August 6th, 2014 by Elma Jane
Scanning your groceries yourself with the supermarket’s handheld scanner is something you may well have already done. Instead of waiting in line for a cashier to scan, tally and bag your groceries, you save time by scanning as you go and doing your own check-out. However, now in certain grocery stores you can go even further by using a bar code scanner app in your own smartphone to scan each grocery item you’re buying and to expand your shopping experience by receiving personalized offers, syncing with loyalty cards and tracking your budget while you shop. The first supermarket company in the United States to make this available to customers has been the Stop & Shop Supermarket Company LLC, with its Scan It! Mobile app service. Starting with three grocery stores and plans to roll out the capability to 45 more of its stores in Massachusetts, Rhode Island and Connecticut. The company could extend the service to the 400 or so grocery stores it operates in total, including the other states of New Hampshire, New York and New Jersey.
How Can You Use a Bar Code Scanner App?
By using a grocery shopping app like this in your smartphone, you can not only get directions on how to find the store in the first place, but once you’re there, you can also get relevant and specific offers according to where you are in the store and what you’ve already bought. With targeted coupons being sent to your smartphone for each shopping trip, you can save money as well; Stop & Shop estimates possible savings for customers on groceries of between $250 and $500 per year. The grocery shopping app also gives customers access to online accounts, including checking for gas points, A+ School Rewards and personalized savings, as well as to daily information about sales promotions for stores in general. To use the app to scan your groceries, you aim the camera of your phone at the bar code of a grocery item to see the price on your phone screen and to add it to an electronic shopping basket. When you’ve finished shopping, the bar code scanner app transmits the information via the supermarket’s Wi-Fi network to the point of sale, where you pay as you would normally. The same wireless network also allows the retailer to send you personalized information.
Happy customers and increased sales are not the only benefits for grocery stores making such bar code scanner apps available to customers with smartphones. Because the customer has in effect already financed the scanning device (the smartphone), grocery stores can envisage making corresponding savings by reducing the amount of in-store scanners they have to buy, as well as decreasing labor costs, which are typically between 12% and 15% of their total expenses.
Check Your Smartphone Compatibility
Using your mobile to do this means having a compatible smartphone. Currently for the Scan It! Mobile grocery shopping app you’ll need either an iPhone 3GS or 4G, or a compatible Android device. The list validated so far includes Android 2.2 running on Nexus One, Motorola Droid1, Samsung Galaxy, and HTC Thunderbolt 4G. The app can be downloaded for free at the Apple App Store or the Android Market.
Posted in Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: Android device, Android Market, app, Apple App Store, bar code, bar code scanner app, coupons, electronic shopping, HTC Thunderbolt, in-store scanners, Iphone, loyalty cards, mobile app, Mobile app service, Mobile grocery shopping app, Motorola Droid1, Nexus One, online accounts, point of sale, Samsung Galaxy, scan, scanner, shopping app, smartphone, Stop & Shop, Wi-Fi, Wi-Fi network, wireless network
May 23rd, 2014 by Elma Jane
Before making a purchase, there are several devices that consumers may use to help them make a decision: Use a specific store’s mobile app on their smartphones. Visit the store’s website on a tablet or computer, or just pick up the phone and call customer service to ask a question. Whatever the case, omnichannel is an important buzzword for merchants.
Here are ways to ensure a seamless and secure retail experience to turn browsers into loyal buyers.
Ensure Channels Work Together
Even in historically single-channel retail sectors such as grocery, more than half of customers now use two or more channels before completing a purchase, shown in a recent study. Retailers must therefore offer both traditional and digital channels. However, before investing in the latest mobile-optimized website feature or app, retailers should learn how existing online and physical channels can together enhance the customer experience. What customers value most is not the number of channels offered, but how these channels support each other.
A merchant’s website might encourage visitors to take advantage of a special event in-store, while sales assistants on the floor can use Wi-Fi enabled tablets to access additional product information.
Help Customers Find What They Want
With Internet access ubiquitous, cost-conscious customers are just a click away from being able to compare prices and find special offers. Many take out their smartphone or tablet in stores to compare prices, a trend called Showrooming.
Online retailers can take advantage of this trend by encouraging shoppers to compare prices in-store using a mobile app. In-store retailers, on the other hand, could provide greater value through targeted offers, price match guarantees, expert advice, convenient delivery choices and personalized customer care.
Optimize The Checkout Experience
Businesses must be sure to have a quick, streamlined checkout process once they have converted an online browser into a customer or else they risk facing shopping cart abandonment. This can be done in a few steps:
1. Assess how the checkout experience can be customized for its customers. Keep the mandatory information required from new or first-time online or mobile shoppers to a minimum and shorten the process for returning customers by securely storing their payment details and other personal information.
2. Develop a dedicated mobile app or other innovative functions that can increase long-term satisfaction and loyalty.
3. Test different payment methods to find those that are most convenient for customers. These payment options may include paying with reward points, using a digital wallet or providing a digital offer or coupon at checkout. There is a balance to be found between having additional payment methods to meet customer expectations and choosing methods appropriate to a merchant’s business model.
4. Establish a one-click online checkout process. Chase for example, is currently developing a Chase Wallet and Quick Checkout solution. The Chase Wallet will allow customers to store and access their Chase cards and ultimately, any branded card for a quick checkout. It will also update Chase-branded cards when a customer replaces an existing card and use tokenization to securely process payments with select merchants.
Merchants also face the challenge of ensuring that the online and in-store checkout experience is secure, while at the same time eliminating as many false positives as possible. False positives are a hindrance to any business as they may reduce sales, increase chargebacks and frustrate customers. A quick-checkout solution may help reduce false positives because customer information is automatically populated rather than manually keyed into the checkout page.
Acquirers should also work with online retailers to provide a conditional approval code for a transaction. This code allows the fulfillment process to move forward while authentication is taking place. The additional time for a thorough authentication also helps reduce the number of false positives.
Use Data to Build Loyalty
Customers will likely return to a retailer if product marketing reflects their past purchases or interests. Therefore, taking advantage of data including a customer’s purchasing history, loyalty, behavior or social media interests may help retailers to better understand their customers as well as personalize their shopping experience.
According to a study released in March 2013, Chase Paymentech found that 32 percent of merchants use their payment data to help craft their multi-channel sales strategy and 42 percent use it to improve the online customer experience. In addition, further analysis of payment methods, chargeback rates, fraud rates and authorization rates may improve the customer shopping experience and drive overall profitability.
Posted in Best Practices for Merchants Tagged with: approval code, authentication, branded card, chargebacks, Chase, Chase Wallet, checkout process, computer, customer service, data, digital channels, digital offer, Digital Wallet, In-store retailers, internet access, Merchant's, merchant’s website, mobile app, mobile-optimized website, omnichannel, online retailers, payment, payment data, phone, physical channels, Quick Checkout solution, reward points, shopping cart, Showrooming, single-channel retail, Smartphones, social media, tablet, tokenization, transaction, website, Wi-Fi
October 21st, 2013 by Elma Jane
UL’s (Underwriter Laboratories) latest contribution to the future of payments has been accomplished through its three years of work with National Security, a French biometrics company that has created a commercially viable biometric technology solution for the point of sale.
The move positions UL and National Security at the forefront of an industry that is expected to expand by 140 percent to reach $12 billion in revenue over the next five years, potentially transforming online, mobile and in-store commerce by increasing the speed of transactions in the process.
Still, arguments can be made that biometric use at the point of sale will remain limited. Why does UL believe the market is right for biometrics, and how did it successfully ensure biometric payments will be ready for all parts of the payment process?
Why The Time Is Now For Biometrics
Consumer concerns regarding identity theft and violence are on the rise, and the solution according to many is a viable biometrics payment solution. Reports show that there is already strong demand in the U.S. and Asian markets for such products, and major research outlets have put their support behind the technology.
UL’s case study elaborates on the benefits illustrating how biometric data has been developed to be harder for hackers to infiltrate and compliant with EMV security standards.
Developing The Technology
UL’s work to ensure biometrics will remove friction at the POS has been extensive. For example, its latest case study profiles how UL developed the underlying technology to overcome challenges and work in harmony with wireless technologies such as bluetooth and Wi-Fi. Further, it explains how UL assessed the human health impact of National Security’s biometric solutions.
Posted in Credit card Processing, Electronic Payments, EMV EuroPay MasterCard Visa, Mobile Point of Sale, Near Field Communication, Point of Sale Tagged with: biometric, bluetooth, commerce, data, developing, EMV, future, hackers, identity theft, impact, in-store, mobile, online, payment process, payments, point of sale, POS, process, security standards, solution, speed, transactions, viable, Wi-Fi, wireless
