Email Platform for your Business

Email is an indispensable part of running any business, it is so important. It’s often the best  and least intrusive way to communicate with employees, colleagues and collaborators. Not all email platforms are equal, it’s important to choose one with the right email service and  features your business need, also to avoid overpaying for features that you don’t need.

Factors to consider before settling on an email platform for your business.

Bonus Features

Once you’ve found an email service that covers all the basics, check for additional features that can boost your productivity. Some platforms such as Gmail and Outlook includes integrated video chat. That means you can use a single service for both exchanging messages and meeting remotely, making your day-to-day operations simpler and more efficient. Some email platforms also include instant messaging functionality. Instant messaging is better than email for real-time discussions, since you can exchange numerous short messages in rapid succession. Sending an instant message may be preferable to sending an email if the content of your message is not that important

Collaboration Tools

Good business email platform makes it easier for you to work together with your employees or colleagues. The best platforms include tools to help you collaborate. Services such as Gmail and Outlook include a built-in-calendar as part of your email inbox, in a few simple steps you can share your calendar with others so they can view and edit it on the fly. That can really help with planning and collaboration. Email threading is another feature that can help you work together with colleagues. Threaded emails make it easier to follow long exchanges because replies appear one after another in a single thread, instead of being spread throughout your inbox in the order they were received.

 Free or Paid??

One thing you can’t get with a free Web mail service is the ability to use your brand’s name as part of your email address. Registering for a free Gmail account gives you an email address like [username]@gmail.com; but by subscribing to Google Apps for Business, you can secure an email address that reads [username]@[yourbusiness].com. In most cases, you’ll need to already own your own Web domain in order to use it as part of your email address, but registering a domain can cost as little as $10 per year. Services such as Microsoft Office 365, give you your own domain name without the need to pay additional hosting fees.

Security

Whether you pay for email or use a free service, you’ll want tight security for your business inbox especially if running your business involves the exchange of private client data and other sensitive data can be attached to your email account, such as bank account numbers and tax returns. Even more than with your personal email, it’s important to keep cyber criminals out of your business account. Before settling on an email service, check for common-sense security measures such as spam and phishing filters. Support for two-factor authentication is also important. The feature helps keep outsiders out of your inbox by requiring users to have two pieces of information to sign in. The first is your regular password and the second is a freshly generated code sent to either your mobile phone or a second email address. Other security features to check for include built-in antivirus measures to keep malware off your computer, which is especially important if you download a lot of attachments. Whether or not it’s important for you (and any employees) to have a branded email address is ultimately up to you. An email address that includes your own domain name can potentially boost the perceived credibility of your business. On the other hand, a generic email address might be fine for the smallest businesses, especially if you are a sole proprietor.

Storage Space

A branded email address isn’t the only advantage of a paid email service. Paid platforms offer plenty of other perks, such as expanded cloud storage for email and other files. Many free email services offer limited storagespace, forcing you to delete messages when your inbox gets full. If you run a small business that relies heavily on email and you prefer to archive messages rather than delete them, your inbox can fill up in a hurry. By subscribing to a paid service, you can gain access to a much bigger inbox. There are a few other related concerns to consider. The maximum size of an email attachment varies widely between different services, with some services capping attachments at 10GB and others letting you send huge files up to 300GB or more, as long as the file is already uploaded to the cloud.

Posted in Best Practices for Merchants Tagged with: antivirus, bank account, business account, chat, client data, cloud, code, computer, data, domain, email, email address, email inbox, email platforms, email service, Email threading, gmail, Gmail account, Gmail and Outlook, Google Apps, hosting, hosting fees, Instant messaging, Malware, messaging, Microsoft, Microsoft Office, mobile, mobile phone, password, personal email, phishing filters, phone, platforms, Security, security features, spam, spam and phishing, tax, tax returns, threading, video chat, Web domain, Web mail, Web mail service

To Ease In-App Purchase Pain Facebook Adds Autofill

Facebook this week began testing a new feature dubbed “Autofill with Facebook” that aims to simplify mobile purchases by filling in customers’ credit card information for them, thus eliminating the need to type it in each time. This “Autofill with Facebook gives people the option to use their payment information already stored on Facebook to populate the payment form when they make a purchase in a mobile app,” Facebook spokesperson told the E-Commerce Times. “The app then processes and completes the payment.”  The feature “is designed to make it easier and faster for people to make a purchase in a mobile app by simply pre-populating your payment information.”During the test period, which began Monday evening, the feature will show up only to Facebook users who have already provided credit card information to the social network — in other words, those who have made in-game purchases or bought gifts for friends.

Facebook has partnered with PayPal, Braintree and Stripe as financial partners on the service, which is initially available only on the e-commerce iOS apps JackThreads and Mosaic.

Ironing Out the Wrinkles Autofill with Facebook isn’t a move to compete with PayPal and credit card companies, but to complement payment services by adding a layer for convenience, much the way Facebook, Google and Amazon have created a single login that works across a network of websites.

“Facebook is not interested in being a payments company,” an analyst, told the E-Commerce Times. “Instead, it is aiming to be the entity that irons out bumps in the payment process — something it is well-positioned to do. “With Autofill, Facebook will act as the lubricant that makes the commerce experience more seamless, providing a number of benefits to all stakeholders.”

Partners in the deal ensure that Facebook will succeed in Autofill with Facebook, it doesn’t care about payments, it cares about reaping the benefits that come from making the payment experience better.”

‘The Potential to Be Lucrative’ There could be significant financial benefits as well. “This approach has the potential to be lucrative for Facebook in that it will help plug the mobile conversion gap,” McKee suggested. “If Facebook can prove to its partner merchants that an ad on its site led to a purchase, the validity of its platform can easily be proven. Ideally, this will help convince other companies to advertise with Facebook as well.”

Taking it a step farther, Facebook will also gain transaction data, which McKee believes has considerable value. “Facebook can leverage transaction data with what it already knows about us for precision ad targeting. This will increase the relevance and placement of ads on Facebook.”

The Security Factor While many mobile customers will appreciate the Autofill function, security issues still lurk in the back of every consumer’s mind. Yet while privacy concerns have been an ongoing issue for Facebook, it has a good track record where security is concerned. “Facebook has been relatively incident-free when it comes to security breaches.”  “However, this is more a problem of consumer perception. Will consumers feel comfortable storing their payment credentials with a social media platform?

“Facebook is already approaching ‘big brother’ status, and this takes it one step further.” “To succeed, Facebook must provide visibility into what it plans to do with transaction data.”

‘It’s a No-Brainer’ The convenience factor, meanwhile, could be a compelling one for consumers. “It’s no-brainer useful to mobile users…who wants to enter their credit card on a mobile phone more than once?” “It could be more secure than mobile payment alternatives.” If Facebook gets past its hurdles, it will also succeed in building strengths in areas where it has been lacking to date.

“Right now Facebook isn’t super strong at the conversion side of  e-commerce.” “Autofill will give them a lot of data about purchases, which might help them remedy that.”

‘Strategic Smarts and Ambition’ As for those benefits to Facebook, there are potentially many. One example,”Autofill admits them to the online payments world.”

“This is another example of the strategic smarts and ambition of Zuck.” “One gets the sense that he wants to be a major competitor for everything online.”

Posted in Credit card Processing, Credit Card Security, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Mobile Payments Tagged with: Amazon, commerce, credit card, e-commerce, Facebook, google, media, mobile, mobile phone, network, payment, payment information, payment services, PayPal, platform, processes, secure, social, transaction

Convergence of mobile banking, ATM channels is a given

Convergence of mobile banking, ATM channels is a given

 Auriga, Diebold, NCR and Wincor Nixdorf International have all demonstrated their mobile phone-based cardless cash withdrawal solutions. It is interesting to note that all of these vendors have embraced the QR code technology…a clear endorsement for a technology that is secure, low-cost, and readily available.

It doesn’t take a deep examination to realize that the mobile banking and ATM channels are heading toward convergence,  and when the fusion of these dominant channels occurs, the consumer should be at the heart of it.

Auriga has advanced this idea by combining cardless ATM withdrawals with its mobile payments solution. The company has also added an option to make payments using a bank account rather than a card to support those consumers who do not embrace, or do not qualify for, traditional bank cards.

Not surprisingly, many large retailers are watching these developments with keen interest, ever mindful of the significant interchange fees they pay for accepting card based payments.

Although cardless ATM withdrawals and mobile payments are exciting, they are only the start of a deeper, multi-channel convergence. The real channel convergence is not happening at the endpoint devices, it is happening internally within the banks and processors, where modern, flexible technologies are being increasingly deployed to augment or replace yesterday’s legacy infrastructure.

The abilities to centralize business services to save costs, to easily deploy services over any channel for greater consumer choice and to achieve faster times to market for new services are no longer “nice to have” luxuries — they are now “must have” attributes to stay in the game.

It is little wonder that leading banks are shifting their IT investments away from solutions that perpetuate a fragmented services approach in favor of true multichannel systems that facilitate the ultimate consumer experience.

“Channel convergence does not mean that the ATM or the mobile device is at the center, it means the consumer is at the center.”

Once the consumer is placed at the center of your self-service strategy, you quickly realize it is their needs and preferences that should rightfully guide your approach.

The real secret is to allow consumers to interact with their bank the way they want to…with as few restrictions as possible. There is no magic silver bullet that will suit every consumer’s needs.

Banks can create deeper and more enduring relationships with their customers by implementing personalization profiles that allow consumers to tailor their own service experience.

MySpend solution is an excellent illustration of how banks and consumers can better cooperate to combat fraud, consumers can define their own use rules to significantly improve the accuracy of any fraud detection system. For example, card transactions from specific countries can be readily declined if a consumer knows that he or she will not be there, it also provides consumers with an instant notification of their transactions and the means for them to immediately flag any transaction they did not perform.

The use of consumer-specific profiles can be easily extended beyond the anti-fraud focus of MySpend solution. For example, Auriga’s Internet banking solution allows consumers to choose their own login security options from the bank-approved list, including an option for phone-based authentication using QR codes. More broadly, consumer-configured use profiles can improve the entire consumer experience, regardless of the chosen service channel.

Auriga’s ATM solution includes an intelligent menu that automatically tracks the consumer’s transactions and presents the most frequently used transactions on conveniently accessed menu buttons.

“The technology already exists to allow (consumers) to customize their own ATM menu through their mobile or Internet banking channel.” “It is only a matter of time to see the widespread adoption of this advanced customer-centric convenience.”

Ultimately, the business challenges are not about technology; they are about learning how to use the technology to promote growth and identify new competitive advantages. A recent ATM Marketplace report said that “the bank of the future will be a multichannel, multifunction and multi-device environment.” Given the current evidence, it seems this is a sentiment everyone can agree with.

Posted in Electronic Payments, Mobile Payments Tagged with: banking atm, banks, card based payments, convergence, diebold, interchange fees, mobile banking, Mobile Payments, mobile phone, QR code, secure, technology