February 27th, 2015 by Elma Jane
Here are the Frequently Asked Questions:
You’re probably finding yourself staring at your old credit card machine and worrying about the cost of buying a new machine. The transition doesn’t have to be an expensive one, but it pays to be educated as you consider this important upgrade.
Things you need to know in the form of a brief FAQ.
Where To Buy an EMV Credit Card Terminal?
All the same places you can buy or rent a non-EMV terminal, for the most part. The vast majority of the time supported EMV machines can be reprogrammed just like their non-EMV predecessors. While credit card terminal tampering has occurred in the past, it is not common and is even less easily achieved with new EMV terminals.Terminals have built-in anti-tampering features to prevent this. Your provider is free to either charge a reprograming fee, or simply refuse to reprogram outside machines. While they can reprogram, there’s no law saying that they have to.
Is It A Must to Have an EMV-Compliant Machine?
NO BUT THERE IS RISK. NFC (Near Field Communication) is the technology used by digital wallets for contactless payments. NFC EMV terminals can be considerably more expensive than standard EMV terminals. You can buy a separate NFC reader without replacing your existing EMV terminal.
Does an EMV Chip Card Reader Cost Much?
NOT VERY MUCH! These terminals are really not more expensive that the old terminals. You can find them as cheap, especially if it’s refurbished. There’s no reason to sign on to an expensive non-cancellable lease. If you’d rather rent than own, at least look for inexpensive rental options. If you want a wireless terminal or an NFC-capable terminal, the prices will be a little bit higher. But for baseline EMV-compatible chip card readers, it’s a pretty minor investment even for a very small business.
Does EMV Terminal Upgrade Really Needed?
Technically? No, but it would be like buying a new computer and not getting a virus protection program. Worse because you have financial data on. Your CUSTOMER! Practically? You should!
If you stick with your old non-chip credit card terminal, you will still be able to run transactions. All chip cards are also equipped with the same magnetic stripe used previously, so you can still swipe them. The difference is that if one of those chip cards that you swipe is used fraudulently, you will now be liable. The rationale behind this is that if you had upgraded your terminal, the fraud could have been prevented. Therefore you are held accountable. You might be tempted to think that your small businesses is unlikely to be a victim of such fraud because it hasn’t happened in the past. But consider that all of the big retailers will be upgrading to the EMV terminals, which is likely to drive fraudsters to more vulnerable outlets (ie, small businesses). So I don’t want to be a fear-mongerer but for the fairly small business expense of a terminal upgrade you get a lot of fraud protection. If it prevents just one instance of fraud in the years to come, it has likely paid for itself many times over.
For most merchants, it’s not that expensive or difficult to switch over to EMV equipment and the insurance that the switch will provide you with is well worth the effort. So start thinking about it, and don’t wait until the last minute. The last month before the liability shift occurs in the US, equipment providers will be backed up with orders, making the transition less smooth. So there’s no time like the present to start looking into chip card machines. It might even be a good time to think about switching providers.
Posted in Best Practices for Merchants, Credit Card Reader Terminal, Credit Card Security, EMV EuroPay MasterCard Visa Tagged with: chip card readers, chip cards, contactless payments, credit card machine, credit card terminal, credit-card, Digital wallets, EMV, EMV compliant, EMV machines, EMV terminal, magnetic stripe, Merchant's, Near Field Communication, nfc, NFC reader, NFC-capable terminal, wireless terminal
