NTC’s Mobile Credit Card Processing Device

Several options exist for mobile credit card processing.

Credit card processing on iPhone/ipad/Android/BlackBerry or Tablets – Using NTC’s portable credit card readers, merchants can now swipe credit cards on iPad or Android tablet devices. NTC’s Virtual Merchant solution allows users to download a secure application to interfere your smartphone with our merchant account services seamlessly. The application and credit card processing data on the carriers network or a WiFi connection to the internet.

NTC’s MagTek Bullet Swipe Credit Card Reader for Android Phones and Tablets.

Using any Android 2.2. or higher device you can process credit card transactions securely to the smartphone via Bluetooth and utilize wireless devices internet connection (WiFi or Carrier) to send the credit card processing data encrypted for processing approval.

Security anywhere. With the BulleT Secure Credit Card Reader Authenticator (SCRA), security comes with the flexibility and portability of a Bluetooth wireless interface. Small enough to fit into the palm of your hand, the BulleT enables secure wireless communications with a PC or mobile phone using the popular Bluetooth interface. Not only does the BulleT encrypt card data from the moment the card is swiped, but it also enables card authentication to immediately detect counterfeit or altered cards.

Ideal for merchant services accounts and financial institutions’’ mobile credit card processing, NTC’s BulleT offers MagnaSafe credit card processing security features with the convenience of a Bluetooth interface. This powerful combination assures credit card data protection, transaction security and convenience needed to secure mobile credit card processing with strong encryption and 2-factor authentication. The BulleT is specifically designed to leverage the existing magnetic stripe credit card reader as a secure token empowering cardholders with the freedom and confidence of knowing that their credit card transactions are secure and protected anytime, anywhere. Android Credit Card Swipe Reader for Android Phones and Tablets on your wireless mobile merchant account.

 

NTC’s MagTek iDynamo Credit Card processing swipe reader for iPhone and Ipad.

Credit card processing on an iPhone has never been easier. Simply attach NTC’s  iDynamo card reader to your iPhone or iPad device, install our Virtual Merchant software from the App Store and you’re ready to go. Take advantage of lower credit card processing rates by processing swiped transactions instead of  keying the credit card in later and get paid faster. From the company that leads with Security from the Inside MagTek has done it again with the iDynamo, a secure card reader authenticator (SCRA) designed to work with the iPhone and iPad. The iDynamo offers MagnasafeTM security and delivers open standards encryptions with simple, yet proven DUKPT key management, immediate tokenization of card data and MagnePrint card authentication to maximize data protection and prevent the use of counterfeit cards. Mobile merchants can now leverage the power of their iPhone/iPod Touch products without the worries of handling or storing sensitive card data at any time. Ideal for wireless mobile merchant accounts and mobile credit card processing, the iDynamo offers MagneSafe security features combined with the power of iPhone and iPod Touch products. This powerful combination assures convenience and cost savings, while maximizing credit card data protection and credit card transaction security from the moment the card is swiped all the way to authorization. No other credit card reader beats the protection offered by a MagnaSafe product.

Other credit card devices claim to encrypt data in the reader. NTC’s iDynamo encrypts the data inside the read head, closest to the magnetic stripe and offers additional credit card security layers with immediate tokenization of card data and MagnePrint card authentication. This layered approach to security far exceeds the protection of encryption by itself, decreases the scope of PCI compliance, and reduces fraud.

NTC’s  iDynamo is rugged and affordable, so it not only withstands real world use, it performs to the high standards set by MagTek as the leader in magnetic credit card swipe reading products for nearly 40 years.

Posted in Credit card Processing, Credit Card Reader Terminal, Credit Card Security, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Merchant Services Account, Mobile Payments, Mobile Point of Sale, Payment Card Industry PCI Security, Smartphone Tagged with: Android, android phones and tablets, authenticator, blackberry, bluetooth, card authentication, credit card processing data, devices, encrypt card data, encrypted, internet, ipad, Iphone, magnetic stripe, magtek bullet, merchant account, merchant services accounts, Merchant's, mobile credit card processing, portable credit card readers, process credit card transactions, processing approval, secure, secure application, secure token, smartphone, swipe credit card reader, swipe credit cards, tablets, transaction security, virtual merchant, wifi, wireless devices internet connection

NTC Big Data We Know WHO, WHAT, WHEN and WHERE a purchase took place.

NTC’s BIG DATA

Improving Collection and Analytics tools to Create Value from Relevant Data.

Big data is a popular term used to describe the exponential growth and availability of data, both structured and unstructured. And big data may be as important to business…and society… as the Internet has become. Why? More data may lead to more accurate analyses. More accurate analyses may lead to more confident decision making, and better decisions can mean greater operational efficiencies, cost reductions and reduced risk.

With NTC Virtual Merchant product, it captures email addresses at the Point-of-Sale (POS) into a database to assist merchants and consumer stay connected, and for future Marketing.

In understanding Big Data For Merchants, NTC’s President Mark Fravel, provided a general overview of how online merchants can use Big Data. Large amounts of seemingly random data from many sources…can be used to create competitive advantages.

Necessity of Analytical Tools

Collecting Big Data is the easy part. Storing, organizing, and analyzing it is much more complex. One seam of data that several experts identify as a particularly rich, emerging source of information can be as diverse as CRM software, AdWords, and your own website. Mobile communications, including text messages and social media posts such as Facebook and Twitter. Making sense of it can be overwhelming without analytical tools. These tools facilitate the examination of large amounts of different types of data to reveal hidden patterns and correlations that are not otherwise easily discernible.

A good example is NTC, they could analyze data on visitor browsing patterns, login counts, phone calls, and responses to promotions…they can monitor to eliminate what isn’t working and focus on what does. Some of the off-the-shelf analytic solutions are so finely tuned, they can tell a vendor whether it needs to offer a 25 percent discount or if a 15 percent discount will suffice for a particular customer.

Association rule learning is another analytics method that is a good fit with Big Data. This could be, for example, a shopping cart analysis, in which a merchant can determine which products are frequently bought together and use this information for marketing purposes.

Uses of Big Data Analytics:

Big Data can be most useful in analyzing a customer’s shopping and purchasing experience, which can help a merchant in the following four ways.

Become more efficient by alerting you to merchandising efforts that are ineffective, and products that are not selling.

Encourage more purchases by presenting existing customers with complementary items to what they’ve purchased previously.

Enhance inventory management by eliminating slow-moving items and increasing the supply of fast-moving merchandise.

Example: A top marketing executive at a sizable U.S. retailer recently found herself perplexed by the sales reports she was getting. A major competitor was steadily gaining market share across a range of profitable segments. Despite a counterpunch that combined online promotions with merchandising improvements, her company kept losing ground….The competitor had made massive investments in its ability to collect, integrate, and analyze data from each store and every sales unit and had used this ability to run myriad real-world experiments. At the same time, it had linked this information to suppliers’ databases, making it possible to adjust prices in real time, to reorder hot-selling items automatically, and to shift items from store to store easily. By constantly testing, bundling, synthesizing, and making information instantly available across the organization…the rival company had become a different, far nimbler type of business.

Increase conversion rates by better identification of successful sales transactions.

Is Big Data Analysis Affordable?

NTC Data Storage is also a good alternative for small ecommerce merchants because it is relatively inexpensive and is scalable it can expand as data requirements grow.

Relying on data-driven decision-making is crucial in industries in which profit margins are slim. Amazon, which earns increasingly thin profit margins, is one of the most effective users of data analytics. As more Big Data solutions for small online businesses come to market and more online merchants incorporate Big Data into their business tool set, employing Big Data will become a necessity for all Merchants.

Using data wisely has the potential to boost margins and increase conversions for online merchants, and investors are banking on it.

This is Big Data for NTC we know WHO, WHAT,WHEN, AND WHERE a purchase took place. 

Posted in Best Practices for Merchants, Credit card Processing, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Payments, Mobile Point of Sale, Point of Sale, Visa MasterCard American Express Tagged with: analyses, analytic, big data, communications, competitive, consumer, cost, database, decision, ecommerce, email, internet, marketing, Merchant's, mobile, monitor, ntc, online, orgainizing, patterns, point of sale, POS, profit margins, promotions, risk, scalable, solutions, storing, text messages, virtual merchant, website

Virtual Merchant (Element, Services and Benefits)

Virtual Merchant

A virtual merchant is a website that sells goods and services to the public via online transactions with debit and credit card processing. The end result is a fully online experience where consumers can virtually visit a store to browse goods, purchase them fully online and receive them in the mail several days later, all from the comfort of your personal computer.

Virtual Merchant Element

Virtual merchants are made up of multiple features that basically make a website into an online store. Online stores provide e-commerce capabilities in the form of processing payments for orders and then shipping the goods or services either digitally or physically. Some brick and mortar companies may create a Web presence that only describes the store or displays the goods it sells, but they may not sell anything online.

Virtual merchants are a different breed from simple informational websites, utilizing a merchant account to create a secure online storefront. Merchant accounts create a contract between the store and online credit card processing companies. As part of this merchant account agreement, the virtual merchant pays the processor vendor a percentage of each transaction made via the online store. In some cases, this fee comes out to a monthly rate with a set per-transaction fee.

Virtual Merchant Services

Many virtual merchant services exist that cater to both online and offline business presences, though many that specialize in online retail offer more features and functionalities. These service providers offer virtual terminals to create a fully-functional payment gateway for processing purchases and creating a fluid shopping experience. Companies like National Transaction Corporation stand out as among the most popular of options due to their low merchant account fees and comprehensive virtual merchant services.

Benefits of Virtual Merchant

Virtual merchants expand the functionality of a website beyond a simple informational resource into a usable storefront. As is the case with most any type of online service, a virtual merchant service will help reduce overall work and costs associated with creating an online storefront, freeing you up to run your business as it was meant to be.

Using virtual merchant services for your website can benefit business in the following ways:

1. Easily integrates with your existing website for brand continuity

2. Facilitates more positive sales experiences

3. Improves customer service levels

4. Reduces administration and maintenance times for online retail websites

5. Removes geographic barrier from consumers, allowing for national and international sales

Secure information

Making each transaction as secure as possible becomes a main selling point of any company trying to build credibility through a Web presence. Virtual merchant services become an ideal solution as they offer all the necessary security measures to protect and keep private each buyer’s payment information.

The end result becomes that the payment process is protected through secured-socket layering (SSL) encryption to prevent data interception during an order, and account information is stored in multi-tiered firewall protection.

Straightforward online ordering

The most important part of any online purchasing experience is the ease of the ordering process. Through the use of features like a shopping cart, purchasing all items in the cart and creating an account to remember purchasing information all contributes to customer retention. When a consumer chooses to buy their goods online, a typical order processing form will entail entering credit card and billing address information as well as a shipping address and shipping options.

Each of these functionalities is ultimately governed through virtual merchant software to ensure a seamless and painless experience. The software is often available in one of two formats, either hosted or in-house. As a hosted solution, the virtual merchant service maintains the payment portal and allows you to edit its look and essentially create your store on their servers and databases. As an in-house solution, you install the software onto your own website servers and integrate the merchant application into the existing website. Both offer inherent benefits from customization to reliable management, but it ultimately depends on a company’s overall needs.

Posted in Best Practices for Merchants, Credit card Processing, Credit Card Reader Terminal, Credit Card Security, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Point of Sale Tagged with: credit card processing, debit and credit card processing, digitally, e-commerce, hosted, low merchant account fees, merchant account, online retail websites, online transactions, payment gateway, payment process, per-transaction, processing payments, processing purchases, processor, secure, store, storefront, transaction, virtual merchant, virtual terminals, virtually, website