The cost of accepting card payments is driven primarily by the interchange. When you settle your transactions each day; payment network routes them to the respective card associations (Visa, MasterCard, Discover, and UnionPay) and debit networks through the interchange. Card associations and debit networks establish the rules and manage the interchange of all transactions; for which they charge fees to offset their costs. Interchange fees are paid at the time the transaction is exchanged.
Although interchange fees are applied to all credit card processors equally, they fluctuate in amount, based on a variety of factors. Card associations quote the lowest rate for a transaction, assuming that a number of requirements (which vary according to the card type, the type of business accepting the card payment, and the transaction channel) are met. Transactions that meet all of the requirements for your industry are charged the “qualified rate.” If one or more of these requirements are not met, the transaction is categorized at a more expensive interchange level, known as a Mid-Qualified Non-Qualified the most common “downgrades”.
Some common causes of downgrades include manually entering or requesting voice authorization for a significant number of transactions rather than use a POS device, or you routinely settle transactions more than 24 hours after they are authorized.
Merchant aggregator is an entity that can run many transactions through a single merchant account, an opposite to the traditional merchant account since you’re the sole owner.
Preferred for a smaller business because its not intended as a long term scalable solution to accepting payments.
For businesses that want to expand their processing needs, traditional merchant account will outgrow an aggregator, since the goal is for a business to grow, but it will always come to what’s best for individual business.
While you have the pros of quick application process and instant approval there are a lot of cons to check before getting an aggregator account.
CONS of an aggregator account:
CUSTOMER SERVICE – aggregators are hard to get hold of.
FEES – fixed fees .
FREQUENT HOLDS and DELAY OF FUNDS – aggregators hold funds 24-48 hours before depositing, while longer holds occur 30 days. (A client of ours who signed up with an aggregator came back in tears and wants to open her merchant account with us again because her funds was held with the merchant aggregator. She then promised will not leave and stay for life with NTC).
LOWER LIMITS – processing limits lower, annual limit of $100k.
PROS of a Traditional Account:
CUSTOMER SERVICE – 24/7 technical support.
FUNDS – next day funding, no frequent account holds.
FEES – tailored to your business needs.
LIMITS – varies by financial strength and business
If you want to remain competitive virtually, every business needs access to a merchant account to accept card payments from their customers. “Merchant” is another word for a seller or business owner. Merchant accounts are not depository accounts like checking and savings accounts; they are considered a line of credit. This allows a merchant to receive funding for the credit transaction. Therefore, when a customer pays with a credit card; a bank is extending credit to that customer and also making the payment on his/her behalf. As for payment providers or processors; they pay merchants before the banks collect from customers and are therefore extending credit to the merchant, that’s why Merchant account is considered as a LOAN.
Merchant account helps facilitate the complex interactions that need to occur between your business and your customer, the credit card networks (Amex, Discover, MasterCard, Visa) and your payment provider every time you receive a card payment. It helps to ensure that you receive funding as quickly as possible, that the banks are protected from losses, and that buyers are protected from scams. Everyone is held accountable based on the rules of the credit card processing agreement with a merchant account.
There’s cost associated in taking credit cards, but it’s much easier and more secure to open a merchant account than it is to keep a book of credit accounts for all of your customers!
Learn more about the full range of payment capabilities offered by Converge, an omni-commerce platform that lets you accept payments your way. Online, In-Store and On the Go!
Accept a full range of payment methods:
Credit Cards
Debit Cards
Electronic Checks
Gift Cards
Electronic Benefit Transfer (EBT)
Cash
Advanced features also include:
Available enhanced security features, including EMV, encryption and tokenization
Detailed reporting with up to 12 months of data storage
Customizable payment screens
User permission management for up to 5,000 users
National Transaction Corporation accept payments wherever you are with security while having a peace of mind for you and your customers. Furthermore, flexible solutions that empower your business growth in addition to world class support for complex integrations and answers to your toughest questions. Let our payment specialist find the right solution for your electronic payment needs. We offer transparent pricing and services that work with your existing technology to provide a low cost automated billing and collection solution.
Call now at 888-996-2273 and get a FREE Rate Review!
Today new technologies are emerging in electronic payment that allow merchants to collect valuable data on their customers; from emailing receipts to providing incentives to mention the merchant on social media.
So what’s behind the process of processing electronic payments? The heart of all your payment processing needs will most likely lie in a merchant account; with a merchant account you can deposit funds from ebt cards, debit cards, gift or loyalty cards and even checks into your bank account. If your business has never had its own merchant account, it’s probably missing out on some very valuable opportunities.
At National Transaction Corporation this process is simplified to a signature page and a voided check. We consult your business personally to establish the lowest rates and fees possible with your electronic payment processing. We ask detailed questions about how you process your transactions, and if you already process credit cards, we offer a free statement review where we determine your most common transaction types and how to lower their fees and rates.
How Much Will Electronic Payment Processing Cost?
There are three parts to the answer:
Up front or startup costs – include things like an application fee, an account setup fee and equipment fees. At NTC, we don’t have any application, setup or cancellation fees on our services. Our credit card readers and terminals are nonproprietary and will work with almost any merchant services provider and we sell them at cost to make it easier on our merchants.
When you buy a terminal from us you own it and are free to leave us at any time and use the terminal to process through another merchant account provider with no penalty payments at all.
Other startup costs might be:
check readers,
cash registers and receipt printers
mobile point of sale software
credit card swipe readers
Accounting software (Intuit’s Quickbooks Pro or PeachTree)
If you already own any of this equipment we can integrate your existing hardware into our services.
Monthly service fees – depend on what services are required; included in the monthly fee detailed statements and reporting on transaction activity.
Transaction fees – MasterCard, Visa and American Express set what are called interchange rates. Interchange rates are a per transaction fee and/or a percentage rate based on the total of a sale. Interchange rates are very complex and consume hundreds of pages of different types of electronic transactions. These transactions are based on the type of business processing the transaction, the way the credit card data is input (like a credit card that is swiped in or manually keyed into a credit card terminal of some type) and the type of credit card used for the transaction (rewards card, corporate card, travel and entertainment credit cards, ebt cards and so on). With so many types of cards and businesses to process it’s impossible to give an accurate rate for all charges.
Again, we have no fees associated with applying for or setting up the merchant account and there is no penalty for cancellation so there are no risks in trying it out. We can do merchant rate review for free. Call us now 888-996-2273
Credit card processing involves three separate cost components:
For vendors who choose to accept this type of payment, from customers for goods or services.
The same cost components apply to debit cards. Only one cost component is negotiable.
The first component is an interchange fee, which is payable to the card holder’s issuing bank. It is a combination of a transaction volume percentage fee and a flat-rate transaction fee. Interchange fees are collectively agreed upon through Visa and MasterCard by a card’s issuing bank and are fixed costs.
Interchange fees take into consideration various information about a card. Types of cardsinclude debit and credit, while categories of cards refer to commercial and reward cards. Processing methods include whether a card is swiped or manually keyed. Swiping a card is usually more economical for vendors.
The second component is an assessment fee, charged by the card’s brand holder. Brand holders include Visa, MasterCard and Discover. Assessment fees are also fixed costs. Additionally, Visa charges a monthly fee.
The final charge is known as a processing fee. Processing fees vary among processors and is negotiable. Vendors are charged a processing fee, which can cause a difference in cost from one vendor to another.
GET THE LOWEST CREDIT CARD TRANSACTION RATES & FEES BY DOING THE FOLLOWING:
1. Use newer POS systems to reduce credit card fees.
2. Find out what percentage of your gross sales go toward credit card rates.
3. Perform a statement review at least annually.
Any time a customer uses a credit card to purchase services and goods the merchant pays various rates and fees processing those transactions. Most of these fees go to the bank issuing the credit card as they take on the bulk of the risk in credit card transactions.
Visa, American Express and Discover own the network on which these credit card transactions are processed on and they receive part of the fee and percentage rate as well as establish these rates and fees. Finally the bank that provides merchant account services gets part of these rates and fees.
To a small business 2, 3, or even 4% might not sound like much but when these fees are on the gross total of sales they can be significantly higher than originally thought.
For this reason it’s a great idea to assess your merchant account statement to see if rates are in line and that your most frequently used cards and transaction types are getting the best rate possible. By going over your statement, you can see exactly what you pay per transaction and get details about your most common transaction types and credit card used to get the process going.
If you are unfamiliar with what these rates and fees mean on your statement companies like National Transaction can perform the review for you. Free of charge.
Ultimately the best thing to have is a merchant account service provider that will take the time to go over your business with an eye lowering your rates and fees. The savings can be significant. As a business grows it changes and there should be an ongoing strategy at maintaining the best processing rates and fees possible. Today with so many different credit card types, like rewards cards, airline miles programs and more it can pay off to check once or twice a year.
Let’s talk about your money, and how to make more of it. Today money is taking on a new form. It’s digital, it’s electronic and it’s everywhere and anywhere 24/7/365.
Payment acceptance is key to making more money. You don’t make more money by not accepting a transaction, and making the experience convenient and safe to your customer can bring loyalty.
Let’s break down a transaction.
Cash, but that would mean that the customer has to be in front of you. You could take checks, those are safe to mail, but then you don’t have your money until you drive to the bank and cash or deposit the check.
So how do we easily and securely transfer funds for a transaction? The answer lies in digital or electronic payments. Accepting credit cards, debit cards, ebt cards or even gift & loyalty cards and electronic checks. These provide secure and convenient ways to complete transactions for your customers. If you want to make more money, make it easy for customers to spend it while making it faster for you to receive it. That’s where a merchant account comes in.
A merchant account allows you to deposit funds directly into your bank account in as little as a few hours. Whether the customer swipes their card into your smartphone, calls it in over the phone or keys it into your web site, just having a merchant account can be a huge advantage over competitors.
It allows you to conduct transactions in more ways than cash or checks alone. Transactions are recorded automatically and can easily be reconciled for both customer and merchant. Most importantly it widens the opportunities to conduct sales to the widest customer audience possible.
No matter what you sell or how you sell it, the sale is only complete once the funds are transferred from one party to the other.
It’s important to recognize your missed opportunities. Could accepting electronic payments help increase your revenue stream? We’re here to help you make more money, let us show you the many ways we can do just that. Let’s talk, 888-996-CARD (2273)
Travel environments are unique and transactions are usually keyed in. There’s almost always a delayed delivery period, and large ticket transactions.
One card holder may be paying for multiple tickets and they tend to be seasonal; with peak season months generating an unusual spike in their “average” monthly volume and chargebacks, pose a potential threat by travelers who are unable to complete their trip.
These factors can cause for either a reserve or account termination. Therefore travel merchant accounts are considered high risk.
Most merchants do not realize that merchant processors carry a financial risk on merchant accounts, and normally fund merchants prior to receiving payment from the client’s bank. Therefore, a merchant account is an unsecured loan.
The merchant runs a transaction and at the end of the day they settle their batch. The merchant will receive the funds for that batch in their bank account within 2 business days, even though the travel arrangements the client paid for do not take place right away.
Here at National Transaction Corp, we specialize in understanding what makes your transactions as a travel agent unique and how they affect your merchant account.
Educating the merchant and ensuring they have a good understanding of what makes travel merchant account high risk, is one of our specialties.
Call NTC to speak with a Travel Merchant Account Specialist today!
