October 6th, 2015 by Elma Jane
If you accept credit cards and don’t know what EMV is here is what you need to know.
EMV stands for Europay, MasterCard and Visa. A credit card that had a chip embedded in it is an EMV. EMV Cards have been standard in Europe for more than 10 years because they’re more secure than magnetic stripe cards. Magnetic stripe cards doesn’t change, it has static data, which makes them easy to clone. The chip embedded card makes it more difficult and costly to counterfeit because the data that is transmitted changes each time the card is read. This means less fraud.
Liability Shift rules set by Visa and MasterCard as of October 1st. The liability for fraud carried out in physical stores with counterfeit cards belongs to the merchant if it has not yet upgraded its POS system to accept EMV-enabled chip cards.
- Calculate your risk – Consider the cost of replacing your point-of-sale (POS) terminal vs. potential risk. Whether you replace it now or at a later time, eventually all businesses will have to replace their POS terminals.
- Educate your staff – Educated employees translate to better-educated customers. Merchants can help customers better understand this change and what it means for them.
- Upgrade your POS system – Consider using an EMV compliant credit-card reader on a wireless device for an ultra-secure mobile solution. This is also a chance to upgrade other options, such as near field communication NFC technology, which lets consumers use their mobile devices to make payments at the point of sale.
National Transaction Terminals with EMV and NFC (near field communication) Capability To accept Apple Pay, Android Pay and other NFC Transactions at your business. You will need to adopt point-of-sale devices with NFC/contactless readers.
National Transaction offer a range of options to suite your specific needs.
If you’re using Virtual Merchant Mobile now called Converge please contact our office at 888-996-2273 to know your options.
Posted in Best Practices for Merchants, Credit Card Reader Terminal, Credit Card Security, EMV EuroPay MasterCard Visa Tagged with: Android Pay, Apple Pay, chip cards, contactless readers, Converge, credit cards, EMV, EuroPay, magnetic stripe, MasterCard, merchants, Near Field Communication, nfc, payments, POS, terminal, Virtual Merchant Mobile, visa