At the heart of mobile payments is persona. In a cash based humanity, persona isn’t a very big anxiety as everyone’s money is the same. But if you are going to be swiping, scanning, or only signalling to the Starbucks barrista as she agrees your picture to your face, your persona is the critical enabler to making the entire design work.
So it might be a good idea to gaze at the concept of persona a little more nearly. Identity habitually arises as a part of a structure intended to permit the identifier some kind of rights and privileges while defending the interests of the identifying party. The outcome of this need is some kind of identification, which could be a borrowing card, passport or driver’s license, or a myriad of alike things. Read more of this article »
Posted in Mobile Payments Tagged with: Commitment Cards, credit cards, Iphone, Mobile Payments, Scanning, Swiping