTER you eat. If there is a dispute it happens before the merchant even sees the credit card.
In the long run, as cards become digital and virtual through tokens, we are all going to wonder if card is present or not present. May be some will say. Card is a ghost.
Posted in Best Practices for Merchants, Credit card Processing, EMV EuroPay MasterCard Visa, Visa MasterCard American Express Tagged with: (POS) systems, API call, Apple secured Card Present, bank, Card Not Present transactions, card present, card present merchants, cards, cards industry, chip, credit-card, digital and virtual, digital tokens, e-commerce transactions, fees, fraud, hardware, industry, interchange, interchange fees, issuer, issuing bank, low risk, Merchant's, moto, NON face to face transactions, online, online merchants, online transaction, PIN, Processing, Rates, token, transactions
September 10th, 2014 by Elma Jane
If your businesses considering an iPad point-of-sale (POS) system, you may be up for a challenge. Not only can the plethora of providers be overwhelming, but you must also remember that not all iPad POS systems are created equal. iPad POS systems do more than process payments and complete transactions. They also offer advanced capabilities that streamline operations. For instance, they can eliminate manual data entry by integrating accounting software, customer databases and inventory counts in real time, as each transaction occurs. With these systems, you get 24/7 access to sales data without having to be in the store. The challenge, however, is knowing which provider and set of features offer the best iPad POS solution for your business. iPad POS systems vary in functionality far more than the traditional POS solutions and are often targeted at specific verticals rather than the entire market. For that reason, it’s especially important to compare features between systems to ultimately select the right system for your business.
To help you choose a provider, here are things to look for in an iPad POS system.
Backend capabilities
One of the biggest benefits of an iPad POS system is that it offers advanced features that can streamline your entire operations. These include backend processes, such as inventory tracking, data analysis and reporting, and social media integration. As a small business, two of the most important time saving and productivity-boosting features to look for are customer relationship management (CRM) capabilities and connectivity to other sales channels. You’ll want an iPad POS that has robust CRM and a customizable customer loyalty program. It should tell you which products are most and least frequently purchased by specific customers at various store locations. It should also be able to identify the frequent VIP shoppers from the less frequent ones at any one of your store locations, creating the ultimate customer loyalty program for the small business owner. If you own an online store or use a mobile app to sell your products and services, your iPad POS software should also be able to integrate those online platforms with in-store sales. Not only will this provide an automated, centralized sales database, but it can also help increase total sales. You should be able to sell effortlessly through online, mobile and in-store channels. Why should your customers be limited to the people who walk by your store? Your iPad POS should be able to help you sell your products through more channels, online and on mobile. E-commerce and mobile commerce (mCommerce) aren’t just for big box retailers.
Cloud-based
The functions of an iPad POS solution don’t necessarily have to stop in-store. If you want to have anytime, anywhere access to your POS system, you can use one of the many providers with advanced features that give business owners visibility over their stores, its records and backend processes using the cloud. The best tablet-based POS systems operate on a cloud and allow you to operate it from any location you want. An iPad POS provider, with a cloud-based iPad POS system, businesses can keep tabs on stores in real time using any device, as well as automatically back up data. This gives business owners access to the system on their desktops, tablets or smartphones, even when not inside their stores. Using a cloud-based system also protects all the data that’s stored in your point of sale so you don’t have to worry about losing your data or, even worse, getting it stolen. Because the cloud plays such a significant role, businesses should also look into the kind of cloud service an iPad POS provider uses. In other words, is the system a cloud solution capable of expanding, or is it an app on the iPad that is not dependent on the Internet? Who is the cloud vendor? Is it a premium vendor? The type of cloud a provider uses can give you an idea about its reliability and the functions the provider will offer.
Downtime and technical support
As a small business, you need an iPad POS provider that has your back when something goes wrong. There are two types of customer support to look for: Downtime support and technical support.
iPad POS systems are often cheaper and simpler than traditional systems, but that doesn’t mean you can ignore the product support needs. The POS is a key element of your business and any downtime will likely result in significant revenue loss. You could, for instance, experience costly downtime when you lose Internet connectivity. iPad POS systems primarily rely on the Web to perform their core functions, but this doesn’t mean that when the Internet goes down, your business has to go down, too. Many providers offer offline support to keep your business going, such as Always on Mode. The Always on Mode setting enables your business to continue running even in the event of an Internet outage. Otherwise, your business will lose money during a loss of connectivity. Downtime can also happen due to technical problems within the hardware or software. Most iPad POS providers boast of providing excellent tech support, but you never really know what type of customer service you’ll actually receive until a problem occurs.
Test the friendliness of customer service reps by calling or emailing the provider with questions and concerns before signing any contracts. This way, you can see how helpful their responses are before you purchase their solution. Your POS is the most important device in your store. It’s essentially the gateway to all your transactions, customer data and inventory. If anything happens to it, you’ll need to be comfortable knowing that someone is there to answer your questions and guide you through everything.
Grows with your business
All growing businesses need tech solutions that can grow right along with them. Not all iPad POS systems are scalable, so look for a provider that makes it easy to add on more terminals and employees as your business expands. Pay attention to how the software handles growth in sales and in personnel. As a business grows, so does it sales volume and the required software capabilities. Some iPad POS solutions are designed for very small businesses, offering very limited features and transactions. If you have plans for growth, look for a provider that can handle the changes in transactions your business will be going through. Find out about features and customization. Does the system do what you want it to do? Can it handle large volume? How much volume? What modules can you add, and how do you interface to third parties? You should also consider the impacts of physical expansion and adding on new equipment and employees. If there are plans in the future for you to open another store location, you’ll need to make sure that your point of sale has the capabilities of actually handling another store location without adding more work for you. If you plan on hiring more employees for your store, you’ll also want to know that the solution you choose can easily be learned, so onboarding new staff won’t take up too much of your time.
Security
POS cyber attacks have risen dramatically over the past couple of years, making it more critical than ever to protect your business. Otherwise, it’s not just your business information at risk, but also your reputation and entire operations. iPad POS system security is a bit tricky, however. Unlike credit card swipers and mobile credit card readers that have long-established security standards namely, Payment Card Industry (PCI) compliance — the criteria for the iPad hardware itself as a POS terminal aren’t quite so clear-cut. Since iPads cannot be certified as PCI compliant, merchants must utilize a point-to-point encryption system that leaves the iPad out of scope. This means treating the iPad as its own system, which includes making sure it doesn’t save credit-card information or sensitive data on the iPad itself. To stay protected, look for PCI-certified, encrypted card swipers.
Posted in Best Practices for Merchants, Mobile Point of Sale, Point of Sale Tagged with: (POS) systems, accounting, app, business, card, cloud-based, credit, credit card readers, credit-card, crm, customer, customer relationship management, customer support, data, data analysis, database, desktops, e-commerce, inventory, iPad Point-Of-Sale, loyalty program, mcommerce, mobile, mobile app, mobile commerce, online, online platforms, Payment Card Industry, payments, PCI, platforms, POS, POS solution, products, sales, Security, security standards, services, Smartphones, social media, software, tablets, terminal, transactions, web
September 5th, 2014 by Elma Jane
A cup of coffee, a pack of chewing gum., a newspaper at the airport. For even the smallest, most casual purchase, credit cards and debit cards are replacing cash as the preferred form of payment. One in three usually uses a credit card or a debit card for in-person purchases of less than $5. Eleven percent prefer credit cards, 22% debit cards and 65% cash, but the generational divide is striking. A slight majority (51 percent) of consumers 18-29 prefer plastic to cash, the only age group to do so. A preference for cash becomes stronger in each advancing age bracket, until at age 65-plus, 82 percent prefer cash.
Survey conducted by landline and cellphone found that: Credit cards and debit cards are used more frequently for small purchases by those employed full time (42%) or part time (34%) than for the unemployed (23%). People with children are more likely to use the cards for small purchases (41%) than those without children (30%), perhaps because parents have less time to wait around for change. Income doesn’t seem to be much of a differentiator, except for those near the bottom of the scale. A combined 38% of those making $75,000 or more preferred plastic for small purchases, compared with 43 percent of those making $50,000 to $74,900, 32% of those earning $30,000 to $49,900 and only 23% percent of those making less than $30,000.
Politically, we’ve finally found something on which we all can agree. Thirty percent of Democrats and a nearly identical 28% of Republicans favor credit cards or debit cards rather than cash for small purchases. Interestingly, those describing themselves as politically independent also were more independent from cash, 40% of them prefer plastic for such transactions.
The casual use of plastic is moving steadily through age brackets and already has a firm grip not only on millennials, but also increasingly on Gen Xers. Crunched another way, the data show that if you’re 49 or younger, you’re almost as likely to pay for a $5 purchase with plastic as you are to pay with cash. Fifty two percent prefer cash, 46% prefer debit or credit cards. Now, if you’re 50 or older, you’re still somewhat unlikely to pay for a $5 purchase with plastic. Seventy seven percent still prefer cash, with 21% reaching for debit cards or credit cards. Those who graduated from or attended college are significantly more comfortable than others with using plastic for small purchases.
A combined 39% of those with college degrees prefer debit cards (21%) or credit cards (18%) over cash (59%). Only 16% of those who have not attended college usually use debit cards for purchases of less than $5, along with only 6 percent who prefer credit cards for that purpose.
The trend is clear. Regardless of some differences in magnitude based on demographic factors, plastic is replacing cash as the currency of choice even for small purchases. Plastic use will increase for small purchases, both for debit and credit cards.
Why the shift to cards There are many reasons:
Technological advancements at the point of sale have made it just as fast to pay by plastic as by cash. Rewards have become a common feature of credit cards, with two out of three credit cards offering rewards, encouraging rewards chasing. Debit cards, with their balances available instantly and online have largely replaced paper checks and tedious manual records.
Financial institutions have spent decades persuading consumers to use and merchants to accept cards universally. Small purchases represent particularly appropriate uses of a debit card, assuming you don’t get carried away and overdraw the card-linked bank account. Why keep going to the bank and then carry cash if you don’t have to? Moving away from cash and moving toward using cards for even small purchases is more convenient.
Debit cards are everywhere already, but because their use can’t be reported to the credit bureaus and thus, they don’t build credit, they should only be used as a matter of convenience. People who frequently use credit cards for small, casual purchases also could overdo it, but probably not to a great degree. It would take a lot of lattes to send someone into credit counseling or bankruptcy court. In truth, we like the idea of using credit cards frequently for small, manageable expenses. This gives users the benefit of an active credit history, but leaves them with monthly bills that are small enough to pay off in full, so they don’t have to pay any interest. It’s getting to the point where, if I’m out and about, I’m using plastic the whole time. It’s just so much easier.
Posted in Best Practices for Merchants Tagged with: account, bank, bank account, bankruptcy, bills, cards, cash, cellphone, credit, credit counseling, credit history, data, debit cards, financial, financial institutions, Merchant's, payment, transactions
September 2nd, 2014 by Elma Jane
While Apple doesn’t talk about future products,latest report that the next iPhone would include mobile-payment capabilities powered by a short-distance wireless technology called near-field communication or NFC. Apple is hosting an event on September 9th, that’s widely expected to be the debut of the next iPhone or iPhones. Mobile payments, or the notion that you can pay for goods and services at the checkout with your smartphone, may finally break into the mainstream if Apple and the iPhone 6 get involved.
Apple’s embrace of mobile payments would represent a watershed moment for how people pay at drugstores, supermarkets or for cabs. The technology and capability to pay with a tap of your mobile device has been around for years, you can tap an NFC-enabled Samsung Galaxy S5 or NFC-enabled credit card at point-of-sale terminals found at many Walgreen drugstores, but awareness and usage remain low. Apple has again the opportunity to transform, disrupt and reshape an entire business sector. It is hard to overestimate what impact Apple could have if it really wants to play in the payments market.
Apple won’t be the first to enter the mobile-payments arena. Google introduced its Google Wallet service in May 2011. The wireless carriers formed their joint venture with the intent to create a platform for mobile payments. Apple tends to stay away from new technologies until it has had a chance to smooth out the kinks. It was two years behind some smartphones in offering an iPhone that could tap into the faster LTE wireless network. NFC was rumored to be included in at least the last two iPhones and could finally make its appearance in the iPhone 6. The technology will be the linchpin to enabling transactions at the checkout.
Struggles
The notion of turning smartphones into true digital wallets including the ability to pay at the register, has been hyped up for years. But so far, it’s been more promise than results. There have been many technical hurdles to making mobile devices an alternative to cash, checks, and credit cards. NFC technology has to be included in both the smartphone and the point-of-sale terminal to work, and it’s been a slow process getting NFC chips into more equipment. NFC has largely been relegated to a feature found on higher-end smartphones such as the Galaxy S5 or the Nexus 5. There’s also confusion on both sides, the merchant and the customer, on how the tech works and why tapping your smartphone on a checkout machine is any faster, better or easier than swiping a card. There’s a chicken-and-egg problem between lack of user adoption and lack of retailer adoption. It’s one reason why even powerhouses such as Google have struggled. Despite a splashy launch of its digital wallet and payment service more than three years ago, Google hasn’t won mainstream acceptance or even awareness for its mobile wallet. Google hasn’t said how many people are using Google Wallet, but a look at its page on the Google Play store lists more than 47,000 reviews giving it an average of a four-star rating.
The Puzzle
Apple has quietly built the foundation to its mobile-payment service in Passbook, an app introduced two years ago in its iOS software and released as a feature with the iPhone 4S. Passbook has so far served as a repository for airline tickets, membership cards, and credit card statements. While it started out with just a handful of compatible apps, Passbook works with apps from Delta, Starbucks, Fandango, The Home Depot, and more. But it could potentially be more powerful. Apple’s already made great inroads with Passbook, it could totally crack open the mobile payments space in the US. Apple could make up a fifth of the share of the mobile-payment transactions in a short few months after the launch. The company also has the credit or debit card information for virtually all of its customers thanks to its iTunes service, so it doesn’t have to go the extra step of asking people to sign up for a new service. That takes away one of the biggest hurdles to adoption. The last piece of the mobile-payments puzzle with the iPhone is the fingerprint recognition sensor Apple added into last year’s iPhone 5S. That sensor will almost certainly make its way to the upcoming iPhone 6. The fingerprint sensor, which Apple obtained through its acquisition of Authentic in 2012, could serve as a quick and secure way of verifying purchases, not just through online purchases, but large transactions made at big-box retailers such as Best Buy. Today, you can use the fingerprint sensor to quickly buy content from Apple’s iTunes, App and iBooks stores.
The bigger win for Apple is the services and features it could add on to a simple transaction, if it’s successful in raising the awareness of a form of payment that has been quietly lingering for years. Google had previously seen mobile payments as the optimal location for targeted advertisements and offers. It’s those services and features that ultimately matter in the end, replacing a simple credit card swipe isn’t that big of a deal.
Posted in Best Practices for Merchants, Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: app, Apple, card, card swipe, cash, checkout machine, checks, chips, credit, credit card swipe, credit-card, customer, debit card, Digital wallets, fingerprint recognition, fingerprint sensor, Galaxy S5, Google Wallet, iOS, Iphone, market, merchant, mobile, mobile device, mobile payment, mobile wallet, Near Field Communication, network, Nexus 5, nfc, payment, payment service, platform, point of sale, products, sensor, services, smartphone, software, statements, swiping card, terminals, transactions, wireless technology
August 29th, 2014 by Elma Jane
High risk credit card processing is electronic payment processing for businesses deemed as HIGH RISK by the MERCHANT SERVICES INDUSTRY
The high risk segment of payment processing has become more important as banks and ISO’s have begun to tighten up their credit restrictions and underwriting policies. Businesses are classified as high risk primarily because of their product or service and the way they go to market. In merchant services, risk is related to CHARGEBACKS or customer disputes.
The more likely a business to have chargebacks, the higher risk the business. For instance, online businesses selling a weight loss product through a free trial offer, is more likely to have chargebacks than a retail store selling the same weight loss product.
Merchants are often unaware their business falls into the high risk category when they first start shopping for a merchant account. Getting a high risk merchant account can be difficult.
These providers have more stringent requirements and the application process is longer compared to traditional merchant account providers.
High risk businesses should expect to pay higher rates and fees for payment processing services. As a general rule of thumb, merchants should count on paying at least more than a traditional merchant account. Most high risk merchant accounts also require a contract of at least 18 months, whereas low risk providers offer accounts without cancellation fees or contracts.
ROLLING RESERVES are also a big part of high risk credit card processing. Most high risk merchants have some sort of rolling reserve placed on the account, especially new accounts without any processing history. A Reserve refers to an account where a percentage of the funds from transactions are held in reserve to cover against any chargebacks or fees that the processor may not be able to collect from the merchant. This is similar to a security deposit, but merchants don’t have to pay it up front. Reserves are a pain point for many small high risk merchants, but they are definitely necessary and without them, processors would not accept any high risk merchants at all.
What Businesses Are High Risk?
As mentioned earlier, businesses are usually classified as high risk due to the product or service they offer, however merchants with severely damaged credit or a recent bankruptcy can also be considered high risk. Below are just of the few common high risk merchant categories:
Adult Websites
Cigars & Pipe Tobacco Online
Collection Agencies
Credit Repair
Debt Consolidation
E-Books & Software
Electronic Cigarettes
Firearms – Online
High Ticket & High Volume
Medical Marijuana Dispensaries
Multi Level Marketing & Business Opportunities
Nutraceuticals like weight loss supplements, cleansers etc.
Penny Auctions
Sports Betting Advice
Ticket Brokers – Online Tickets
TMF Merchants
Travel & Timeshare
Unfortunately this list is growing and some credit card processing companies even classify any start up Internet business, that doesn’t have extensive financials to be high risk. With the recent economic recession in the United States, there has been an increase in these start up Internet ventures. People are either looking to supplement their income or start their own business instead of looking for work.
How To Protect Your Business
Accepting credit cards is the single most important part of most online businesses. Unfortunately, many successful businesses go under after having their merchant account shut down. High risk merchants should always be cognizant of their merchant account and pay attention to chargeback percentages. Below are some tips for high risk merchants looking for payment processing solutions.
Be Upfront: Make sure your processor knows exactly what you sell and how you market the product/service. If they don’t accept your business type, keep shopping for a new merchant account provider. Many merchants will try to fly under the radar by not revealing all their products or fully disclose their marketing methods to the processor. This is a bad move, the processor will eventually find out the details about your business. This is usually from doing an audit on your transactions and contacting your customers.
Negotiate Every 3 Months: Credit card processing companies underwrite applications based on previous processing history. If there is no previous history, the account is riskier and the terms offered are usually more expensive and restrictive. You can always re-negotiate your rates, reserves and other contract terms with your current processor. Once they have 3 months of history to evaluate, they may be able to offer you a better deal. Three months of history is the magic number for most processors. If you applied without the previous history and were declined, there is a chance the same processor will approve your application if you provide 3 months of previous statements.
Prepare For The Worst: All high risk merchants should keep at least 2 active merchant accounts, from different providers. You never know when underwriting guidelines might change, or you may have an influx of chargebacks. Having a backup account or even multiple back up accounts is a good idea. Many high risk providers offer a load balancing gateway, which allows for multiple merchant accounts to be integrated into one payment gateway. This way you can spread transactions across multiple accounts, through one shopping cart/gateway.
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