January 2nd, 2014 by Elma Jane
Online consumers generate an avalanche of data.Companies such as Amazon and Target have used Big Data for years. It’s the secret behind their highly personalized product recommendations and email promotions.
The good news is that smaller companies can use the power of Big Data in their businesses, too. But just because you can gather tons of data, doesn’t mean you should. For most small-to-midsize businesses, trying to harness Big Data can sometimes do more harm than good. It can slow down your website and cost time and money.
To make effective data-driven decisions in your business, control the types of information you collect. Focus only on the metrics that truly affect conversion rates and ignore the ones that don’t have much of an impact.
Tracking raw ad impressions regardless of whether they yield clicks or conversions is an example of monitoring low-impact data. The same thing goes for blindly monitoring Facebook Likes or Klout scores. Stop wasting resources on metrics like these. Devote your efforts on the data points that count.
Here are the most important ones for e-commerce merchants.
Number of Site Visitors and Where They’re Coming From
Online marketing is rarely cheap and quick. You have to determine the best strategies to spend resources on. There are several free and easy-to-use tools that can provide this information.
Google Analytics is an excellent tool that gives you insights on your traffic and traffic sources. To go deeper, such as which specific newsletter or which Facebook update sent visitors to your site, you can create Custom Campaigns and add special URL tags for each campaign. This lets you drill down on the specific source for your referral traffic.
Also, set up your online campaigns to make it easy to monitor. For example, having a different landing page for each guest post will allow you to quickly see which ones are sending traffic. Or, for social media, you can publish updates using a simple tool like Buffer so you monitor clicks each from each post.
Sales and Beyond
Tracking your sales is key. Aside from looking at your basic sales numbers, compute your average order value and compare it with your marketing and advertising budget. Viewing how much you’re spending on each customer versus how much they’re spending on you will help create the right budget for customer acquisition and retention.
Beyond gross sales, monitor item returns to obtain the net sales volume. Determine also the reasons behind refunds and exchanges to improve your merchandise.
Also, track sales from promotional offers, to know what promos or discounts to provide in the future. If, for example, you used a loss leader to attract customers into your store, closely monitor overall sales based on that offer to see if it generated profits.
Knowing this sales data will enable you to send out tailored promotions to users. And if you can combine those insights with other data such as the time they usually buy from you or what device they use you’ll be able to optimize your campaigns for maximum conversions.
What Visitors Are Doing on your Site
Tracking the pages that users viewed, the actions they took, and their exit points can give you tremendous insights about your site and your visitors. Analyzing these things will tell you which aspects of your site need improvement.
For example, say you discovered that while shoppers are clicking the “add to cart” button, most leave before they provide their credit card details. This could mean that there’s something wrong with your checkout page. Perhaps it’s confusing or you need a stronger guarantee. Regardless, you won’t be able to identify the problem if you don’t track what’s going on.
How you track user behavior will depend on what you want to measure. If you want to track your exit traffic, for example, to add outbound link-tracker code to your website. For WordPress sites, this can easily be done using the Ultimate Google Analytics plugin.
On the other hand, if you want to track how users react to specific site elements such as buttons, text size, forms, and other key elements use heat maps that give you a visual representation of user behavior. Crazy Egg offers a solution for this. It enables you to see how people are behaving on each page.
Posted in e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway Tagged with: acquisition, Amazon, analytics, big data, campaigns, conversion, credit-card, data, data-driven, e-commerce, email, exchanges, Facebook, google, insights, online, personalized, refunds, resources, sales, target, wordpress
December 30th, 2013 by Elma Jane
Alternative Payments and Ecommerce Conversions
There’s no shortage of alternative payment choices: eBay’s PayPal, Google’s Wallet, Visa V.me, and MasterCard MasterPass, to name a few. There is also a proliferation of alternate contenders, as mobile shopping threatens to disrupt traditional methods of payments.
Alternative payment companies each claim that their payment method increases conversions. My company, SeeWhy, performed an independent analysis and confirmed these claims.
In this study data shows significant increases in conversion compared with credit cards, peaking at a 101 percent increase on smartphones.
But this is not the whole story. While these increases are impressive, they only applied to around 15 percent of traffic, so the impact on your site’s overall conversion rate will be much less. Depending on the characteristics of your site you will probably see somewhere in the region of 5 to 10 percent improvement in your site’s overall conversion rate, which is still significant enough not to be ignored. As mobile commerce grows, then alternative payments will become ever more important.
However, before embarking on an alternative payment implementation, there are three important considerations you need to take into account.
1. How Many Alternative Payment Methods?
Choosing only one alternative payment method might be tough, so why not implement several, and cover the market more thoroughly? This may be a valid approach, but think carefully before choosing this option.
For example, RunningShoes.com has implemented PayPal, Google Wallet, and MasterPass as alternative payment options.
The problem is that offering payment choices can create four different competing calls-to-action, as you can see. Whenever consumers are faced with too much choice, indecision tends to follow.
This is also problematic when you consider the whole page. There are lots of visual distractions to the primary call to action, which in this case is the red Secure Checkout button.
Before embarking on implementing multiple calls-to-action, consider how you are going to solve this issue. One route you could consider is to suppress the alternate payment methods for returning customers if the customer always pays by credit card, for example. Or if the customer always purchases by PayPal, show the PayPal button most prominently, and hide the others under a Show alternate methods of payment link.
2. How to Implement
Not all sites will see significant increases in conversion when implementing alternate payment methods. The main reason for this is that implementations can be done badly. One of the primary benefits of these payment methods is that they enable visitors to bypass the billing, shipping, and card entry steps on an ecommerce site. This is especially important for mobile sites, where entering these details using fingers and small screens defeats all but the most determined.
However, many sites implement these payment methods as an alternative only to entering the credit card number. You can see this here on Barnes and Noble ‘s site, where you are forced to enter shipping and billing information before being presented with the PayPal button. This may be a simpler implementation to do than providing an alternate checkout path, but it is frankly a waste of time, and surprisingly prevalent in PayPal implementations.
The correct method is to implement the alternative payment method as a button at the start of the checkout process, probably on the cart summary page. You can see a good example here of this at PacSun.com, an apparel site, but note the competing calls-to-action problem here as well.
PacSun deals with this slightly differently on mobile devices by not offering V.me. as a payment alternative. This avoids having a four choice vertical list of competing calls-to-action.
Alternative payments can undoubtedly result in higher conversions. However, to be effective they need to be implemented correctly to provide an alternative checkout flow, not simply a payment alternative to credit cards. This takes more effort to implement, but it is worth it. Implementing one payment method properly is a better route than superficially implementing multiple payment methods. This is especially true for mobile sales where the goal is to eliminate data entry as much as possible and alternate payments can do this very effectively. As mobile commerce becomes more important, so will alternative payments, for all merchants.
3. Which Payment Method?
Since there are multiple choices, the obvious route is to adopt PayPal. PayPal claims over 30 million U.S. mobile customers, and over a 100 million active accounts…which is a larger base than any of its competitors. SeeWhy found that 34 percent of U.S. consumers shopping online had PayPal accounts as of July 2013.
However, PayPal also carries some baggage. Having grown up as a payment method of choice for eBay, its reputation is not always considered positive. Some consumers are wary about PayPal, having had negative experiences in the past, probably with smaller merchants on eBay. In fact, according to SeeWhy’s analysis, two thirds of PayPal account holders state that their preferred payment method is a credit card.
Merchants selling luxury items might want to consider alternatives before implementing PayPal because of its reputation issues. Google Wallet is an alternative that is growing fast in part because of the growth of Android smartphones where a Google Wallet account is required to use the Play store, the Android equivalent of the app store. Google Wallet can also be linked to Google+ social sign on, so if you are considering implementing social sign on as well this might be a route to consider.
Both Visa’s V.me and MasterCard’s MasterPass both hold significant potential but the companies are only just beginning to roll out their service. It’s also worth noting that both Visa and MasterCard are rolling out their services through the acquiring banks. This will cause a proliferation of payment choices, leading to complexity and confusion for the shopper. You can see this already with MasterPass where having selected the Buy with MasterPass option, you are then presented with an array of different MasterPass wallets to choose from. Currently there are only six options, but what happens when there are hundreds?
Posted in e-commerce & m-commerce, Electronic Payments, Mobile Payments, Smartphone Tagged with: billing, calls-to-action, card entry, checkout, conversion, credit cards, e-commerce, ebay, ecommerce, electronic, google, MasterCard, masterpass, mobile commerce, mobile sales, mobile shopping, payments, PayPal, process, screens, shipping, smartphone, visa, wallet
December 20th, 2013 by Elma Jane
16 Free Online Tools for Small Businesses
Whether you’re starting a small business or you’re just thrifty, you can likely benefit from some free online productivity tools.
There are apps for accounting, collaboration, customer management, development, scheduling, general office tasks and more. All of these tools have free plans, and several are entirely free.
Appointlet
If you make appointments with customers, you may need Appointlet, an online appointment-scheduling app for Google Calendar. Add it to your website and let your clients do the booking. Confirm, decline, cancel, or reschedule any appointment right from the comfort of your Google Calendar. Easily gather all the information from your clients that you need to fulfill the appointment.
Boomerang for Gmail
Lets you write an email now and schedule it to be sent automatically at the perfect time. Write the message as you normally would, then click the Send Later button. Tell Boomerang when to send your message by using the calendar chooser or the text box that understands language like “next Monday.
Dropbox
Is a cloud-storage service that lets you access and sync files across all your devices. While Dropbox only offers 2 GB of initial free storage (Google Drive and SkyDrive offer more), it expands free storage up to 16 GB free for referrals. Dropbox offers native support for Linux and Blackberry, as well as Windows, Mac OS, iOS, and Android. To supercharge your Dropbox, utilize the many third-party apps, which offer enhanced file syncing with Dropbox’s new Datastore API.
Evernote
Is an app to remember everything, from lifelong memories and vital information to daily reminders and to-do lists. Everything you store in your Evernote account is automatically synced across all of your devices, making it easy to capture, browse, search, and edit your notes everywhere you have Evernote.
Gmail
Is a Google’s email application, which includes 15 GB of free storage (across Gmail, Google Drive, and Google+ photos). Gmail also lets you communicate via SMS, voice, or video chat. See who’s online and connect instantly. See your contacts’ profile photos, recent updates, and shared docs next to each email.
Google+ Hangouts
Turn any gathering into a live video call with up to ten friends or simply call a contact to start a voice call from your computer. Enhance your call with Cacoo for online drawing, SlideShare for sharing presentations, and Conceptboard for whiteboard collaboration.
HelloSign
Is an application for getting documents signed. It includes tools to facilitate document signing, tracking and management. Notifications keep you appraised of the signer’s activity. Signed documents are securely stored and always accessible. Sign an unlimited number of documents for free. HelloSign has mobile apps and a Gmail extension.
HootSuite
Is a social media dashboard to manage and measure you social networks. Manage your messages, get custom analytics on your social campaigns, and communicate internally without leaving the HootSuite dashboard. Access a single interface to monitor Twitter, Facebook, LinkedIn, Google+ Pages, WordPress and more. Or add more social networks with the HootSuite App Directory.
KeePass
Is a free password manager to help manage your passwords in a secure way. Put all your passwords in one database, which is locked with one master key or a key file. Remember one single master password or select the key file to unlock the whole database. The databases are encrypted using secure encryption algorithms (AES and Twofish).
Mural.ly
Is a visual-collaboration whiteboard app. Drag and drop images, links, and documents to organize your ideas. This simple visual tool can keep your team in sync through brainstorming, planning, or designing a project. Features include private murals, auto-save and backups, comments, activity feed, and chat.
NutshellMail
Takes copies of your latest updates in your social networking accounts and places them in a snapshot email. The NutshellMail update is then sent to your primary email address. NutshellMail supports Facebook, Twitter, LinkedIn, Yelp, MySpace, YouTube, Foursquare, and Citysearch. Receive updates as often as you wish.
Rapportive
Shows you everything about your contacts right inside your inbox. Immediately see what people look like, where they’re based, and what they do. Establish rapport by mentioning shared interests. Record thoughts and leave notes for later.
Streak
Is a customer relationship application for Gmail. Track your deals from your inbox. Group emails from the same customers together, utilizing spreadsheet view right inside Gmail. Use the mobile app to keep track of your customers, make calls, and send emails. Share selective parts of your inbox. Schedule emails to send later.
Trello
Is a collaboration tool that organizes your projects into boards. Trello tells you what’s being worked on, who’s working on what, and where something is in a process. Trello uses boards, lists, and cards to create projects and develop your workflow.
Wave
Offers online accounting and finance applications for small businesses. It includes invoicing, accounting, payroll, payments, receipts, and personal finance software. Accounting, invoicing, receipts, and personal finance applications are free.
Posted in Best Practices for Merchants, Merchant Account Services News Articles, nationaltransaction.com Tagged with: accounting, Android, appointlet, apps, automatically, boomerang, developer, dropbox, email, evernote, Facebook, free, gmail, google, hangouts, hellosign, hootsuite, iOS, keepass, linkedin, mac os, mural.ly, nutshellmail, online, passwords, scheduling, skydrive, small businesses, streak, sync, syncing, tools, trello, twitter, wave, windows, wordpress
November 19th, 2013 by Elma Jane
ISIS Electronic Wallet
Available Nationwide Isis Mobile Wallet
Latest version of the Isis Mobile Wallet has been announced. This is now available to consumers for download in the Google Play app store and at thousands of AT&T, T-Mobile and Verizon Wireless retail stores nationwide. Isis Mobile Wallet allows customers to pay at contactless payment terminals, and to save money through special offers and loyalty cards at participating merchants – all from their Isis Ready smartphone.
Today’s Isis Mobile Wallet nationwide launch is a milestone for consumers, merchants and banks. It’s the start of a smarter way to pay.
Together with Isis partners, a seamless mobile commerce experience have been built. Isis pleased to bring the magic and simplicity of the Isis Mobile Wallet to consumers across the U.S.
The redesigned Isis Mobile Wallet features a simplified user interface with a clean, white background and easy-to-navigate toolbars. Starting today, customers with one of the more than 40 Isis Ready smartphones available from AT&T, T-Mobile or Verizon Wireless can receive a free enhanced SIM card from their wireless carrier and download the Isis Mobile Wallet for free from Google Play. Integration with American Express Serve makes it convenient for Isis Mobile Wallet users to load funds to their American Express Serve Account from a U.S. debit or credit card, bank account, or through direct deposit, as well as pay bills online and send money to friends and family using an American Express Serve Account.
Posted in Digital Wallet Privacy, Electronic Payments, Mobile Payments, Near Field Communication, Smartphone, Visa MasterCard American Express Tagged with: American Express, AT&T, banks, bills, carrier, contactless, debit or credit, google, interface, ISIS, loyalty cards, Merchant's, mobile wallet, online, payment terminal, play app, smartphone, T-Mobile, Verizon, wireless
October 18th, 2013 by Elma Jane
All Alerts, All The Time
Will mobile payment apps hail the arrival of mobile interruptions that never let up? Consumers worry that adopting a mobile wallet app will open them up to a barrage of alerts, sounding the alarm every time the local supermarket has toilet paper for half-off. The services can even track your purchases, opening the floodgates for targeted ads. Frequent alerts could be a deal breaker.
Battery Woes
As smartphones gets bigger, badder and more powerful, battery technology is struggling to keep up. That’s a problem if you want to make a call — but it could be an emergency if your smartphone is your wallet, too. Users are already scrambling to find a charging outlet by lunchtime. Soon, failure to recharge might mean you lack the funds to buy lunch in the first place. Meanwhile, credit cards never need a battery boost, and paper money has worked faithfully since well before the invention of the light bulb.
Do I Have The Right Phone?
You’re ready to make a mobile payment — but is your smartphone? Only the most popular new Android and Windows smartphones have NFC support to enable tap-to-pay services, and Apple has decided to forgo NFC altogether with its iPhone handsets. Users of budget smartphones are likewise out of luck. And though smartphones may seem ubiquitous, only a little more than half of U.S. adults have one.
Is It Secure?
Mobile payments open up a whole new frontier for fraudsters — or so cautious consumers worry. In fact, tap-to-pay technology is as secure as swiping a plastic bank card, and cloud services like PayPal Here support two-factor authentication for extra reassurance. Still, consumers worry their personal information could be intercepted during a transaction, and not everyone is convinced that Google can provide the same level of protection as their bank. But hope remains. The survey found about half of the most security-conscious respondents were much more likely to be interested in mobile payment options if they could be promised 100 percent fraud protection.
Limits, Limits, Limits
Even with a glut of mobile payment options, most lack at least one critical feature. Google’s Wallet app lets you stow your payment information in your phone to buy items in brick-and-mortar shops, but its touch-to-pay functionality is limited to Android devices on Sprint and other smaller carriers. Last year, Apple introduced Passbook, a mobile wallet app that lets users store gift card credits, loyalty card information and more on their iPhones — but only a handful of participating businesses support the app. The mobile payment model isn’t just fragmented — it’s fundamentally limited by countless companies competing for an ever-smaller piece of the pie.
Mobile What?
A recent CMB Consumer Pulse survey showed about half of smartphone users have never even heard of mobile payments. And of the 50 percent who have, a meager 8 percent said they’re familiar with the technology. Banks, credit card companies and others hoping to cash in on consumer interest will have to invest in better messaging first.
What Are The Perks?
Credit cards come with alluring perks — signing bonuses, cash back and travel accommodations, to name a few. But mobile payment systems have serious benefits. They can utilize GPS technology to direct you to deals, keep tabs on your bank account to alert you when you’re near your spending limit, and store unlimited receipts straight to the cloud. Businesses profit from mobile wallets, too, which often charge lower fees than credit card companies and encourage return trips by storing digital copies of loyalty cards.
What’s In It For Me?
To convince consumers to abandon trusted payment options for something new, companies must strike an undeniable value proposition. In the late ‘90s, electronic retail giants like Amazon compelled consumers to enter their 16-digit credit card numbers into online portals, opening up a whole new world of convenience with online shopping. But today’s consumers aren’t convinced that mobile wallets are any more convenient than their physical counterparts. Credit and debit cards already offer a speedy, reliable way to pay on the go. And since they’re accepted virtually everywhere, customers can fork over a card without worry or confusion. Convincing people that new technology is worth their time and effort might ultimately be the toughest nut to crack for mobile payment purveyors.
Where’s The Support?
Even the most enthusiastic adopters are out of luck if their favorite shops lack the infrastructure to process mobile payments. Big-box retailers sprang up in the infancy of computer technology, so joining the mobile payment revolution could necessitate updates to check out hardware and software. Mobile payments could be a boon to businesses, but installing the upgrades could be expensive and disruptive — especially when consumer interest remains low.
Which to Pick?
Even curious consumers are confounded by the array of mobile payment options available. Google, Visa, MasterCard and even mobile carriers like Sprint and Verizon are among the heavy hitters on the mobile payment scene, each offering a discrete service with different apps — and different rules. Some rely on Near Field Communication (NFC) technology that lets users simply tap their smartphone against a special reader to pay, while others offer up scannable QR codes. Mobile payments may never take off until one company rises above the rest with a single killer service.
Forget about cash or credit. In 2013, consumers can simply swipe or scan their smartphones at the checkout to pay. A huge array of mobile payment services have sprung up in recent years, urging customers to abandon their plastic credit cards for the “mobile wallet” revolution, but so far, adoption of mobile payment technology has been dismal.
Posted in e-commerce & m-commerce, Electronic Payments, Gift & Loyalty Card Processing, Internet Payment Gateway, Mobile Payments, Mobile Point of Sale, Near Field Communication, Smartphone Tagged with: alerts, Android, Apple, bank card, battery, cautious, consumers, crack, credit cards, deal, digital, fraud, gift card credits, google, GPS, information, Iphone, lower fees, loyalty cards, mobile, nfc, online, options, paper money, Passbook, payment, PayPal, personal, phone, plastic, portals, powerful, protection, purchases, secure, Smartphones, sprint, storing, support, Swiping, Tap to Pay, touch-to-pay, track, two-factor authentication, wallet, windows
October 1st, 2013 by Elma Jane
Google announced Wednesday that it is opening its Google Shopping Express service to shoppers in the entire San Francisco Bay Area, marking the official launch and first big expansion of the company’s same-day delivery service. Google began testing the retail delivery service this year among a limited set of invited consumers in a few areas within the Bay Area, but the new announcement extends the service to anyone in an expanded region ranging from San Francisco to San Jose. With the service, online shoppers can place online orders from several chain stores and have those products delivered within the day.
Also on Wednesday Google released an app for iOS and Android that allows users to browse the shopping sites and order products directly from their smartphones. New users who sign up before the end of the year can get six months of free, unlimited delivery service; it costs $4.99 per store order.
Race to Deliver
Google is not the only company to experiment with the same day delivery offerings. Walmart and eBay are both testing similar services…eBay now even offers the delivery within an hour, although consumers can only shop from a single store. Amazon is also following in the footsteps of companies like Fresh Direct and rolling out same-day deliveries on groceries to consumers in Los Angeles and Seattle. Google understands that it will have tough competition in the space and can afford to take a loss on the service at first, which is why it is offering the service for free for new users, said an e-commerce consultant. It is evident from the low price and free sign-up offer that Google is not interested in making money in the short term, that will come once there is a widespread adoption of their service…
A Lot of Challenges Ahead
Although Google is not a retail hub at its core, the company has other strenghts that could help it gain an advantage over its competitiors. Being a default search provider for many millions of users on all platforms, from desktops to tablets right through to mobile phones, can give Google an edge over Amazon and eBay.
Still the key element to a successful e-commerce platform is logistics. Google might have deep pockets and effective algorithms, but it has a a lot of cathing up to do to make sure its delivery service could compete with those of companies like Amazon and eBay, which have years of experience delivering products to consumer worlwide.
“Google certainly has the stamina and budget to give it a good run, but there are a lot of moving parts”. Being a big data company doesn’t automatically mean you’ll be good at the logistics, so they’re going to have a lot of challenges ahead.
Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Merchant Account Services News Articles Tagged with: Amazon, Android, app, delivery, desktops, e-commerce, ebay, google, iOS, mobile phones, online, platforms, shopping, tablets, walmart
October 1st, 2013 by Elma Jane
As Capital One drops support Isis’ future darkens
Capital One pulling its support points to the challenges that near-field-communications is having with scale as non-NFC mobile wallet initiatives take off, as Isis gears up for a broader launch.
Capital One was one of Isis’ three founding card issuers, and the company’s drop of support as the company prepares for a larger roll-out emphasizes the challenges in gaining scale and momentum for mobile payments. PayPal and Apple’s recently announced their own mobile payment options that also avoid NFC reflect the opportunity that marketers see in services beyond NFC.
“Capital One dropping its support for Isis is significant in what it telegraphs about the problems issuers will continue to face with the wallet provider.” “Issuers must pay each time a consumer loads their card onto the wallet.”
“The caveat is that whether or not a consumer uses the card, the issuer must pay to have it in the Isis Wallet. Card issuers are interested in encouraging card spend whereas Isis is purely interested in getting consumers to link their cards to the wallet. This conflict of interest will continue to be problematic.”
Losing support
Capital One pulling its support from Isis could indicate that the financial institution did not see a substantial amount of consumers using their mobile devices to pay during the pilot for repeat visits, which is key in driving consumer adoption ahead. The number of mobile payment options available for card issuers to partner with is clearly growing, meaning that Capital One might see a bigger opportunity elsewhere.
However, Capital One’s pull-out could be well-timed since Isis is signing new partners, and Isis has an opportunity to recover quickly. “Many financial institutions and merchant acquirers see PayPal and Apple as threats and the moves that these companies are making could cause financial institutions, payment networks and acquirers to accelerate their mobile payments efforts in response to the perceived threat.” Since Isis is looking to partner with the financial institutions, payment networks and acquirers, the moves made by Apple and PayPal could drive partners into Isis’ embrace.
Google expands mobile wallet
Yesterday Google made a significant upgrade to Google Wallet that continues to focus on NFC, but also adds additional payment options for consumers. The Google Wallet app has been updated to let consumers send money to friends and family in the U.S. via an email address. Consumers can either send money directly from their bank account or from Google Wallet balance. Additionally, the app is now available for all Android devices that run the 2.3 operating system and higher. Previously, Google Wallet was only available on select Android devices. Consumers can also store loyalty cards from retailers that can be redeemed by scanning a mobile device in-store. Similar to Apple’s Passbook, Google Wallet will now also alert consumers when they are nearby to a store where they have a loyalty program.
Google said that it plans to support the one of 29 different NFC-enabled devices with NFC, but the company’s focus on additional features points to NFC as un-scalable by itself. In fact, Yankee Group estimates that 18 percent of device owners have a mobile device that supports NFC.
Apple, PayPal news
The interest around NFC has also significantly decreased as both PayPal and Apple are rolling out their own mobile payment options. For example, PayPal recently introduced its PayPal Beacon device that lets consumers pay hands-free in exchange for downloading the company’s app. The technology uses Bluetooth to pick up when a consumer is in-store to trigger a payment.
Apple is also working its way around NFC with its iBeacon technology that is rolling out in iOS 7. The technology lets marketers use Bluetooth around stores that can then be used to push out offers and relevant deals.
Both Apple and PayPal’s announcements emphasize the slow adoption that NFC has had in the United States. Although the technology has taken off internationally, it has had a harder time picking up steam in the U.S. because of the low number of NFC-enabled devices.
Broader roll-out
After running pilot programs, Isis is gearing up for a broader roll-out nationally. To date, most of the activity around mobile wallets has focused around the payment section of mobile wallets, which do not have as strong of a value proposition as the coupon and offers side that Isis is forced to prove to merchants.
Additionally, the education behind getting consumers aware of how to use the technology is still clunky, as evidenced by a test at a participating location in Austin by a local mobile consultant.
“Anything in the digital wallet space is a high-risk/high-reward venture at the moment and there are few if any profits being made in this space.” “When that is the case, business continuation is more a question of resolve than a question of competition.” Having multiple players in the market increases the overall quantity of marketing efforts that will take place in the mobile payments arena, increasing the probability that at least one product will succeed.
Posted in Credit card Processing, Credit Card Reader Terminal, Mobile Payments, Near Field Communication Tagged with: Apple, Capital One, google, ISIS, mobile, near field communications, nfc, Passbook, payment, PayPal, wallet, wallets
September 30th, 2013 by Elma Jane
Facebook this week began testing a new feature dubbed “Autofill with Facebook” that aims to simplify mobile purchases by filling in customers’ credit card information for them, thus eliminating the need to type it in each time. This “Autofill with Facebook gives people the option to use their payment information already stored on Facebook to populate the payment form when they make a purchase in a mobile app,” Facebook spokesperson told the E-Commerce Times. “The app then processes and completes the payment.” The feature “is designed to make it easier and faster for people to make a purchase in a mobile app by simply pre-populating your payment information.”During the test period, which began Monday evening, the feature will show up only to Facebook users who have already provided credit card information to the social network — in other words, those who have made in-game purchases or bought gifts for friends.
Facebook has partnered with PayPal, Braintree and Stripe as financial partners on the service, which is initially available only on the e-commerce iOS apps JackThreads and Mosaic.
Ironing Out the Wrinkles Autofill with Facebook isn’t a move to compete with PayPal and credit card companies, but to complement payment services by adding a layer for convenience, much the way Facebook, Google and Amazon have created a single login that works across a network of websites.
“Facebook is not interested in being a payments company,” an analyst, told the E-Commerce Times. “Instead, it is aiming to be the entity that irons out bumps in the payment process — something it is well-positioned to do. “With Autofill, Facebook will act as the lubricant that makes the commerce experience more seamless, providing a number of benefits to all stakeholders.”
Partners in the deal ensure that Facebook will succeed in Autofill with Facebook, it doesn’t care about payments, it cares about reaping the benefits that come from making the payment experience better.”
‘The Potential to Be Lucrative’ There could be significant financial benefits as well. “This approach has the potential to be lucrative for Facebook in that it will help plug the mobile conversion gap,” McKee suggested. “If Facebook can prove to its partner merchants that an ad on its site led to a purchase, the validity of its platform can easily be proven. Ideally, this will help convince other companies to advertise with Facebook as well.”
Taking it a step farther, Facebook will also gain transaction data, which McKee believes has considerable value. “Facebook can leverage transaction data with what it already knows about us for precision ad targeting. This will increase the relevance and placement of ads on Facebook.”
The Security Factor While many mobile customers will appreciate the Autofill function, security issues still lurk in the back of every consumer’s mind. Yet while privacy concerns have been an ongoing issue for Facebook, it has a good track record where security is concerned. “Facebook has been relatively incident-free when it comes to security breaches.” “However, this is more a problem of consumer perception. Will consumers feel comfortable storing their payment credentials with a social media platform?
“Facebook is already approaching ‘big brother’ status, and this takes it one step further.” “To succeed, Facebook must provide visibility into what it plans to do with transaction data.”
‘It’s a No-Brainer’ The convenience factor, meanwhile, could be a compelling one for consumers. “It’s no-brainer useful to mobile users…who wants to enter their credit card on a mobile phone more than once?” “It could be more secure than mobile payment alternatives.” If Facebook gets past its hurdles, it will also succeed in building strengths in areas where it has been lacking to date.
“Right now Facebook isn’t super strong at the conversion side of e-commerce.” “Autofill will give them a lot of data about purchases, which might help them remedy that.”
‘Strategic Smarts and Ambition’ As for those benefits to Facebook, there are potentially many. One example,”Autofill admits them to the online payments world.”
“This is another example of the strategic smarts and ambition of Zuck.” “One gets the sense that he wants to be a major competitor for everything online.”
Posted in Credit card Processing, Credit Card Security, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Mobile Payments Tagged with: Amazon, commerce, credit card, e-commerce, Facebook, google, media, mobile, mobile phone, network, payment, payment information, payment services, PayPal, platform, processes, secure, social, transaction
August 13th, 2013 by Admin
MasterCard who has endorsed Google Wallet on the Sprint network will now endorse the ISIS network for mobile wallet solutions. Both Google and Sprint have not joined ISIS and it is interesting to see card issuers invest in both platforms. With Verizon, AT&T and T-Mobile in alliance with ISIS, could Sprint be next? Google? Well count Visa and MasterCard as Isis partners. After securing American Express both Visa and MasterCard will now have their credit cards available in Isis’ Wallet. What will be in your mobile wallet?
Many mobile wallet providers are looking at the various options for electronic transaction processing. Will NFC beat out all the others? It’s hard to say but with Apple having yet to release an iPhone model with the chip on board, it could be a yet unseen technology that wins out. QR Codes and Carrier billing are gaining traction for devices without NFC installed and SmartSD cards are coming equipped with NFC to extend devices that have a card slot available.
With device limitations, mobile wallets are still in flux. There are approximately 5 different types of mobile wallets today. There are digital bank accounts similar to prepaid credit cards offered by banks and mostly used for person to person or P2P payments. Mobile payment apps that link payment accounts like those offered by Starbucks or PayPal. Card containers like Apple Passbook store credit cards and loyalty rewards card information and can even fill in forms requesting that information. Similarly, Credential and Card containers store credit card and loyalty rewards but also store identity credentials.
True mobile wallets directly mimic a physical wallet and allow the customer to chose between various credit cards, debit cards even electronic benefits transfer or EBT cards at the point of sale. These wallets are typically app based for both iPhone and Android smartphones and tablets. These wallets can link account information to a point of sale terminal via NFC or other methods for a secure electronic transaction.
Branding and Banks
In recent times Visa, MasterCard and American Express signs at the point-of-sale was a branding element designed to instill confidence for the consumer. With digital wallets becoming the interface for payments, this branding may fade into the background. Yet payment card issuers find themselves in a precarious position. The big three are participating in multiple digital wallet programs in order to not be excluded. This early in the game there are multiple movers and shakers like Square, PayPal, Lemon, Google and now banks and cellular carriers getting into the game, no one knows who consumers and merchants will eventually prefer over the others. It’s like a wait and see game that forces them to play. As banks enter the arena they are favored to win because of the solid loyalty they enjoy from their customers. Though they may not be fair in other categories, they win the security of their customers.
Posted in Credit card Processing, Digital Wallet Privacy, Electronic Payments, Mobile Payments, Mobile Point of Sale, Near Field Communication, Point of Sale, Smartphone, smartSD Cards, Visa MasterCard American Express Tagged with: American Express, Android, Apple, AT&T, google, Iphone, ISIS, MasterCard, PayPal, Square, Starbucks, T-Mobile, Verizon, Visa MasterCard American Express
In discussions about merchant service providers, Square and PayPal entering talks is a given. Sqaure offers free credit card readers to entice merchants to switch their credit card processing to them. PayPal recently launched an initiative to expand it’s reach into retail stores and offers to waive processing fees through 2013. With the coming rush to mobile transaction processing more companies are entering the fray. AT&T, Verizon, T-mobile and Sprint are looking to get into the credit card transaction processing gig as they already carry that data over their cellular networks. ISIS Wallet and Google’s digital wallet bring credit card transactions to Android smartphones and tablets, and Visa is expected to launch its Visa Ready program as it rolls out test merchants. Read more of this article »
Posted in Mobile Payments Tagged with: Android, bluetooth, Chip & PIN, credit card processing, Digital Wallet, EMV, fees, google, ISIS, m-commerce, merchant, merchant account, nfc, payment processor, PayPal, Rates, Square, transactions, Visa MasterCard American Express
